Journalism.co.uk podcast
RISJ Digital News Report 2024: User needs with Vogue and The Conversation
Jun 20, 2024
Vogue and The Conversation discuss catering to user needs in news reporting. Topics include addressing audience mismatch, targeting underserved demographics, implementing user-centric strategies, evolving article tagging, and adapting to changing user needs at Vogue. Strategies for improving engagement, launching products, and empowering news organizations through user-centric approaches are also explored.
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Quick takeaways
- News organizations are focusing on addressing specific user needs to enhance audience engagement by offering comprehensive coverage.
- Implementing user needs models within newsrooms enhances audience targeting and allows for in-depth content analysis.
Deep dives
User Needs Strategies in News Organizations
News organizations are focusing on addressing specific user needs to enhance audience engagement. The BBC introduced a user needs model in 2016, which has since been adopted by various news outlets. Studies show that certain user needs are not fully met, signaling room for improvement and the persistence of news avoidance trends. Podcast guests from news organizations like The Conversation and Conde Nast discuss how they've implemented user needs models to cater to niche audiences effectively.
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