Escape Your Limits & LIFTS

What is the data on coronavirus telling us? Nothing. This episode will tell you why. Ian Mullane, CEO of Keepme.ai, leads us on a comprehensive conversation around pandemic data, its reliability depending on how it's gathered, and the widespread misinformation that's a result of changing metrics around the world. Through his years of insight identifying trends and quantifying risk, Ian tells us what the effect of the coronavirus on the fitness industry is going to be, and why we all need to be prepared. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video – https://youtu.be/h31nYHa0aBw Escape Your Limits homepage – https://escapefitness.com/podcast For two decades, Ian Mullane worked with some of the biggest names in fintech, such as Thomson Financial and SS&C Technologies. Leaving his career as COO for Sundgard's Asia Pacific business, Ian has since founded and grown a number of businesses, including Locowise.com and Vanda.fit. A revenue acceleration platform for the fitness industry, Keepme.ai is all about smarter member retention using artificial intelligence and machine learning. The platform identifies members who are close to cancelling and win them back before they even plan to leave. Through SaaS expertise, Ian and his team exist to help health and fitness businesses retain more members. Regardless of whether customers are big box or boutique, pay as you go or contractual, Keepme.ai equips them with the ability to accurately target and engage members, implement behavioural science approaches, and allows operators to truly understand the people they serve. Episode highlights - How the pandemic is proving to be a catalyst to many factors for change in the fitness industry, and how it will expose many businesses or consolidate other areas. Why the numbers surrounding coronavirus are not reliable, and what effect the 24-hour news cycle has on our education surrounding COVID-19 and our confidence. What the likelihood is of further lockdowns around the world, and what effect this is going to have on business. What risk is likely as businesses open and communities increase contact, and what the fitness industry need to consider when social distancing measures are relaxed. How there are some products in our industry will face challenges in hygiene when the pandemic passes, with new levels of standards being implemented post-coronavirus. What rules and regulations the fitness industry is facing in areas of the world such as China that are now reopening following coronavirus closures, and how we can learn and predict how we need to act in the west. Why your cash flow forecast has to be the most diligent document that you have as a business, and why it has to be more accurate than you've ever considered before. Projections for the percentage many clubs and operators are going to lose in the way of members and cashflow, from a reasonable timeline and how it will affect your business after lockdown. How much of an impact home workouts such as Peloton will have on the future of bricks and mortar fitness, as more people create habits of exercising at home. What opportunities are going to present themselves in mergers and acquisitions following dynamic changes from coronavirus activity, and why some gyms and chains that get caught out will surprise us. How huge companies such as Google, Apple and Netflix are going to bring to the fitness industry, and how they could make a massive difference with little effect on their own balance sheets. Why this is the biggest opportunity that any business has to plan forward, once they are over any issues concerning cash flow. How you can get a bigger share of voice with your marketing efforts now, as many businesses have cut down their ad spend and even slowed post activity due to resource and budget restrictions. How machine learning and artificial intelligence can create models from the data around coronavirus activity to discover how members are likely to react around future black swan events. Join Matthew Januszek in conversation with Ian Mullane…

Teach yourself to live by an 11 out of 10 mindset, in under an hour. This episode of the Escape Your Limits podcast is a lesson in how to max out your productivity and create community after coronavirus from a high performance business coach – the world's most disciplined man, Craig Ballantyne. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video – https://youtu.be/BwrHIHURR98 Craig Ballantyne grew up on a farm in Canada with dreams of being a strength and conditioning coach in the NHL. He studied for his Masters degree in exercise physiology and used that knowledge to develop himself as a regular contributor to publications such as Men's Health and Men's Fitness. Not content with just contributing to other publications, he created his own series of workout programming – Turbulence Training and Home Workout Revolution. Today, Craig is a high-level business coach, gym owner, author and expert in how to max out your productivity to get the best that you can from life. Craig Ballantyne is not only the author of Unstoppable and The Perfect Day Formula, he's also the creator of The Perfect Life Workshop global and has founded a multiple seven-figure fitness Empire. His track record shows he's a master of productivity. Empowering clients such as Joe Polish, Shanda Sumpter, Sharran Srivatsaa, Joel Marion, Jason Capital, and Bedros Keuilian to build the lives of their dreams, he's taught them how to start making "Empire Money" while working far less than the average business owner. The people who work with Craig are driven. Relentless. And, often, gifted with more potential than they realise. For more information visit beunstoppablebook.com or perfectweekformula.com, email craig@godfather.com or message Craig on Instagram @realcraigballantyne Episode highlights - • Why you don't have to be wild and a risk-taker to be an entrepreneur, and how not all entrepreneurial aspirations start with the stereotypical lemonade stand during childhood. • How leaders and figureheads are showing their true colours during hard times, and how some people are being shown up as not being leaders after all. • What the best streaming platforms are for fitness classes, meditation, nutrition classes and other sessions when it comes to online learning and building a community. • When it's likely that people will feel safe in gyms from social distancing and fears of infection, and what operators can do in the meantime for their own benefit, their staff and their members. • Why we all need to build a film factory to use across the whole of social media in intelligent and engaging way. • What the seven words are that will bring you the biggest success when creating, planning, and implementing a content plan. • Why coronavirus and the pandemic has been the biggest teacher that your business is stronger as a team, even though it's important that individuals are also working in the foreground too. • How you can boost your confidence on video and get much better at public speaking, learning to use it as a performance and business tool even if you don't enjoy it. • The one strategy that you can use to get great on video, inspiring confidence and a willingness to grow in just one month. • Why understanding the freedom paradox will help you eliminate negativity and embrace discipline for progress in anything. • How discipline isn't about harsh rules and blunt decisions, it's more about subtraction of the temptations in your life that block productivity. Join Matthew Januszek in conversation with Craig Ballantyne…

How can your business get stronger after the coronavirus? This episode reveals how to embrace transparency and customer support, deal with coronavirus timeline predictions and prepare to come out stronger together post-pandemic, as a business and a community. With UFC GYM facilities around the world in countries affected by the coronavirus such as China, USA, the UK, president Adam Sedlack has followed the pandemic throughout its development. Hear about business leader decisions from the heart of UFC GYM, or how to weigh up variables and franchisee responsibilities to understand how you can change, pivot and adapt to any potential adversity as fitness facilities reopen. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video – https://youtu.be/7duQLoi2wc8 Through loyalty and dedication, Adam Sedlack has risen up the ranks of the industry through mentorship opportunities under the likes of Mark Mastrov and Jim Rowley to become a better version of himself within the fitness world. Not only did this give him the skills and understanding of what it takes to be successful and, more importantly, what members need, but it also forged the relationships that have led to his current achievement. Today, as president of UFC GYM, Adam helps people train different to discover the benefits of a mental and physical approach that surpasses anything else in the fight game. UFC GYM facilities are places where people can train like an athlete in the Ultimate Fighting Championship. Between those walls and in the Octagon, it's all about integrity, character, discipline and dedication. UFC GYM's signature model has a core of classes that make each location offering great, including boxing, Brazilian jiu jitsu, conditioning, and daily ultimate training (DUT) to teach a safe way for members to become functionally fit. This approach with the right content and UFC DNA enables franchisees to better execute what UFC GYM is all about. On top of this, a boutique model within the gyms allow consistency in brand communication across the business, whether for employees or franchisees. Episode highlights - • Why empathy is going to be key in overcoming pandemic challenges, personal anxieties, and getting back to normal with working together for future growth. • How authenticity and sincerity for the consumer is the only way we can make progress professionally and personally during lockdown and obstacles around the world. • What the conflict and inconsistency of how we get back to normal around the world is the most frustrating thing for businesses in the coronavirus pandemic, even though the regulation and mandates were the right call to start with. • Why businesses that focus their message on using the coronavirus recovery specifically to boost sales often comes off as bad taste. • How people will react better the more transparent you are with your information and actions, even if it's a decision that brings them more of a challenge. • What different vehicles you can use to take a look at your cash flow as a franchisee and weigh up team options against unemployment benefits or business decisions. • What questions you should be asking to prepare yourself for the variables that are imminent after the coronavirus pandemic has passed. • Why you should trust your senior leaders around you in your team to do the right thing and emerge in a better position, even if this is a forced change to your business model. • How business models will have to alter and change, or how some businesses will be exposed during the global COVID-19 challenges and have to adapt to whatever comes next. • What's going to happen as we get back to normality in regards to sharing space, sweating and working out in close confines to each other. • The importance of emotional intelligence in truly serving the customer and your staff, and how this break period can let you plan on how to better service customers both in and out of gyms. • How online workouts are increasing the size of fitness communities around the world, building relationships that will hopefully continue on post-pandemic. • What you can do to enrich your life throughout lockdown with family, digital connections with friends, and making the most of this experience to take advantage of the opportunities that you don't normally get.

What's the difference between the coronavirus and other, widely-accepted opportunistic diseases? Paul Chek returns to the Escape Your Limits podcast with positivity to bring changes in improving health at a global level. Hear about what you can do to get the best sleep, nutrition, breathing patterns and mindset to overcome as many challenges and threats as possible, and why we should use technology to help each other. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video – https://youtu.be/oZUE9UHIkPg Paul Chek is a world-renowned expert in the fields of corrective and high-performance exercise kinesiology, stress management and holistic wellness. For over 30 years, Paul's unique, integrated approach to treatment and education has changed the lives of many of his clients, his students and their clients. Paul is the founder of the CHECK Institute and the P~P~S Success Mastery Coaching Program. As well as being a prolific author of books, articles and blog posts, he is also the host of the Living 4D with Paul Chek podcast, a no-holds-barred exploration of what life is for and why we are all here. The CHEK (Corrective Holistic Exercise Kinesiology) Institute, based in California, offers fitness and healthcare professionals a uniquely integrated and holistic approach to health, fitness and wellbeing. These methods are truly holistic, viewing the body as a system of systems – a fully integrated unit where physical, hormonal, mental, emotional and spiritual components must be considered. For more information visit chekinstitute.com and chekiva.com Episode highlights - What's unique about the coronavirus and how belief of threat drives further risk of your immune system not coping with some effects of infection. How stress reactions can lead to further ill health, weather it's coping mechanisms such as eating more, smoking, drinking or losing sleep. What environmental effects and introduction of chemicals or toxins cause immune systems to weaken when trying to defend people and animals from pathogens that were previously not a threat. How organic certification is often deceptive as the qualifications for many known brands is created in-house, using parent companies of the same bodies that undertake research and publish studies to further their own message. Why people choose unhealthy foods as a go-to for many lifestyle choices, but will often choose the healthier option if it's put in front of them. How can we prepare ourselves for what's going on with the coronavirus around the world, and what will inspire change at a global level. Why sleeping could be your best defence against the coronavirus or any other health worry. How most people are the active ingredient in their own injury when it comes to the basic needs of looking after their own human body. What elements are working against your health in governments around the world, as part of a corporate agenda in the bigger picture. Why it's important to understand and practice centering breaths, and how you may not have been breathing properly for years. How hard you should be training and why, if you're not looking after yourself or you're overtraining, you could be more susceptible to illness. What workouts and Chinese medicine insights you can be using for the best health if isolated at home. Join Matthew Januszek in conversation with Paul Chek…

A message of positivity and constructive advice from the creator of the Tae Bo workout, this is one of the most important episodes of the Escape Your Limits podcast for helping people during this time. Billy Blanks has the faith to overcome a global challenge. His experience has given him the power of motivating through fitness as a one-on-one session, group exercise class or home workout, as well as educating others on how to communicate through a camera. Through perseverance, positivity and dedication to a higher power, he's been blessed with the ability to overcome obstacles, master martial arts, and even his first videos sold over 115 million copies. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Watch the full episode on YouTube Billy Blanks has grew up with 15 brothers and sisters. He was a shy kid with dyslexia and unable to play sports. Billy was put into special education and ended up joining a gang as a young child in the days of fist fights, before guns and knives. Against social pressures of his peers, 11-year-old Billy started karate and discovered a new passion for martial arts and movement. By 13 he had his black belt. Before his 18th birthday he'd made the United States karate team, travelling around the world where he won 36 international gold medals. He'd found his route to success and new that if he put his mind behind his body, he could help a lot of people. He combined karate, boxing, and calisthenics into a workout for a revolutionary new movement that smashed gender stereotypes and taught people to control their body with their mind. The first Tae Bo workout sold four million copies in the first week, and went on to sell 115 million. Tae Bo is one of the original full body workouts. For more than 20 years it has been helping people discover the power within themselves to achieve anything they set their mind to. If you've got the will, Tae Bo Fitness is the way! For more information visit www.taebo.com Episode highlights - How not to let doubt come into your life, and why these negative emotions will only lead to further negative outcomes. If fear and doubt take up room in your thoughts and in your heart, there's less room for love. Why faith has fuelled Billy's success and driven him to continuously grow, both personally and professionally. How it's so much more important for operators and personal trainers to talk to their clients before and after a workout. From a business perspective, training is much more about the communication than the physical activity. Why "the enemy" comes in thoughts, ideas and perceptions of your mind. You have to change that. You must look and act like your positive mind and will, not your body or fear. How discipline and focus is a driver for true development, operating from the inside out instead of concentrating on physicality. How Billy went on to use his experiences in martial arts, boxing and ballet to show people how to take your mind and will to control your body. Ways of developing a programme with movement to music from scratch for cardio and mindset benefit, and how to scale it. The importance of being in the right place at the right time, and staying disciplined to take advantage of any opportunity. Why faith is suggestive and can't make you do anything, but your mindset is key to changing whatever you want to change in your life. How it's so important to be able to communicate through a camera, and show your passion to inspire motivation. Why the word "if" is the difference-maker that many people ignore. If you're disciplined, motivated and focussed, your life will change for the better. But only if you make the change. How to stay strong during the coronavirus and stay focussed to overcome any obstacle. Join Matthew Januszek in conversation with Billy Blanks…

This is a special episode of the Escape Your Limits podcast in response to the impact that the coronavirus is having on the fitness industry. Both consumer and commercial audiences are searching out gym advice during closures from COVID-19. We hear important advice from Al Noshirvani, founder of Motionsoft, about remodeling your business, ensuring member retention wherever possible, staff and pay issues, and how we can come through these pandemic challenges together. Watch and listen for how to cope with everything during these challenging times, including staff, billing, cash flow, members, marketing and administration. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Watch the full episode on YouTube Al Noshirvani founded Motionsoft – a membership management software and billing company – in 2004. In addition to being a fitness industry software specialist, he's also a gym owner. Al heads up three health and fitness clubs in the Washington DC Metropolitan area in the high-value low-price space. All of this means that he's primed to offer the best advice for other gym operators, senior leadership teams and directors in fitness facilities so that we, as an industry, can continue to be the voice of wellness for members, even when the doors to the gym are shut. Motionsoft is a leading provider of software and financial services for the health, fitness and wellness industry. Motionsoft's award winning club management software and membership management solutions have helped organizations like Equinox Fitness, CRUNCH, The Bay Club Co, US Fitness, the Steve Nash Clubs and thousands of other gyms and fitness facilities around the world. Since its inception Al has completed five acquisitions and grown Motionsoft to become one of the largest software and full service transaction and accounts receivable software companies in the fitness industry. Episode highlights - How the coronavirus effect within fitness started out as a pause in business of about two weeks, but has quickly escalated to at least two to three months or longer. What the challenge is of open-ended closure calls from governments around the world, and how it's hard to plan without a timeline. Why, despite challenges and difficulties, your members will appreciate every bit of help that you can offer during this worldwide threat. What are the practical things to think about immediately to ride out the coronavirus pandemic as effectively as possible? Why your decision whether to bill members or not over the closure period will make a huge difference to other decisions come the time to open. Why it's vital that you speak to your technology partners to see what business effects can be improved and how these will benefit members regardless of when your gym is opening again. What government benefits are on the way to help the fitness industry and how it may be information overload, but there's a lot to consider to get us through this. How there are plenty of things you may not have thought about in terms of knock-on effects, what these are, and what you can do about them to survive this period. Why administration excellence is key during the coronavirus closures. What the difference is between short-term challenges and encouraging member loyalty, compared with long-term disruption from COVID-19 and the unavoidable effect on cash flow. How your marketing, messaging and social activity will be the difference between staying strong during closures and being forgotten about as member behaviours change. What your staffing decisions will mean for your future, and why you need to be careful about the wording or organisation of redundancies, lay offs and furlows. What support there is to business in the fitness industry and why you should look out for initiatives such as relief funding, small business loans or deferral opportunities around the world. Join Matthew Januszek in conversation with Al Noshirvani…

As CEO of Gymbox, Marc Diaper knows what it takes to keep evolving and staying ahead of the curve in fitness, whether that's through stats breakdown, sticking to brand values or simply staying patient. A series of boutiques under one roof, Gymbox plays host to everything from DJs and music created specifically for the brand, or partnerships and tie-ins with icons such as Gymshark or Brazilian jiu-jitsu originating from the Gracie family direct. It's the fitness space that's a fully inclusive experience for workouts where anything goes. For more information visit https://escapefitness.com/podcast Watch the full episode on YouTube Marc Diaper believes in being the hardest worker in the room. He works hard because he's always hungry for further success. On top of this, his mindset benefits the mindset of his staff because he still knows how to stay humble. Marc's first job was in a sports shop. His meticulous detail was drilled into him by his boss and accidental mentor. Following a stint at Southampton Football Club, a sports degree at university and a year of travel, Marc came back and gained his qualifications in nutrition and sports therapy. He started in the fitness industry as a fitness instructor and personal trainer for LA Fitness. Through hard work and the right attitude, he was on path to success faster than anyone else. In 2009 he started his own consultancy business, before continuing trend for success when he joined Gymbox as sales director. Six years later he'd risen the ranks through managing director to CEO, where he's inspiring others in Gymbox, a business that motivates a membership, stimulates a city and inspires an industry. Gymbox is for the ravers, the first timers, the masochists, the street dancers, the gurus, the people who aren't satisfied with easy; where enough is never enough. Gymbox is not purely a gym. It's the experience that you will want to re-live no matter where, no matter when! Everything Gymbox does, from the designs of gym interiors, to the people hired, and the classes, has to inspire and excite, energise and ignite. Gymbox believes in creating workouts that get raved about and venues that get talked about, so forever and always, anything goes. Episode highlights - How important disruption is in creating a brand and ensuring you stay in the forefront of people's minds, especially at the start of a business. Why the whole team, and often customers, can influence your marketing activity and how collaboration is key to progressing in a way that makes sense for every interest. What the demographic difference is to your venture and how that will change depending on the life choices of your customers, especially in boutique markets targeted towards younger generations. How your programming will benefit from regular investment to stay ahead of the curve and give your members the best experiences, from holistic to sadistic. Why all clubs and locations under one brand should be as good as each other, giving any member the same level of quality no matter where they visit. How to grow and build your talent in-house, and protect yourself from competitors that might pay more. How you can maintain your position in the market financially as a mid-premium product when most other alternatives have been wiped out by low-cost operators. Why it's important to develop and evolve your environment between space for product and room for dwell time or letting members relax. How brand partnerships benefit both parties and are often more useful to generate awareness rather than leads, but why they're so important in the right circumstances. What benefit defining brand values will bring to your staff and your business direction. You need to live and breathe them. What the values are behind Gymbox – such as "don't be a dick" – and how these values drive the brand, the staff, performance and progress. What's next for the future of Gymbox? Find out how the brand is looking to evolve and come into your home, so long as it's a fully immersive experience. Join Matthew Januszek in conversation with Marc Diaper…

Pete Holman is an inventor and entrepreneur, and the brains behind the Nautilus Glute Drive and the TRX Rip Trainer. But this episode is more than just about innovation. Pete gives us a deep dive into the spiritual, mental and physical influences that benefit short and long term strategies in business to set your intention while still keeping your health and relationships in check. Through Pete's experience, discover the links between physical goals and business execution, and how mindset is key in both creating innovative products and scaling to a multi-million dollar venture. Watch the full episode on YouTube Pete Holman was originally planning to follow in his parents' footsteps as a psychologist until he was put off by the intensity of what negative behaviour humans are capable of. Instead, he decided to go down the path of physical therapy. Developing a love affair with movement, motivation and mindset, he found his skillset suited to martial arts, quickly becoming US National Taekwondo Champion in addition to studying and training. He graduated from the University of Colorado with a Master's of Science degree in Physical Therapy in 1997 and went on to work at the renowned Aspen Sports Medicine clinic prior to opening up his own private practice in 2001. His client list has included Fortune 500 business owners from Jones Apparel, Progressive Insurance and Fiji water, as well as Hollywood stars including Ed Bradley and Kevin Costner. Today Pete is a certified strength and conditioning specialist, international presenter, author and fitness product inventor living in Aspen Colorado. Pete Holman is available for speaking engagements and training sessions for instructors, coaches, athletes and staff. He specialises in rehabilitative medicine, core performance and foundational movement assessment. Confidence and cutting edge concepts are born from 30 years of hard earned experience and training. For more information visit https://www.ph1performance.com/ Episode highlights - How keeping life varied is both liberating and stressful in its openness of opportunity and many paths to follow. Why having a side-project, whether part of the passion or completely separate, can be incredibly useful to your progression in your original career. The importance of processes, whether in sports, business, relationships or hobbies, and how following them will ensure progress on the road to success. How education in any form is paramount to success, but it doesn't necessarily have to involve traditional routes of learning. Why you can't force acceleration and how you have to allow time for education and understanding to take place and implement itself correctly. How inventing a sustainable and effective product often comes from trying to solve a problem, and looking to resolve that issue as efficiently as possible. What challenges come with inventing a new product as an entrepreneur and forging a new relationship with a larger business when it comes to selling the product, rights, and working together for future success. How to handle the financial burn rate when launching new products and coping with every business essential. Why sometimes you have to ignore your ego and back out of a venture if there are parameters that you can't fulfill. Through failure is how we grow. How your work ethic is imperative to your success, but why you also need to take time for yourself in order to preserve both your physical and mental health. What you can do to link mindset between body and business, for progressing both to the success levels that you intend to hit. Why planning your time out with achievable and audacious goals will ensure that your attention is focused, while allowing you to tick off achievements. A timeline on projects mean that hard work and planning goes from arduous task to almost like ticking items off a shopping/grocery list. How training to compete often ends in injury, even with professional sports such as the NFL. What's going to happen when the pendulum swings back away from technology, in favour more of community and experiential workout facilities that take you away from distractions at home. What the challenges are of complicated digital products when it comes to educating trainers around the country or internationally, and how you can talk to both newbie and experienced fitpros with the same message. Join Matthew Januszek in conversation with Pete Holman…

OK Boomer… Time to get fit! The Baby Boomers, ageing fitness, over 55s, the grey pound… Call it what you like, there's a sector of the fitness industry full of people that are underappreciated and underserviced. In this special episode of the Escape Your Limits, live from ukactive's Sweat 2020, we explore how to grow the industry, grow our engagement and grow old healthily. With so many opportunities within fitness – what are we missing? How can we provide the best fitness experience for us all as we age? Join Joan Murphy of FRAME and Kenny Butler of ukactive in conversation with Matthew Januszek to find out. For more information visit https://escapefitness.com/podcast Watch the full episode on YouTube Joan Murphy is co-founder and CEO of FRAME. Energetic and enthusiastic about all things fitness, she has previously represented her home country of New Zealand in sports such as pole vault and track cycling. Today she's using a finance and marketing background to understand juggling a business, motivating both staff and class attendees, along with being a mum of two. Kenny Butler is head of health and wellbeing development at ukactive. From a physiotherapist background, he's improved the wellbeing of individuals, and today is working to better the health of the national by getting more people, more active, more often. FRAME is a studio in London offering fitness, Pilates, yoga, barre and dance classes, plus personal training. In true boutique style, there's also an activewear shop full of the best from the big brands alongside niche finds, and a cafe where you can order smoothies, juices and healthy food to eat in or take away. You'll find FRAME in King's Cross, Shoreditch, Victoria, Hammersmith, Fitzrovia and Farringdon. The team at ukactive strives to get more people, more active, more often. Its a long-standing vision to improve the health of the nation through promoting active lifestyles. Working between the fitness industry and government, ukactive provide a supportive, professional and innovative platform for its partners to help the fitness sector thrive. Episode highlights - How the marketing needs to change within the fitness industry to accommodate a huge section of the market with the largest percentage of spend – the over 55s. Why it's more important to focus on independence and mobility than exercise and sport when it comes to customers, members and clients in the ageing fitness sector. What's changed with perceptions of age, and how the age of 60 is very different now to what it was two decades ago. How boutiques have made fitness accessible for people that didn't want to do PE, but why we need the same generational shift for older members who want to stay active without necessarily taking on a HIIT class. The pressure that social media puts on both businesses to appeal to their target demographic, but also to anyone else who wants to work out while potentially not falling into that perceived market. How programming is going to be key for ensuring that workouts are at the right level for the audience – especially with ageing members. What issues there are with the career progression of personal trainers, and how we need more older personal trainers to appeal to the baby boomer market. What the global challenge is for healthy ageing as a result of people being inactive. How the effect of long-term conditions can be alleviated by fitness at an older age, taking a lot of pressure off institutions such as the NHS. Why ageing and loss of fitness is often confused, and how being physically, mentally and emotionally active often helps the ageing process. Join Matthew Januszek in conversation with Joan Murphy and Kenny Butler

Sarah Anne Stewart has started a movement of meditation and mindfulness. Empowering clients with the responsibility to change their behaviour, Sarah is holistically bringing self-love, self-worth, and self-confidence to a whole community. Overcoming everything from eating disorders and body shaming to breast implant illness and mental health concerns, this episode of the Escape Your Limits podcast is a lesson in being honest with yourself and open with audiences to share experience for the biggest benefits around the world. Watch the full episode on YouTube Sarah Anne Stewart grew up in a very holistic environment from a young age, long before it was adopted en masse. Despite being around positive affirmations every day and knowing how to eat healthily, a budding modeling career resulted in Sarah developing a series of eating disorders that lasted 10 years that drastically affected her life. During her childhood, Sarah's father had overcome cancer, in part through adopting a vegan lifestyle. She took inspiration from these memories and experiences to leave the modeling industry and study nutrition. However, the societal and cultural conditioning patterns still remained, causing anxiety and stress. Sarah embraced meditation to learn more about herself and how to overcome her wellbeing conditions through mindfulness. Whether you or your clients and members are searching to end a battle with endless dieting, silence the body shaming, release food anxiety, or to have the body confidence to step into the dream life – Sarah Anne Stewart has been there. She is living proof that things can change for anyone, for the better, and quickly! Sarah is building a community and a movement based on self-love, self-worth, self-confidence and understanding behaviour and triggers to empower anyone for longevity and mental wellbeing. For more information visit https://sarahannestewart.com/ Episode highlights How meditation and not being afraid of your own thoughts will help you heal and better understand yourself. Why many people suffer from issues surrounding self-validation and the need for other people to like you. Ask yourself why you're holding your own image and abilities in relation to the way that you appear to others. Why we often go into careers that are driven by wounding patterns from our childhood. What's going to make the difference when it comes to improving your own or clients' self-love, self-worth, self-confidence. How you can better understand what's going on in your client's mind, and why it's so important to really think about who you want to serve and then genuinely serving them. Why you may never be ready, but that doesn't mean you shouldn't start your journey in whatever sector or lifestyle you're in. Don't let imposter syndrome stop you from discovering your own story and improving what you do, while you're doing it. How to undertake your own research and why it's so important to understanding who you're talking to with any business or movement venture for sustainable change. Why marketing is short term – shifts in trends and visual approaches will go away, whereas mindset and looking after yourself will change cultures and attitudes portrayed in the media for the long term. What you can do to change behaviour and understand why there's nobody else who can help you make a change as effectively as yourself. How you can look at your social circle to see what's influencing the relationships and whether you're in a place that truly holds integrity with yourself and how you want to live. Why it's important to listen to your body and its internal wisdom. This is more than just about muscle aches, but also anxiety and understanding how any emotion is your body telling you, more often than not, to rest or to take a step back for better perspective. How 'closing is caring' if you're genuinely passionate and believe that what you're selling would help someone. Ways that you can service the dreams, desires, fears and frustrations of clients in order to solve their problem and get rid of their struggles. How your past has value and acts as your stories to benefit yourself and others. However, you have to make sure you share those stories at the right time so that you don't trigger yourself back into the problem. Why being in the room with people you see as so much more developed in their career will bring you inspiration to succeed even more, and saying yes is the only way to pushing yourself into self-worth and self-esteem throughout your life. Join Matthew Januszek in conversation with Sarah Anne Stewart…