

Media analyst Thomas Baekdal: 'News publishers must stop fighting for the scraps of ad revenue'
Aug 8, 2024
Thomas Baekdal, a media analyst focused on the news publishing industry, dives into the challenges faced by publishers in light of Google's cookie policies. He discusses the need for innovation in advertising models, moving away from tracking towards first-party data strategies. The conversation emphasizes the importance of contextual advertising and creating quality content to attract brand advertisers. Baekdal also critiques the ethical dilemmas of digital tracking, urging a transformative approach to journalism that prioritizes positive narratives.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
The Ethical Dilemma of Digital Tracking in Advertising
01:35 • 2min
Navigating Privacy in a Cookie-less Future
03:44 • 6min
Rethinking Advertising Strategies for Publishers
09:54 • 15min
Understanding Contextual Advertising in Modern Publishing
24:41 • 2min
Advertising Dilemmas in News Media
26:30 • 7min