Evolution of User Needs and Engagement Strategy at Vogue

The chapter explores Vogue's adaptation to changing user needs, from 'Make Me Responsible' to 'GuideMe', emphasizing the importance of understanding and catering to audience desires for values, sustainability, and guidance. Editors at Vogue utilize user needs studies to pivot content strategies, improve reader engagement, and launch products that resonate with their audience. The discussion also explores user needs in digital news publishing, focusing on the demand for inspirational and motivating content amidst traditional negative news coverage, highlighting the significance of adapting to evolving consumer behaviors.