Journalism.co.uk podcast

The independent, co-operative local news organisation just hit its target to increase membership revenue by £60k in one year

Writing a story about a supernatural hero serving justice to those whose crimes have gone unpunished helped Leona cope with witnessing the senseless murder of her peer, Lyra McKee

"We're still here when the national media goes home, so the weight of responsibility is quite heavy"

Thomas Baekdal, a media analyst focused on the news publishing industry, dives into the challenges faced by publishers in light of Google's cookie policies. He discusses the need for innovation in advertising models, moving away from tracking towards first-party data strategies. The conversation emphasizes the importance of contextual advertising and creating quality content to attract brand advertisers. Baekdal also critiques the ethical dilemmas of digital tracking, urging a transformative approach to journalism that prioritizes positive narratives.

A radical alternative to local newspapers has just launched in Suffolk: its writing is Axios-inspired, its domain names cost £25k and it has no ads, paywalls or cookies

News organisations of all sizes can dip into niche topics and tap into to specialist audiences by going direct to people’s inboxes and earbuds

It is not enough to report on what is happening with politics. Young people want actionable information delivered to schools and colleges

Although Julian Assange is famously difficult to work with, he will be ironically best remembered for transforming investigative journalism into a collaborative field

Vogue and The Conversation discuss catering to user needs in news reporting. Topics include addressing audience mismatch, targeting underserved demographics, implementing user-centric strategies, evolving article tagging, and adapting to changing user needs at Vogue. Strategies for improving engagement, launching products, and empowering news organizations through user-centric approaches are also explored.

40 independent publishers are taking part in online campaigns and in-person events up and down the UK, in a combined effort to generate interest and revenue for community journalism