Escape Your Limits & LIFTS

This is how to make LinkedIn generate more revenue for your business. In this episode, Shay Rowbottom explains everything from content creation, missed opportunities in video, revenue generation and the LinkedIn secrets to growth on the social media platform that isn't as B2B as you think. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video version - https://youtu.be/0J8frpTL8u4 Shay Rowbottom started out as a musician trying to make it in the entertainment industry. She dropped out of college at 20 to focus on making art and performing, while holding down a waitressing job. At the time, she was very naive to business and social media. Looking for an alternative pathway to success, Shay made the best decision that she had at the time, even though it sounds counterproductive... She gave up on her dreams. Instead of music, Shay began working on video content as a freelancer for a very profitable blog and Facebook page, making money from Google ads. Here, she gained valuable experience and started to hone her newfound craft. She grew her company, gaining clients, learning the science of social media and licensing videos for an expanding group of entrepreneurs. Today, Shay has founded and sold a start-up, before pivoting completely to LinkedIn and inspiring audiences and other entrepreneurs to optimise every bit of content for the biggest effect. Shay Rowbottom Marketing is about more than just viral videos on LinkedIn. Her team offer DIY programmes and online bootcamps to improve your LinkedIn activity, with coaching sessions that will help you transform your business and close more deals. Alternatively, SRM will take more of an agency role and run an entrepreneur's LinkedIn profile for them, which is ideal for busy professionals. For more LinkedInformation or to schedule a call, visit shayrowbottom.com Episode highlights - Why content strategies from many social media platforms are more effective than you think when applied to LinkedIn, even if you think they're too informal in the traditional business world. How LinkedIn is a cleaner feed to grow and cultivate meaningful business relationships as well as develop personally, compared to other social media platforms such as Instagram or Facebook. What content specifics, styles and treatments work in the newsfeed best when it comes to video on social media. What regrets Shay has about turning fully introverted to focus on her business, and how her hard work has paid off to give her more freedom today. Why if you're seeking approval from someone about the business decisions you make as an entrepreneur, you should probably cut your relationship with them in order to grow unrestricted. • How you can address your confidence issues and discover your feeling of value that you can provide to help others. What benefits LinkedIn offers for organic content with little competition, at levels that are unheard of on other social media platforms. • Why your LinkedIn presence needs to be seen as a constant source for good, adding value to an audience instead of being a grab for instant return on investment. What talking about your vulnerabilities and insecurities will do to your engagement and your business, even if you feel it may be to your detriment. What will make your LinkedIn Sales Navigator and direct outreach spend more effective, and what is just going to annoy your potential leads and prospects. How you can make subtle changes to your social media activity to get the best engagement and business opportunities from your activities. Join Matthew Januszek in conversation with Shay Rowbottom…

This is how to stop negativity in its tracks and keep progressing. In this episode, Jerzy Gregorek teaches the art of embracing delayed gratification and accepting the hard choices that will make your life better in the long run by far. A multiple world record holder, he came to LA in 1986 as a political refugee from Poland. Today Jerzy is helping celebrities, athletes, entrepreneurs and everyone in between turn back the clock and become more youthful through mindful exercise and nutrition. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video episode – https://youtu.be/mR4ez4CCS3o Jerzy travelled to LA in 1986 as a political refugee from Poland. He's won five world weightlifting championships, founded the UCLA weightlifting team, and leads as head coach with his wife. Today he's helping people turn back the clock and become more youthful through a set of standards, teaching the understanding of how to make hard choices that benefit longevity and a positive lifestyle. The Happy Body is a nutrition and training programme by Jerzy and Aniela Gregorek. With mindfulness and movement at its core, it helps people break free of diets, fitness fashions and contradictory advice. The goal is to remove the feeling of powerlessness and depression that many fitness concerns cause, and empower you to engineer your own weight loss within precise timeframes. The 30-minute routine a day will leave you less stressed, injury free, and with a happy body for the long term. Visit www.thehappybody.com for more information. Episode highlights - Why it's important to be in the present moment and connect with what you're doing. How you can stay positive, even under the pressures of challenging climates and stressful schedules. What you can do to have patience, deal with irritations, control yourself and override impulses that lead to negative outcomes. Which ways you can make the present moment work for you in order to adapt and make things better. How transparency is the difference-maker in fitness, and why without it a business or entrepreneurial venture is just based on entertainment. What having standards for yourself, such as your ideal body weight, will do for your lifestyle and progression towards goals. • Why time is needed to achieve certain results, and why if you don't appreciate the time it takes, you'll never achieve the goal. Patience is key to progress. How to set yourself up on the journey to becoming better, and how to engage with life so that you're able to move and motivate yourself at any age. • What microprogressions and improvements you can make to keep yourself in the unknown and continually escape your limits. Join Matthew Januszek in conversation with Jerzy Gregorek…

It's about helping people think differently to help themselves. In this episode, Tanni Grey-Thompson talks sport, politics, business, family inspiration and how we can make the most of opportunities in fitness post-COVID. A global ambassador of sport, Tanni is most famous for her world records, London marathon wins and Paralympic gold medals. However, it's her work in UK government that's inspiring change at the highest level to improve lives and raise the bar of how good we can all become in business and every day life. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video episode – https://youtu.be/nXoZianX7J4 Born with spina bifida and paralysed from a very young age of around six years old, Tanni grew up surrounded by a supportive family that always challenged her to try new things and explore the world. At 13, she found her love for wheelchair racing and went on to reap success after success in marathons, world record attempts, and multiple Paralympic Games. Today' Tanni is an ex-athlete, proud Welsh woman, a mum, a wife, a Parliamentarian and an inspiration to many around the world. Tanni has continued to be involved in sport and physical activity. She is chair of ukactive, and a board member of institutions including London Marathon, the Sportsaid Foundation, the Duke of Edinburgh Awards and Join In. In 2010 Tanni became an Independent Crossbench Peer in the House of Lords, taking the title Baroness Grey-Thompson of Eaglescliffe in the County of Durham. As a working peer, Tanni uses her experience and knowledge during debates in the House and she has spoken on a range of issues including disability rights and welfare reform in addition to sport. Episode highlights - • How we can take the positive aspects of working from home in how we continue to work after the pandemic lockdowns are lifted. • Why having an athletic mindset will enable to challenge yourself all the time and be better in other areas of life such as business. • Why doing the boring stuff, whether it's training, working or writing speeches, will enable you to make the most of your time to make a difference, when competing, selling or speaking in public. • What mindset you can take to appreciate the value of time in reaching your goals and working towards whatever your success metric for the future is. • Why everyone should try new things before they decide if they want to pursue them or not, making decisions from an informed position. • How even if you get stereotyped or stuck in one image from a previous success, there are more parts to what you can do and what you can achieve that people need to see instead of sticking with a single perception. • What you can do to prepare your children for the world and inspire them to make a difference, even under challenging circumstances such as living with a disability. • Why evaluation is key for any win, loss, success or failure. This will enable you to see where you made the most impact or where you may have missed an opportunity. • What societal challenges Tanni Grey-Thompson has faced as a disabled women and how she's overcome these challenges, or changed attitudes to educate ignorance. • Why fitness isn't taken seriously on a nationwide level and what the COVID-19 pandemic has done to highlight the need to embrace physical activity at all levels. • Why we like to think we're a nation of sports lovers but we're actually a nation of people who like watching big sports events. • How physical activity is more than just about gyms and leisure centres. • What we can all do as industries and communities in changing the mindsets of people when it comes to fitness and physical activity. Join Matthew Januszek in conversation with Tanni Grey-Thompson…

How to double down on long-term success through boutique fitness. In this episode, Barbara Chancey teaches us how there's more to fitness than repeating what's worked in the past. Discover the secrets of how to create an exciting and captivating fitness atmosphere, designed through the eyes of the instructor. Since founding Barbara Chancey Design Group, she has innovated with passionate design and operational excellence in more then 200 successful studios across six continents. This is how the fitness industry gets stronger after a pandemic. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video Version – https://youtu.be/8O8qfSQtTJg Founder of her eponymous design group, Barbara Chancey has been creating extraordinary fitness spaces for over a decade, bringing philosophy, branding and vision to life. With hundreds of clients in highly competitive markets, she's worked all around the world, helping boutiques, start-ups and redesign projects for commercial or residential opportunities. With her expertise in concept development and the design work itself, but also operational needs such as instructor training, equipment and amenities, there are few people better suited to explaining how we can recover stronger from a pandemic through full-scale understanding of the boutique business. Based in Dallas, Texas, the Barbara Chancey Design Group creates some of the world's most beautiful and successful boutique fitness studios. Through concept to completion work on business plans, pitch decks, floor plans, instructor training, operations, and design excellence, CDG specialises in gyms and boutiques, as well as expanding into luxury residential and exploring boutique hotels for fitness opportunities. For more information visit the Barbara Chancey Design Group website or email info@barbarachanceydesign.com Episode highlights - How a revolution in boutique spin studios was started from Barbara doubling down on her own ability and taking advantage of opportunity. What aspects of design had to be changed in order to motivate members and give them something they didn't realise they needed, long before the boom of brands such as SoulCycle came onto the scene. Why keeping the instructor happy keeps members happy, and what operators need to provide in order to improve classes and keep them selling out. How a studio is only as good as its worst instructor's worst playlist. Bring the creativity, bring the variety and you'll get the right attention. What themes instructors can run throughout their classes, and how they can make each session relevant and timely for engaging workouts. How lighting effects, magic and creativity mean that instructors can't wait to get up and teach, while members and clients can't wait to come back. Every single detail matters. What the key differences are between an inspirational studio, a competitive studio, a rebellious studio or any other niche approach to member attraction. How a gym, and particularly a boutique studio is taking its place as a community, a religion, and a passion that it needs to live up to every single time for members. Where the inspiration for incredible showmanship and lighting comes from, and how working with partners in other industries such as musicians on a world tour can massively impact the excitement. What pitfalls of service offerings you can avoid, and how you can protect your facility against as many pandemic risks as possible. Why it's important to train instructors for the day that it's not going to work, and how every good instructor can overcome any problem without any blame. How to price your business offering if it's a service by how much passion your client has and how easy it is to work with them, rather than entirely on how much money you get through affiliations and back-room deals. Why being remembered for your kindness can be so much more valuable for your business over the long term. Join Matthew Januszek in conversation with Barbara Chancey…

Your food isn't as healthy as you think it is. Here's why. In this episode, Eugene Trufkin leads a deep dive into the detriment of modern diets. He teaches us what we need to be doing to improve or boost our immune system, and reveals what you should be eating and where you should be buying it from. Misinformation and labelling scams are rife within the food industry. Author of The Anti Factory Farm Shopping Guide, Eugene explains the pitfalls behind chicken, beef, fish, and how their diets through the production process are affecting your own. It's not just meat either, as we also learn about how fruit and vegetables can impact our health negatively. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video version – https://youtu.be/VEt_Zz__wMs Eugene Trufkin was born and raised on an off-grid bio-dynamic farm in the Ukraine. He came to the US thinking that all food was sustainably sourced and manufactured before being enlightened by a seminar from Paul Chek. From that moment, Eugene starting questioning how all food was being produced compared to the sustainable and nutritious upbringing that he'd known. Today, Eugene is a trainer, author and entrepreneur, dedicated to helping people interested in attaining six-pack abs, eating a well balanced diet, and pursuing an anti-sedentary lifestyle. Through Trufkin Athletics, Eugene is dedicated to people interested in attaining six-pack abs, traveling, eating a well balanced diet, and pursuing an anti-sedentary lifestyle. There is more to fitness than fat loss pills and gym memberships. If this interests you, his website is for you. Eugene prides himself on leading by example. Everything you see him doing, you could easily do as well. Eugene has always wanted the most out of life, and his goal is to show you, through personal experience, that it's 100% possible. Visit http://www.trufkinathletics.com for more information. Episode highlights - Why it's almost impossible to source high-quality food in the US, and in many communities around the world due to misinformation and blurred lines of quality during production. How "free range" does not mean that chickens and hens have space to roam and live a healthy lifestyle that's beneficial to both animal and the nutrition of people consuming the meat after production. Why ethics and morality doesn't even have to come into the discussion surrounding raising animals for the meat industry, as many methods use marketing spin to hide the negative impact of production on the quality of food for the consumer. What "vegetarian fed" means on chicken meat packaging, and why they should be fed an omnivore diet to ensure that the resulting meat isn't causing inflammation concerns for anyone eating it. Why genetically modified corn and soy is often used as feed because 80% of a meat farming operation is the cost of food for the animals. How there are many underlying concerns in mindset or other aspects of life affect diets and cause a person to have obesity or other physical concerns. What foods cause nutrient deficiency due to low nutritional profiles leading to empty calories. Why farmers are not necessarily to blame for meat industry misinformation, and how they're scammed by companies and often put them out of business. How you're spending way more on NOT eating an organic and healthy diet, backed by statistics. What materials are not legally allowed to be used in food due to health guidelines and legislation, but can be fed to animals that will eventually end up as food, therefore affecting its nutritional profile. How it's not just meat that is affected by poisonous chemicals and nutritionally detrimental approaches; the fruit and vegetable market also has just as many pitfalls. What mindset and mental or lifestyle challenges create incentives for people to seek out food as a source of unconditional love, and why these "story gaps" lead to unhealthy lifestyles, stress responses, and weight gain. Join Matthew Januszek in conversation with Eugene Trufkin…

How to succeed in the next generation of hybrid athleticism. In this episode, we learn how coronavirus is impacting the fitness industry, how to create an online fitness business, and how to stay strong and resilient both mentally and physically. Kris Gethin is a successful fitness entrepreneur who's global ventures include a health club chain, a sports and nutrition business, and an online training company. He's the perfect fitness professional to lead a new wave of nutrition for the benefit of a better mindset, better bodies and longevity for the years to come. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video version - https://youtu.be/IhMiRnAaUZc Was grew up in Wales, racing motorcross until a back injury put an end to his career. He was introduced to resistance training after he went through rehab, and discovered the benefits of taking the stress away from his spine and putting it onto his muscles. With a newfound passion for wellbeing, Kris studied international health and sports therapy to educate himself on the way to becoming a fitness professional. He worked on cruise liners as a massage therapist and personal trainer before setting up his own PT business in Australia. Since then, Kris has travelled the world, setting up partnerships with fitness institutions such as Bodybuilding.com and starting businesses such as his chain of gym academies and his nutrition company Kaged Muscle. [DETAIL OF GUEST'S BUSINESS AND WHAT MAKES THEM UNIQUE] Kaged Muscle is proud to be a supplement line of deep integrity. It sources the purest, most potent raw materials, performing rigorous laboratory and real-world testing. KM also adheres to third-party quality assurance practices, with an unwavering commitment to quality and safety. This is the foundation upon which Kaged Muscle was built. For more information visit https://www.kagedmuscle.com Kris Gethin Gyms is a fitness destination that provides customised and individual-centered fitness services to keep you equally motivated in and out of the gym. For more information visit https://www.gethingyms.com [EPISODE HIGHLIGHTS – FOUR OR FIVE BULLET POINTS (TIMINGS?)] How bodybuilding has led Kris on a journey of understanding, education and a sense of urgency through militant discipline. What morning routine leads to a successful business or how you can embrace circadian rhythms and human natural history to achieve whatever you need throughout the day. Why meditations, mindfulness and biohacking can complement your fitness routine and what effects these will have on your movement goals. How knowledge without experience is not useful to anyone, and why Kris Gethin will try any approach himself before recommending it to others. What effects lights and other sensory effects have on your cortisol levels, and how the outside world will bring you a lot more spiritual and mental growth. How the coronavirus lockdowns have affected gym chains and fitness academy in India, and what the differences are in the safety measures in place. What the benefits are of Facebook groups and online communities are during lockdown and why you need to ensure these are in place for your business moving forward. Why clients, members and communities have to spend more time these days filtering through content and courses that are being sold by people will little experience or qualifications in fitness. Why fast food restaurants have been open during the pandemic lockdowns but not gyms, and how the argument behind this can be reversed through proper education in fitness. What the benefits are of having a home gym set up, and how fitness is going to balance itself out again in the coming weeks. Why people think it's normal to harm themselves with the food that they eat instead of healing themselves with it, and what we can do to change that. How we can use our platforms to extract and promote more testimonials from people that have overcome difficulties to implement healthy living and long term fitness. How you can eat less but still retain more muscle, reduce inflammation and perform better. Why cardio will help you recover to build more muscle and succeed as a bodybuilder, even to the point of being able to retain muscle while still training for an IRONMAN triathlon. Join Matthew Januszek in conversation with Kris Gethin…

Someone may have obesity, but they're not obese. This episode is a lesson in language, understanding and mindset. Discover why you should be thinking about more than just getting back to normal after coronavirus; what the next big opportunity is for health and fitness and why most business will miss it, and why the fitness industry has not been delivering on its promises. A writer, consultant, presenter and billed as one of the 100 most influential people in health and fitness, Dr Michael Mantell has been at the forefront of wellbeing for over four decades. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video – https://youtu.be/gS9TFba8Iec Escape Your Limits homepage – https://escapefitness.com/podcast Dr Michael Mantell is the co-founder Plus Size Certified. In addition to also being a writer, author, presenter and thought leader, since Dr Mantell earned his Ph.D. at the University of Pennsylvania, he has served as chief psychologist for San Diego Children's Hospital, created the nationally recognised Psychological Services programme for the San Diego Police Department, served on the faculty of UCSD Medical School, taught at the School of Public Administration at USC and served as the senior fitness consultant for behavioural sciences for the American Council on Exercise, where he helped author the Health Coach certification and the Behaviour Change certification. He is also a member of the Science Advisory Board of the International Council on Active Ageing. Plus Size Certified is an evidence-based, behavioural science-anchored, consulting and educational organisation. A business that does not support or promote any lifestyle, but rather instead helps to create environments that are accepting of all individuals, no matter their size. The Plus Size Certified Programme is a certification awarded to a business, building, professional service, or similar entity that wishes to support the physical and psychological wellbeing of persons living with obesity and overweight. The programme is based on standards created by Plus Size Certified, through a consolidation of medical, government and health research data. From making adaptable changes to a physical environment's fixtures and fittings, to anti-stigma and anti-bias training, our experts at Plus Size Certified will help ensure that a business becomes and maintains a safe haven for every individual of any size. For more information visit https://www.plussizecertified.org/ Episode highlights: The real actionable points to overcoming low frustration tolerances to the COVID climate, and how you can free yourself from negative thoughts to get through it. Understand your own self worth through physical, emotional, mental and spiritual capacity and how you can embrace your life as a corporate athlete or just grow to be a better person and grow. The difference between training and coaching, and which is more beneficial to growth and understanding in wellbeing. Why it's better to say that people have obesity, rather than that people are obese. Diet and exercise doesn't work on its own. We have to work on what people think. How there is no such thing as motivation and why progress is more about taking away the blocks to progress. Why the term "personal trainer" diminishes the experience and knowledge that most fitness professionals have, and what the better alternative is. Why it's important to be inclusive of everyone, especially in healthcare facilities and gyms, to remove bias and stigma so that a facility is inviting people in instead of making them feel unwelcome. What would happen if gyms became the aftercare centres for surgeries, and how this would truly embrace fitness as both recovery and prevention for long term conditions. Why someone can have obesity and be fit, or conversely be thin and by unfit. How a healthy lifestyle and self acceptance is much more important. What you can do as a fitness professional in order to promote holistic healthcare and really make a difference on a local level through the experience in yourself / your staff at your facility or in your business. How to create these integrated healthcare opportunities for yourself in order to create a real preventative approach. If you want to know why more effective long-term healthcare initiatives have not been put in place, follow the money. Cure is more lucrative for governments than prevention. We have to work as an industry to change this for as many people as possible. What will bring success from gym leaders thinking in the long term and how clubs can become more fully-functioning to touch the lives of more people. Why the next version of the gym is going to be about education and training, socialisation, camaraderie, preventative health and no longer just about lifting weights. How faith is anchored in trust and hope, and why this can lead you to a life of no limits. Join Matthew Januszek in conversation with Dr Michael Mantell…

Meet the man at Gold's Gym making the tough choices to grow stronger. President and CEO of Gold's Gym, Adam Zeitsiff, gives a sincere and open account of what's behind the brand that recently filed for chapter 11 bankruptcy. Having closed multiple locations for good as part of the restructure, and with some of the first gyms to reopen in locations after coronavirus closures, Gold's is now at the forefront of how we get out of the coronavirus climate and grow stronger on the other side. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video - https://youtu.be/fo32P_36zTs In his role as President and CEO of Gold's Gym International, Adam Zeitsiff maintains operating responsibility for the iconic, global industry-leader in health and fitness, including overseeing franchise growth and operations, along with the brand's portfolio of 130 corporately owned gyms with a team of 6000 employees. Gold's Gym is an iconic brand of fitness. With both company owned and franchise gyms, the brand has been active in 29 countries for over 55 years. From its beginning as a small gym in Venice, California, Gold's Gym has grown into a global icon with more than 700 locations serving three million people across six continents each day. Featuring personalised transformation plans, state-of-the-art equipment, certified personal trainers, a diverse group exercise programme and a supportive, motivating environment, Gold's Gym goal is to deliver the most dynamic fitness experience in the industry. Episode highlights - How COVID-19 can dramatically alter growth plans and lead a business to restructure dramatically in order to survive. What challenges pre-coronavirus had taken effect with Gold's Gym that had caused the brand to look to its future plans, and how the pandemic accelerated its response. What effects low cost fitness spaces had on Gold's Gym, and what pricing adjustments the business made to compete with that sector of the market. Which Gold's Gym around the world was the first to open after the coronavirus, and what they've been able to teach other franchises in other countries about how to implement safety methods and give confidence back to members. How important it is to look after your team and partners during a pandemic, no matter how many employees you have to put on furlough. What common factors there are across states and internationally, and how you can implement these trends in your fitness locations for maximum member benefit. What changes you can make to your gym of fitness studio in equipment, machine placement, staff codes of conduct, and the training on conversations your trainers and employees should be having with members. Why the pandemic has accelerated the use of digital and physical fitness initiatives for a hybrid offering that's here to stay. What lessons you can learn from years of app development to combine digital user experience with bricks and mortar fitness. How important home fitness is going to be after the coronavirus, but why it's not going to replace gym memberships but complement them. Why fitness is its own preventative medicine in order to help members in every aspect of their lives rather than just for aesthetics. How long it will take Gold's Gym to recover from the current climate and what the brand's future plans are to grow and diversify. Join Matthew Januszek in conversation with Adam Zeitsiff…

How to be adaptable to new market conditions in fitness after the pandemic. On this episode of the Escape Your Limits podcast, we meet Herman Rutgers, co-founder and ambassador of EuropeActive. With a who's who of the fitness industry on his job experience list, including positions at FIBO, IHRSA, Life Fitness and SATS (part of Health and Fitness Nordic), there's nobody better suited to preparing us for life after the coronavirus. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video – https://youtu.be/bKp-9wJ0laA Escape Your Limits homepage – https://escapefitness.com/podcast Herman Rutgers is the co-founder and currently Ambassador of EuropeActive. He's also an international ambassador for Reed Exhibitions, consulting to support the global growth of FIBO, and has held influential or top level positions in an exhaustive list of fitness industry companies, both on the supplier and operator side. For two decades his own company, Global Growth Partners, has consulted and provided support, from corporate strategy to marketing and sales. Global Growth Partners (GGP) is a full service boutique investment banking firm providing hands-on strategic advisory services including mergers and acquisitions (buy-side and sell-side), capital-raising services (senior debt, minority and majority common equity and hybrid forms of capital such as mezzanine financing and preferred equity), business valuations and consulting to middle market companies and entrepreneurs across all industries. With a rich global network and expansive reach, GGP delivers boutique investment banking advisory and consulting services on a bespoke, individual level. For more visit globalgrowthpartners.com Episode highlights - How coronavirus has affected businesses and sectors differently in countries around the world, and what we can learn from different approaches and results. Why in many cases the lockdowns in place were started in order to protect the hospitals, due to high demand from people that got ill. Why it's more sensible in the case of the pandemic to be cautious and open a week too late instead of risking opening a week too early. How a membership system will protect the fitness industry compared with other sectors such as restaurants or retail, but there will still be casualties in business. What areas of the fitness industry is going to be hardest hit by the financial effects of the coronavirus, and how many are likely to close after the lockdowns are lifted from statistics in countries around the world. How the coronavirus could reinforce fitness as a healthcare system to raise the sector's position with governments for the future. Why changing behaviour, in any sense, is always about three things: the mind, the mouth and the muscle. Why we still need to find a way to appeal to the majority of populations that don't like to exercise, and why even fitness success stories such as Peloton are preaching to the converted. How partnerships will be key to moving forward for anyone in fitness to engage more people that are currently not self motivated or exercising. What Google, Facebook, Apple and other tech companies are planning for the future of fitness and wellness offerings. What the past 10 years can tell us about predicting trends for the future and which companies – both supplier and operator – will be still be around. How digital solutions can make or break a company depending on size of the company, development capability, quality of white labelled off-the-shelf solutions, or pricing plan. Will members and customers stop going to gyms now that they've experienced home fitness through digital offerings? What does the future hold for trade shows now that so many events and exhibitions have been cancelled and we're facing months without attendance, and how social distancing will be implemented for visitor safety. How camaraderie has grown since we've been locked down around the world, and why this will only go to strengthen the industry when we're facing business as normal again post-pandemic. Join Matthew Januszek in conversation with Herman Rutgers…

Simple strategies to save money and inspire sales. Even if your physical business is on hold due to the coronavirus pandemic, you should be doubling down on your digital presence. Dennis Yu, founder and CEO of BlitzMetrics, is offering valuable content strategies, sales techniques and an unmissable offer for the Escape Your Limits community – a free processes playbook from years of experience. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video version – https://youtu.be/p7sFkD-QIE0 Escape Your Limits homepage – https://escapefitness.com/podcast Dennis Yu is unique as a marketing expert, thanks to his engineer background. He helped build analytics function at Yahoo two decades ago, and implements a data and process-driven way to be able to drive marketing for businesses of all sizes in many different sectors. Over the years, Dennis and his team have been behind successful systems using Google, Facebook and analytics platforms for Nike, Jack Daniels, Golden State Warriors and many iconic brands. The playbook of strategy, analytics and processes from Dennis and is team is an easy reference for digital marketing that's effective for multi-national business and single operator gym owners alike. Email operations@blitzmetrics.com with subject line "WE LOVE MATTHEW" to get your copy, or to enquire about any training opportunities. BlitzMetrics is a digital marketing agency that partners with schools to train young adults on how to drive sales through social media and digital opportunities. Everything that Blitz does is governed by process, meaning that new students can come on board knowing nothing, and learn how to generate leads and revenue for multinational companies. BlitzMetrics is trusted by and has worked with Rosetta Stone, Wall Street Journal, Golden State Warriors, Social Media Examiner, Escape Fitness and businesses of all sizes around the world. Episode highlights - How digital marketing should have an actionable playbook that anyone can follow, through processes and data-driven insights on any platform. Why now is the perfect time to transfer any advertising spend to digital to take advantage of how many people are at home engaging on social platforms. Why the cost of clicks or impressions on Goolge have dropped significantly, and why you should spend time identifying how you get take a different approach to marketing, even if your business is currently closed. What you can do to create moments that share insights of you as a person, and how these posts will get so much more interest online. The importance of structure in your marketing efforts for awareness, consideration, and conversion to drive sales, and what any business owner should be doing themselves towards this. How you can create tremendous loyalty and get people wanting to connect and message you through great content. How to share 15-second videos throughout your day that let people see the real personality behind your business. Why you should be creating content independently of social media platform, and then repurpose it for anywhere and everywhere. Also why you should reply with video instead of text. The importance of 'why,' 'how,' and 'what' content that will lead conversions and can house content that's been repurposed or created specifically for each stage. How you can simply let algorithms on social media platforms figure out when to get your content in front of people, rather than you having to decide on when you post what. How intelligent are the machines and systems behind social media, and where we're headed in the future. What the benefits are of building engagement through live broadcasts on Instagram, Facebook or even LinkedIn. Also how this will even notify other users on platforms when you start recording. How you can get free help with a checklist and processes for SEO, PPC, videography, content and advertising that will help your business grow. What's behind the social media censorship of posts and certain content, and how governments such as the USA, UK, Germany around the world are holding platforms accountable in different ways. Who's really the arbiter of what is fake news? How we're at the beginning of the end with how we know the world today, and what role social media will play in driving the next global superpowers of the future. Join Matthew Januszek in conversation with Dennis Yu…