
Escape Your Limits & LIFTS
ESCAPE YOUR LIMITS:
Inside the minds of fitness industry influencers.
Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success.
LIFTS:
Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast.
Latest episodes

9 snips
Jul 17, 2022 • 1h 10min
Ep 248 - FitTech | IHRSA PT 2 | The Crucial Role Tech Plays to Move the Fitness Industry Forward.
On this week's episode of the Escape Your Limits Podcast x On the Edge, Emma Barry & Matthew Januszek continue their journey at IHRSA 2022 where they grateful to take part in the inaugural FitTech Club member event. There were over 90 members and special guests in attendance, and they had the opportunity to network and share their innovations at the convergence of health, fitness, and tech. The FitTech Club is a global community of founders and executives in the areas of fitness, health, wellbeing and technology. With over 50 companies that already joined, they help the members to grow their business faster, together. They sat down with some of FitTechs biggest innovators, including the founder of The FitTech Company herself, Natalia Karbasova. In this episode, guests share insights on: •how the metaverse and connected fitness will be impacting the fitness industry over the next five years •the views from these venture capitalists about what things they believe are essential to ensure new start-ups succeed •and how entrepreneurs are utilizing block chains to incentivize people to workout To learn more about FitTech, click here! https://fittechsummit.com/

18 snips
Jul 10, 2022 • 1h 24min
Ep 247 - IHRSA 2022 | The State of the Fitness Industry | Live from Miami
On this week’s episode of the Escape Your Limits x On the Edge Podcast, Emma Barry & Matthew Januszek take on IHRSA 2022 in Miami, Florida where they were fortunate to meet with many innovators, suppliers, and many more of the elite in the fitness industry. Emma Barry is a global fitness authority advising the innovative edge of fit-tech, fit-trends, and fit-talent. Emma is a co-founder of Good Soul Hunting, a Senior Advisor to the FitTech Club for the USA, and a founding member of group fitness giant Les Mills, former Director for luxury-lifestyle brand Equinox, and consultant for the fastest growing value-based fitness chain in Europe - Basic-Fit. IHRSA 2022 delivered an unparalleled opportunity and venue where exhibitors can reach the widest range of key decision-makers and product-purchasers from many segments of the fitness industry. At this key event in fitness, the co-hosts sat down with various fitness innovators where they found a collective agreement of feelings of displacement, innovation, collaboration, competition, and change. They also pick up on key topics of recovery, connected fitness, and the metaverses role within the fitness realm. 0:00 Intro 1:03 Dan Mooney & Michael Chandler- Speede Fitness 9:01 Edward Zouroudis- Evolt 12:40 Edward Navan- The Covery Wellness Spa 24:41 Kevin Yates- TRIB3 INTERNATIONAL 34:09 Sean Turner- Les Mills US 42:59 Jeff Halevy- Altis Movement Technologies 53:21 Christa Dellebovi- CLIMBR 56:51 Jeffrey Morin- LITEBOXER 1:00:28 Kaumil Gajrawala- Credit Suisse 1:07:14 Bruce Smith- Hydrow 1:14:15 Matt Wright- The Forth Athletic Club

Jul 3, 2022 • 37min
Ep 246 - The Drunk Yoga Phenomenon | Raise your Spirits with Eli Walker
On this week’s Escape Your Limits Podcast, Matthew Januszek attended The Summit by BFS at the Westin in New York City, where the best and the brightest in the boutique fitness industry convene. It’s the only conference where the entire boutique fitness gathers in person. Eli Walker pioneered a new genre of “yoga entertainment” in an otherwise individualist tradition, re-introducing yoga to the masses as an accessible, uplifting social experience. She took her mission to teach kindness and connectivity as vehicles of joy to create the internationally acclaimed company, Drunk Yoga. On this week’s episode we cover several topics including: The inspiration behind creating a unique business & why it’s different Defining what the fourth wall and containers are & why it is essential to break down these barriers in fitness How the adaptation of COVID lead to a successful business model To learn more about Drunk Yoga, click here! https://dodrunkyoga.com/

Jun 26, 2022 • 44min
Ep 245 - barre3 | The Workout that Re Defined Barre | Sadie Lincoln
On this week’s episode of the Escape Your Limits podcast, our guest today is on Inc.'s Female Founders 100 list and the MO100 Impact list, has been featured on NPR's How I Built This, and speaks regularly on the topics of mindful leadership and the movement to redefine what success in fitness means. Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within. Starting in 2008 with the flagship studio in Portland, Oregon, barre3 has grown to include more than 170 franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 98+ countries. In this week’s episode we cover several topics including: why diversity in the fitness industry helps improve mental health why women are taking over fitness studios how zoom creates thousands of dollars in revenue To learn more about barre3, click here! https://barre3.com/

Jun 19, 2022 • 1h 3min
Ep 244 - CITYROW | From an Idea to Conception: How to Build A Connected Franchise | Helaine Knapp
On this week’s episode of the Escape Your Limits Podcast, our guest today was hustling hard for fast-growing Saas Software companies. She was soon sidelined by a severe lower back injury that led her searching for workouts that were low impact, yet super effective. This concept led her to find the most underused machine in the gym- the rowing machine. With this in mind, Helaine Knapp founded CITYROW. CITYROW is now the trusted and only true omnichannel approach to smart fitness. What started as one studio on the 15th floor of an office building in New York City, is now over 11 studios across the country (with over 60 more in development) and a booming digital fitness business. In this week’s episode Knapp covers several topics including: when a business owner should decide to franchise their business & how to find a partner for it, deciding between creating an app versus creating a brick & mortar business, and how to market a digital fitness business. To learn more about CITYROW, click here! https://cityrow.com/en-us/

45 snips
Jun 12, 2022 • 1h 2min
Ep 243 - Midtown Athletic Clubs | Re-Imagining the Fitness Industry | Richard Earney
On this week’s episode of the Escape Your Limits Podcast, our guest today, Richard Earney, has over 20 years of international experience within the fitness & wellness industry. Holding National & International club & executive operation roles within North American & European markets, he designed award winning fitness environments and implemented innovative programming experiences throughout Europe, Australasia, and North America. Earney is currently the Head of Product for the prestigious Midtown Athletic Clubs. Throughout his 8 years there, he led the club through change management, developed a world class team, and implemented innovative programing, technology and education (Midtown U) to improve brand awareness, revenues and retention. On this week’s episode we cover why mental health is taking over the recovery & wellness aspect of fitness, the number one reason why hiring up within a business leads to success, and the endless possibilities that technology has to positively impact the fitness industry. To learn more about Midtown Athletic Clubs, click here! https://www.midtown.com/

Jun 5, 2022 • 1h 26min
Ep 242 - America's Fitness Masterminds Part 2 | SIBEC North America 2022
On this weeks episode of the Escape Your Limits podcast, Escape Fitness continues their journey at Sibec in Coronado, California where Matthew Januszek meets with multiple founders and CEOs of various fitness studios across the United States. Sibec is an unparalleled way to do business. A key component to a successful business is the ability to develop a network of industry partners – suppliers who can provide products that can serve the best interests of the fitness and fitness club management from throughout the country to be able to network and share best practices. SIBEC creates the platform to foster these relationships--the event combines a forum of one-on-one meetings with great networking activities for the perfect combination to promote business relationships. He was able to sit down with The Chief Strategy Officer of REGYMEN FITNESS & Co-Founder of The Covery Wellness Spa, Edward Navan, The President, CEO, and Founder of Fitness Project, Bryan Murphy, The Senior Director of Fitness of Fitness Formula Clubs, Jon Baraglia, and The Chief Operating Officer at World Gym International, Jarrod Saracco. These guests explain why recovery centers are gaining more traction in the fitness industry, why interest in functional training has increased overall, and why social aspects are considered key in joining a gym. To learn more about REGYMEN FITNESS, click here! https://regymenfitness.com/ To learn more about Fitness Project, click here! https://fitnessproject.us/ To learn more about Fitness Formula Clubs, click here! https://ffc.com/ To learn more about World Gym, click here! https://www.worldgym.com/ 0:00 Intro 0:40 Edward Navan - REGYMEN FITNESS 18:55 Jon Baraglia - Fitness Formula Clubs 36:30 Jarrod Saracco - World Gym International 55:04 Bryan Murphy - Fitness Project

May 29, 2022 • 1h 2min
Ep 241 - America's Fitness Gamechangers | SIBEC North America 2022.
On this weeks episode of the Escape Your Limits podcast, Escape Fitness was fortunate enough to attend Sibec in Coronado, California where we interview multiple founders and CEOs of various fitness studios across the United States. Sibec is an unparalleled way to do business. A key component to a successful business is the ability to develop a network of industry partners – suppliers who can provide products that can serve the best interests of the fitness and fitness club management from throughout the country to be able to network and share best practices. SIBEC creates the platform to foster these relationships--the event combines a forum of one-on-one meetings with great networking activities for the perfect combination to promote business relationships. We had the opportunity to interview Joel Tallman, the CEO & Founder of MUV Brands, Jeff Jeran, the Corporate Director of Fitness Services at Valley Health, Peter Jenkins, the Director of Fitness at Blink Fitness, And Robert J Shannon Jr, Global Event Director of Sibec Events, These guests were able to share their desires to keep on expanding their fitness facilities through consumer research, why having an amazing team of employees contributes to the retention of memberships, and how affordability plays an essential role for returning customers. To learn more about MUV Brands & Fitness, click here! https://www.muvfitness.com/ To learn more about Valley Health, click here! https://www.valleyhealthlink.com/ To learn more about Blink Fitness, click here! https://www.blinkfitness.com/ To learn more about Sibec, click here! https://www.sibecna.com/

May 22, 2022 • 1h 3min
Ep 240 - The Experts of Boutique Fitness | Founders & CEOs Share Their Insights | The Summit by BFS
On this week’s episode of the Escape Your Limits Podcast, Emma Barry & Matthew Januszek continue their interviews with various founders, CEOs, and much more of boutique fitness studios at The Summit hosted by Boutique Fitness Solutions. The Summit by BFS was created to bring like-minded individuals together to find solutions for their businesses, and to learn and create a better business for their consumers. Boutique Fitness Solutions is a peer-to-peer network & business education provider that guides, connects and empowers boutique fitness owners. BFS’ aim is to educate, connect and support boutique fitness business owners to enable them to grow profitable businesses that serve the evolving needs of their clients. The On the Edge co-hosts speak to the director of marketing of FitCo, Kay Brawn, CEO & founder of Harlem Cycle, Tammecca Rochester, the CEO of THE DRIPBaR, Ben Crosbie, and CEO & co-founder of B/SPOKE Studios, Mark Partin. Each of these guests covers topics including how they plan on expanding their businesses across the US, why technology is important in moving forward in boutique studios, and the heavy influence that an instructor has on their clients. To learn more about FitCo, click here! https://www.fitcolatam.com/?utm_campaign=Consideraci%C3%B3n&utm_source=linkedin&utm_medium=social&utm_content=bio To learn more about Harlem Cycle, click here! https://harlem-cycle.com/ To learn more about THE DRIPBaR, click here! https://thedripbar.com/ To learn more about B/SPOKE Studios, click here! https://bspokestudios.com/

May 15, 2022 • 1h 16min
Ep 239 - The Boutique Fitness Mastermind | Founders & CEOs share their Insights.
On this week’s episode of the Escape Your Limits Podcast, Emma Barry & Matthew Januszek continue their journey at The Summit hosted by Boutique Fitness Solutions where they interview various founders, CEOs, and much more of boutique fitness studios. The Summit by BFS was created to bring like minded individuals together to find solutions for their businesses, and to learn and create a better business for their consumers. Boutique Fitness Solutions is a peer-to-peer network & business education provider that guides, connects and empowers boutique fitness owners. BFS’ aim is to educate, connect and support boutique fitness business owners to enable them to grow profitable businesses that serve the evolving needs of their clients. The On the Edge co-hosts speak to the founder of Fhitting Room, Kari Saitowitz, April Berg the co-founder of the Aruna Project, the owner of Nomad Business Coaching, Josh Biro, Leizanne Ting, head coach from CrushCamp, co-owner Marci Resnick from inMotion Fitness & Wellness and studio manager Karin Walsh. Our guests cover topics including the importance of building a business around the consumer, why collaborating with others in the fitness industry is a strength, and highlighting the significance of incorporating technology into the fitness world Stay tuned for next week’s episode for Part 2 as Emma Barry & Matthew Januszek continue to interview these innovative individuals. To learn more about Fhitting Room, click here! https://www.fhittingroom.com/ To learn more about The Aruna Project, click here! https://arunaproject.com/ To learn more about Nomad Business Coaching, click here! https://joshbiro.com/ To learn more about CrushCamp, click here! https://www.crushcamp.com/ To learn more about inMotion Fitness & Wellness, click here! https://www.inmotionfw.com/