Ep 135 - Adam Zeitsiff: Gold's Gym growing through bankruptcy.

Meet the man at Gold's Gym making the tough choices to grow stronger.

President and CEO of Gold's Gym, Adam Zeitsiff, gives a sincere and open account of what's behind the brand that recently filed for chapter 11 bankruptcy.

Having closed multiple locations for good as part of the restructure, and with some of the first gyms to reopen in locations after coronavirus closures, Gold's is now at the forefront of how we get out of the coronavirus climate and grow stronger on the other side.

 

For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast

Video - https://youtu.be/fo32P_36zTs

 

In his role as President and CEO of Gold’s Gym International, Adam Zeitsiff maintains operating responsibility for the iconic, global industry-leader in health and fitness, including overseeing franchise growth and operations, along with the brand’s portfolio of 130 corporately owned gyms with a team of 6000 employees.

Gold's Gym is an iconic brand of fitness. With both company owned and franchise gyms, the brand has been active in 29 countries for over 55 years.

From its beginning as a small gym in Venice, California, Gold’s Gym has grown into a global icon with more than 700 locations serving three million people across six continents each day.

Featuring personalised transformation plans, state-of-the-art equipment, certified personal trainers, a diverse group exercise programme and a supportive, motivating environment, Gold’s Gym goal is to deliver the most dynamic fitness experience in the industry.

 

Episode highlights - 

• How COVID-19 can dramatically alter growth plans and lead a business to restructure dramatically in order to survive.
• What challenges pre-coronavirus had taken effect with Gold's Gym that had caused the brand to look to its future plans, and how the pandemic accelerated its response.
• What effects low cost fitness spaces had on Gold's Gym, and what pricing adjustments the business made to compete with that sector of the market.
• Which Gold's Gym around the world was the first to open after the coronavirus, and what they've been able to teach other franchises in other countries about how to implement safety methods and give confidence back to members.
• How important it is to look after your team and partners during a pandemic, no matter how many employees you have to put on furlough.
• What common factors there are across states and internationally, and how you can implement these trends in your fitness locations for maximum member benefit.
• What changes you can make to your gym of fitness studio in equipment, machine placement, staff codes of conduct, and the training on conversations your trainers and employees should be having with members.
• Why the pandemic has accelerated the use of digital and physical fitness initiatives for a hybrid offering that's here to stay.
• What lessons you can learn from years of app development to combine digital user experience with bricks and mortar fitness.
• How important home fitness is going to be after the coronavirus, but why it's not going to replace gym memberships but complement them.
• Why fitness is its own preventative medicine in order to help members in every aspect of their lives rather than just for aesthetics.
• How long it will take Gold's Gym to recover from the current climate and what the brand's future plans are to grow and diversify.

 

Join Matthew Januszek in conversation with Adam Zeitsiff…