Escape Your Limits & LIFTS

On this week's episode of the Escape Your Limits Podcast, we debate the shifting trends of gym design with industry experts Candace Pettit from Advantage Sport & Fitness, Edgars Bercis from G-Fitness, Gina Kerstye from AKI Fitness in Dubai, Yaw Mograbi from Watertree in Ghana and Mohammed Shammaa and Osama Aoun from Delta Fitness in Saudi Arabia. Discussing what each expert is noticing across their individual markets, and placing predictions for future trends of note, this podcast highlights: Increased fitness consultancy at the architectural design stage. The shift from traditional cardio to free weights and functional. The rise of the corporate gym for workforce wellbeing. Why trainers are essential to promoting community. An increase in women training in gym spaces. The fitness boom taking Dubai by storm. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when its published: https://www.youtube.com/user/EscapeFitness

On this week's episode of the Escape Your Limits podcast, our guest is Oliver Patrick, a leading lifestyle management expert and physiologist who is reengineering traditional health screening models into a contemporary lifestyle medicine approach. Patrick has spent years developing and delivering advanced health assessments, firstly for Nuffield Hospitals where he led the largest team of applied physiologists, wellbeing advisors and nutritionists in the UK and later for Viavi, a Harley Street based company he co-founded in 2009. Patrick also co-founded the first lifestyle medicine gym, runs a corporate wellbeing consultancy service and owns a unique education platform, designed for the fitness sector, that drives practical coaching skills in all aspects of lifestyle. In today's podcast, recorded at the 2023 Escape Fitness Growth Summit, Patrick explores: The limitations of traditional health screening models. The benefits of a lifestyle medicine approach to wellbeing. Defining the term 'lifestyle'. The product marketplace driving the treatment of dysfunctional symptoms. The commercial benefits of gyms supporting people across their whole wellbeing journey. A new approach to corporate wellbeing. Subscribe to our channel and turn on your notifications so you never miss a new video when its published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop

On this week's episode of the Escape Your Limits podcast, our guest is Roy Simonson. Whilst he may not be a household name, there are few gym-users who would not have seen or trained on equipment he designed or inspired. Roy revolutionalized the fitness industry with his game-changing strength equipment innovations. Firstly, when in his early twenties, Roy sold his company, Eagle Fitness, to CYBEX, where as Head of Product Development, he introduced its highly acclaimed VR and VR2 lines and launched more than 100 new strength and cardio products. Fast forward to 1999 and his cable-based weight stack machines, designed by his own company Ground Zero Designs, later renamed Freemotion Fitness, made it possible to train in multiple planes. This effectively launched the concept and application of 'functional training' to the masses. Since then, Roy has gone on to design for other major equipment brand including Resolute and Eleiko. Alongside has professional success, Roy has enjoyed 30 years of competitive single speed track cycling, racing on a bike he designed himself. Roy has very little interest in self-promotion which is why you won't find him on social media. Today, Roy Simonson talks about: · How strength training products designed for CYBEX ended Nautilus' market dominance. · Creating machines that drive health, mobility, activity and fitness. · The inspiration behind Hammer Strength. · The launch of CYBEX's best-selling VR & VR2 lines. · The lack of good education in the industry. · Snowboarding and how it inspired the design of Freemotion's cable machines. · Trends and predictions. S Subscribe to our channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness

On this week's episode of the Escape Your Limits Podcast, our guest is David Mariani, a Strength & Conditioning Coach for ATG (Athletic Truth Group), who has trained thousands of people around the world, with his main purpose to help get them pain-free. David currently trains athletes in the NBA, NFL and MLB as well as pro's around the world. He's worked with individuals from age 6 up to 86, as well as working with many Doctors, Physical Therapists, Trainers and Coaches by training and educating them in ATG methodologies. Today, David Mariani talks about: The benefits of training backwards. The importance of leaning into discomfort. The emotional and psychological toll of injuries. Best practice for training specific muscle groups. Dealing with top athletes where mistakes are costly. Rebuilding the ability to pain free. To learn more about David Mariani, click here: https://www.linkedin.com/in/david-mariani-1b4847bb/ Subscribe to our channel and turn on your notifications so you never miss a new video when its published: https://www.youtube.com/user/EscapeFitness

On this week's episode of the Escape Your Limits Podcast, our guest is David Minton, Founder of The Leisure Database Company, leading specialists in the leisure sector, offering key market intelligence and analysis across the fitness industry. The annual State of the UK Fitness Industry Report that The Leisure Database Company creates, audits the fitness space to provide an insightful overview of the 'state of play' and help businesses and individuals gather valuable intelligence needed to make key decisions. Now nicknamed the 'Daddy of Data', Minton is recognised as one of the most insightful experts in the fitness space, a sought-after speaker who uses his expert industry knowledge to help businesses make key decisions and gain competitive advantage. Today, David Minton shares insights from this year's report including: Why the industry is worth more than ever before. The importance of personalistaion. The boom of the luxury sector. The impact of Covid, inflation and energy prices. The need to collaborate and communicate in order to change. Why the industry undervalues what it provides. To learn more about David Minton, click here: https://www.leisuredb.com/david-minton Subscribe to our channel and turn on your notifications so you never miss a new video when its published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness Linkedin: https://www.linkedin.com/escape-fitness

On this week's episode of the Escape Your Limits Podcast, our guest is Billy Blanks, Inventor of Tae Bo, a martial arts-focused fitness programme that became one of the most successful home workout programmes in history. Now taught worldwide, many Hollywood stars have utilised Tae Bo techniques at the Billy Blanks studio and Billy himself has starred in a number of films and TV shows, becoming a celebrity in his own right. Since then, Billy has become a keen businessman, extending his fitness offering, nurturing industry partnerships and in May this year, Billy hit the road again for a Tae Bo tour of America. Today, Billy Blanks shares all about: What it takes to be a rockstar trainer Tae Bo as a lifestyle, not a trend Why you should never use choreography Creating community with your team and members Why having dyslexia made him live in fear when he was younger How to put on your daily power Winning the hearts and minds of your clients To learn more about Billy Blanks, click here: https://www.instagram.com/billyblanksofficial1/?hl=en Subscribe to our channel and turn on your notifications so you never miss a new video when its published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop Watch on YouTube: https://youtu.be/rIYVodUk6C8 Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness Linkedin: https://www.linkedin.com/escape-fitness

On this week's episode of the Escape Your Limits Podcast, our guest is Flex Lewis, nicknamed the 'Welsh Dragon' and an undeniable force to be reckoned with in the world of professional bodybuilding. From humble beginnings, he conquered the competitive landscape by creating a record-setting 7-time Olympia 212 Showdown Champion. His sculpted physique and undeniable charisma propelled him to the top, solidifying his status as one of the most accomplished athletes in the history of the sport. Since retiring from professional bodybuilding, Flex has been busy taking his learnings from the sport into business with the opening of The Dragons Lair Gym, first in Boca Raton, Florida and more recently as a Las Vegas location. Today, Flex Lewis shares all about: · Challenges of opening 'The Dragons Lair' Gym amidst the global pandemic · The importance of ensuring the right culture in a training environment · The discipline to approach each Mr. Olympia as if it's his first · Working his way up to the top from humble beginnings · What was behind his decision to retire from professional bodybuilding · Why it's key to never give up, stay committed to your path and have a moral compass To learn more about Flex Lewis, click here: https://www.instagram.com/flex_lewis/?hl=en Subscribe to our channel and turn on your notifications so you never miss a new video when its published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness Linkedin: https://www.linkedin.com/escape-fitness

On this week's episode of the Escape Your Limits Podcast, our guest is known as the "real life hulk" due to his ability to go from a 6'6 310lb athlete to a 360lb mass monster. At a young age, Martyn Ford started out as an emerging cricketer, but his professional athlete dream was cut short when he faced a devastating injury. Little did he know that this would be his steppingstone to a successful career in the fitness industry. His work ethic and mindset in training carried over to other pursuits that led him to be an internet sensation, a fitness influencer with over 4 million followers worldwide, an online fitness coach, and a successful actor. He has starred in Hollywood Blockbuster films such as: Fast & Furious 9, Kingsman: The Golden Circle, and The Machine. He also signed a professional MMA contract with KSW. Today, Martyn Ford shares all about: · How he transforms his body for each role in the film industry using what he learned as a PT · His methodology for bulking his body with a "eat 8x a day" program · How he's adapted his training routine to train the strongest and weakest parts of his body To learn more about Martyn Ford, click here! https://www.instagram.com/martynfordofficial/?hl=en

On this week's episode of the Escape Your Limits Podcast, Jerry Brainum is returning for his second interview by popular demand. He has a distinguished background as a competitive bodybuilder who trained alongside Arnold Schwarzenegger during the 70s. Beyond his achievements in bodybuilding, he boasts over 30 years of experience in researching and writing about all aspects of fitness. His remarkable career includes serving as the editor of Muscle and Fitness magazine for a decade, as well as being an editor-at-large for Flex magazine and a regular contributor to Ironman magazine for 28 years. In our last interview, he debunked the truth of steroids, bodybuilding, and the deathly effects of "safe supplements." Today, he passionately shares: • The drawbacks of Ozempic and other fat loss burners as a weight loss solution • The only drug that is known to extend lifespan even in middle-age people • And the science behind creatine, where it comes from, and whether it is necessary to phase on and off the supplement To sign up for Applied Metabolics, click here! https://www.appliedmetabolics.com/

On this week's episode of the Escape Your Limits Podcast, our guest has more than 20 years of experience directing the fitness provision for some of the best known, high end multi-site operators including Holmes Place, Virgin Active, David Lloyd Leisure, and Aspria. Rob Beale is currently the Fitness Director of Third Space, which is a collection of high-end, luxury health clubs in London. They strive to provide outstanding fitness spaces that members feel are their own with state-of-the-art amenities and experiences. Today, he shares his expertise about: • How to attract the best personal trainers in the world, and the experience/mindset they need to have to succeed and be qualified to work at the Third Space • How premium operators are adapting their gym floor design to serve their clients' needs • And what new trends in health, wellness, and recovery will likely be popular in the next couple of years To learn more about Third Space, click here! https://www.thirdspace.london/