

Service Design Show
Service Design Show
Go beyond the basics of service design and learn what it truly takes to deliver services that make a positive impact on people, business and planet.
Episodes
Mentioned books

Dec 10, 2020 • 1h 4min
Deliver projects. Build capabilities. At the same time!?/ Patrick Quattlebaum / Episode #115
Is it possible? Can you win a game of checkers while playing chess at the same time?
What on earth do you mean Marc? Okay, let me rephrase the question.
Can you deliver short term results through service design projects while at the same time helping your client to build the capabilities that will benefit them in the long term?
I do strongly belief that you have to bring service design in-house. Otherwise you will get stuck at running superficial projects that don't really change the system.
An external agency might be the fire starter at first but eventually the design and delivery of great services needs to be a core competence of every company.
I know what you're thinking. Learning service design on the job through projects is a great idea in theory. In practice its a lot easier said then done though.
For one, you will have to deal with the middle layer of the organisation which in most situations has quite a short term mindset.
So when you advocate to build internal capabilities that will benefit the organisation in the long term there's a conflict of interests.
But as I mentioned I don't think we really have a choice. We have to find a way to get this done.
Someone who has been trying to solve this wicked design challenge for a long time is Patrick Quattlebaum.
Together with his team at Harmonic design Patrick helps organisations to design great services, while at the same time helping them to adopt the service design way of working.
This episode of the Show is packed with valuable lessons from someone who has been on the front line for a long time.
So if part of your job is to help (internal) clients build service design capabilities... the insights you get from this episode will make your life a lot easier.
--- [ GUIDE ] -—
00:00 Welcome to episode 115
04:15 Who is Patrick
05:00 60 second rapid fire
09:15 Why is building capabilities important?
12:30 Going into the operating model
16:00 Service and capabilities outcomes
18:15 Where do I start?
24:45 Can you teach this?
29:00 Demonstrating value
34:30 Can you be strategic and practical
40:15 Change hurts
46:00 Navigating the middle
48:30 Give it away
53:30 Practical advice
59:45 Set up for success
1:03:00 Get in touch with Patrick
1:03:45 Final thoughts
--- [ LINKS ] ---
* https://www.linkedin.com/in/ptquattlebaum/
* https://twitter.com/ptquattlebaum
* https://www.thisisharmonic.com/
Books
* Orchestrating Experiences - https://amzn.to/37RpOrf
* The Searcher - https://amzn.to/3m8eqwh
* The Trusted Advisor - https://amzn.to/2VUjQ3h
--- [ MORE ] ---
Enjoyed the show? Take a look at some of the other episodes.
https://go.servicedesignshow.com/spotify
YOUTUBE
Every episode of the Service Design Show is also available as via the official YouTube channel.
https://go.servicedesignshow.com/youtube
INSTAGRAM
Get an exclusive behind the scenes look of the Show.
https://go.servicedesignshow.com/instagram
--- [ FREE COURSE ] ---
HOW TO EXPLAIN SERVICE DESIGN
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course

Nov 26, 2020 • 1h 6min
How to get design in to the boardroom / Homaxi Irani / Episode #114
Here's a challenge I think you'll recognize... How do you move design up the maturity ladder in an organisation?
Back in the day when I would get called in for a project I knew the client wouldn't get a lot of value out of the design approach when we would just apply it on the superficial layers of a service. No surprise here.
To have any meaningful impact on business and customers we needed to use design from strategy to implementation.
The truth is that I often got quite frustrated about this process. Many clients weren't ready for this.
And navigating through the organisational layers and the internal politics isn't what I signed up for (or at least I thought).
But I also didn't want to get stuck doing work on the margins. Especially when you know which value you can contribute.
This seems to be a common channel for many service designers out there.
If this sounds familiar than this week's episode is just for you!
I sat down with Homaxi Irani to discuss what you can do to successfully grow the influence of and appreciation for design within an organisation.
Usually the conversations about this topic tend to stay quite abstract and high level.
But as you'll hear Homaxi shares some very practical advice on things you can do tomorrow.
So if you want to take design to the next level within your organisation make sure you don't miss this episode.
--- [ GUIDE ] -—
00:00 Welcome to episode 114
02:40 Who is Homaxi
03:20 60 second rapid fire question round
05:30 Bringing design in to the broardroom
08:00 Why should we want to bring design into the boardroom
17:30 How to gain more influence
24:00 What is the secret sauce
28:30 Navigating the middle management swamp
34:00 Showcasing the value of design
42:00 Is design a risk?
50:00 How to move forward
59:00 The power of pragmatism
1:02:30 Get in touch with Homaxi
1:03:30 Final thoughts
--- [ LINKS ] ---
* https://www.linkedin.com/in/homaxi/
* Battle Scars by Dinaaz Lentin (book) - https://amzn.to/3fq5mkw
* Religion for Atheists by Alain de Botton (book) - https://amzn.to/35ZyUCv
--- [ MORE ] ---
Enjoyed the show? Take a look at some of the other episodes.
https://go.servicedesignshow.com/spotify
YOUTUBE
Every episode of the Service Design Show is also available as via the official YouTube channel.
https://go.servicedesignshow.com/youtube
INSTAGRAM
Get an exclusive behind the scenes look of the Show.
https://go.servicedesignshow.com/instagram
--- [ FREE COURSE ] ---
HOW TO EXPLAIN SERVICE DESIGN
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course

Nov 19, 2020 • 27min
How to be an in-house service designer without going crazy
As an in-house service designer you see so much potential to do good but often it feels like organisation is working against you. Preventing you to do the job you were hired for in the first place.
You want to ask for objective advice, get someone's opinion or just share your frustration for a moment. But in many cases all the weight falls on your shoulders.
You're the expert that everyone is looking up to.
So what do you do? You join a campfire group of course. A what?!
A campfire brings in-house service designers from different organisations together to help them grow as professionals.
I've invited 5 people who are are part of such a campfire group to share their stories with you.
In this episode they openly talk about challenges they face and also their tips on how to successfully navigate around them.
Even if you're not working in-house I'm sure you'll get a lot of insights out of these stories!
The registration for the next campfire group has just opened.
So if you’d also like to be part of a supporting community and grow as a professional consider joining.
You can find detail on how to apply on the page below
https://www.servicedesignshow.com/campfire/
There's space for only 8 participants so if you’re interested don’t wait too long with submitting your application.

Nov 12, 2020 • 48min
How to design services that always fit the context? / Priyam Sharda / Episode #113
Most service designers will say that their goal is to design solutions that have a natural fit in people's lives.
Because those are the solutions that will be embraced by the users and thus make the impact we're seeking to create.
One challenge you probably already have faced is that as a service designer you always come in as an outsider.
Usually at the start of a project you know very little about the local context, culture or environment.
Even if you're designing something which is close by like a service for the internal department next door.
So designing a solution that fits is not easy.
Of course doing good design research helps. But that's not enough.
You need something else to make sure your solution fits into the context.
In this episode Priyam Sharda shares what that is.
I invite you to listen to the stories Priyam shares and think about how the lessons translate to your world.
Think you'll be surprised how many parallels you'll be able to find.
--- [ GUIDE ] -—
00:00 Welcome to episode 113
02:10 Who is Priyam
03:10 60 second rapid fire
05:30 Designing better health care
09:00 Partnerships are the secret
15:00 Challenging the narrative
18:00 The response to design
20:30 Enabling the enablers
26:00 Scaling services
33:15 Be part of the transformation
36:30 Just do what works
43:15 Redefining results
47:00 Get in touch with Priyam
47:30 Final thoughts
--- [ LINKS ] ---
* https://www.linkedin.com/in/priyamsharda/
* https://scopeimpact.fi/
* https://www.theoryofchange.org/what-is-theory-of-change/
--- [ MORE ] ---
Enjoyed the show? Take a look at some of the other episodes.
https://go.servicedesignshow.com/spotify
YOUTUBE
Every episode of the Service Design Show is also available as via the official YouTube channel.
https://go.servicedesignshow.com/youtube
INSTAGRAM
Get an exclusive behind the scenes look of the Show.
https://go.servicedesignshow.com/instagram
--- [ FREE COURSE ] ---
HOW TO EXPLAIN SERVICE DESIGN
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course

Oct 29, 2020 • 51min
Simple solutions with major impact / Gonzalo & Phearak / Episode #112
Okay, here’s a thought experiment.
Let’s move away for a moment from thinking about designing the next service that’s delivered through a fancy mobile app…
What if you had to design service that literally help to save children's lives?
And you have to do it in a low tech environment with very limited resources.
While at the same time managing traditional stakeholders with their own perspective on the desired solution.
Sounds impossible? Well that’s what Gonzalo Rodion and Phearak Mak are up against every day.
In this episode you’ll learn how they do it. How they successfully design solutions that are embraced by the end users in this challenging context.
I know that at first this might sound like a very distant world from your reality. Especially if you’re in a corporate environment.
But trust me at the end of the episode you’ll be surprised by just how many similarities there are.
If anything the stories Gonzalo and Phearak share helped me to get out of the design bubble we sometimes tend to get caught in.
--- [ GUIDE ] -—
00:00 Welcome to episode 112
02:00 Who are Gonzalo & Phearak
04:00 What is IDE
05:45 60 seconds question rapid fire
08:30 The Innovation Lab
11:00 The challenges around social innovation
14:30 Designing social behaviour change
27:00 Obvious solutions
29:15 Finding the real problem
40:20 Making a meaningful impact
43:15 The lessons learned
46:00 Showing the value
49:20 Get in touch with Gonzalo & Phearak
50:50 Final thoughts
--- [ LINKS ] ---
* https://www.instagram.com/ideinnovationlab/
* https://www.facebook.com/ideinnovationlab
* http://linkedin.com/company/ideinnovationlab
* https://www.linkedin.com/in/gonzalo-rodino/
* https://www.linkedin.com/in/phearak-maksay-7a073b87/
--- [ MORE ] ---
Enjoyed the show? Take a look at some of the other episodes.
https://go.servicedesignshow.com/spotify
YOUTUBE
Every episode of the Service Design Show is also available as via the official YouTube channel.
https://go.servicedesignshow.com/youtube
INSTAGRAM
Get an exclusive behind the scenes look of the Show.
https://go.servicedesignshow.com/instagram
--- [ FREE COURSE ] ---
HOW TO EXPLAIN SERVICE DESIGN
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course

Oct 15, 2020 • 50min
Getting people to embrace the design approach / Angela Obias-Tuban / Episode #111
Embedding design in an organisation isn't easy. Especially if that organisation is quite traditional, heavily regulated and not very open to change.
But the guest in this episode still found a way to do that. The secret to success?
Take people by the hand and gently guide them through the process in small steps.
This might sound obvious but we tend to forget that the things that come natural to us feel very distant to others.
But giving too much guidance means that people won't take ownership of the process. Give too little guidance and you'll lose people along the way.
In this episode we're going to explore how you can find that perfect balance.
After listening you will be better equipped to facilitate the transition to a more designerly way of working.
Even when your organisation is traditional, heavily regulated or not open to change.
--- [ GUIDE ] -—
00:00 Welcome to episode 111
02:10 Who is Angela
03:00 60 second rapid fire
05:40 The need for better services
12:25 This is holding us back
19:10 Helping people cross the chasm
32:10 Give guidance
37:40 Training your design muscle
45:00 Biggest advice
48:00 Get in touch with Angela
49:30 Final thoughts
--- [ LINKS ] ---
* https://www.linkedin.com/in/angelaobias/
* https://www.twitter.com/yellowicepick
* https://www.facebook.com/uxresearchfilipina/
--- [ MORE ] ---
Enjoyed the show? Take a look at some of the other episodes.
https://go.servicedesignshow.com/spotify
YOUTUBE
Every episode of the Service Design Show is also available as via the official YouTube channel.
https://go.servicedesignshow.com/youtube
INSTAGRAM
Get an exclusive behind the scenes look of the Show.
https://go.servicedesignshow.com/instagram
--- [ FREE COURSE ] ---
HOW TO EXPLAIN SERVICE DESIGN
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course

Oct 1, 2020 • 53min
The organisation is just another design problem / Peter Merholz / Episode #110
Peter Merholz, an organizational design consultant and author of 'Org Design for Design Orgs', shares his insights on how organizational design is essential for service designers. He discusses the shift from product-based value creation to service-oriented strategies and how this impacts design leadership. Peter emphasizes the need for designers to drive organizational change and highlights the evolving role of design in enhancing customer experiences. Plus, listeners can participate in a contest to win a signed copy of his book!

Sep 24, 2020 • 37min
Finding success as an in-house service designer
The challenges in-house service designers face are quite unique.
In this episode you'll hear the stories from Karri, Jacquelyn and Rachel. All of them work in-house and are championing this field within their organisations.
What also connects Karri, Jacquelyn and Rachel is that the participated in the campfire sessions that took place in the summer of 2020.
The campfire is a safe place where in-house service designers can listen, share and connect with fellow practitioners.
Next to talking about the challenges they face Karri, Jacquelyn and Rachel will also give you some practical advice on how to be more successful as an in-house service designer.
I feel that you'll learn a lot from the stories in this episode. Even if you're not working in-house (yet).
If you're inspired by this episode inspires and think about joining the next campfire group head over to...
https://servicedesignshow.com/campfire

Sep 17, 2020 • 47min
Redesigning the design team / Lauren Serota / Episode #109
What is ultimate goal of service design? One could say that it's about making a positive impact on people, business and the planet.
If this is the case then you'll need to make sure that the solutions you design actually get into the world.
Design isn't just a research practice. It's a practice where creation and delivery is equally important.
But often the challenges you face as a service designer are too big to be solved through design alone. You need a team!
So what kind of team exactly is the most effective one at succesfully "shipping" services?
Well, that's what this episode of the Show is about where I'm joined by Lauren Serota.
In her last role as the head of service design at a major bank in Myanmar Lauren worked on developing and delivering microfinances services.
We talk about Laurens experience forming a team that was able to succesfully pull this off and the lessons she took away from that.
I feel that if you're facing challenges which are too big to be solved through design alone...
You'll definitely find the stories Lauren helpful!
--- [ GUIDE ] -—
00:00 Welcome to episode 109
02:20 Who is Lauren
03:00 60 second rapid fire
05:50 How your choices influence the world
07:25 Designing the breakdown points
09:20 The risks for design
13:00 Dealing with the God complex
14:40 The role of customer experience
18:30 Designing banking for the majority
21:35 Involving the organisation
25:00 The most convicing argument
26:15 Overcoming the biggest hurdle
28:50 Running organisations on spreadsheets
29:50 Creating artifacts that inspire change
33:20 What made it work
36:20 Clarity around the objective
37:50 What value are you adding
38:50 Evaluating success
41:10 Who are the best designers
43:20 The moral of the story
45:00 Recommended resources
45:45 Get in touch with Lauren
46:15 Final thoughts
--- [ LINKS ] ---
* twitter.com/serota
* linkedin.com/in/serota/
* goodreads.com/book/show/39863330-broken-stars
* www.instagram.com/serota/
--- [ MORE ] ---
Enjoyed the show? Take a look at some of the other episodes.
https://go.servicedesignshow.com/spotify
--- [ YOUTUBE ] ---
Every episode of the Service Design Show (and more) is also available as via the official YouTube channel.
https://go.servicedesignshow.com/youtube
--- [ FREE COURSE ] ---
HOW TO EXPLAIN SERVICE DESIGN
Learn how to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course

Sep 3, 2020 • 47min
What makes service design work / Ben Reason / Episode #108
Your work as a service designer is not just about successfully finishing a single project. The goal is to contribute to long lasting change and influence the way of thinking within organisations.
Ben Reason makes the argument in this episode that "service design makes things more humane". If this is the case it's far too important to be driven you all the time.
So there is a lot at stake to change organisations through your work. Otherwise an organisation will quickly revert to their old ways of working once you're going.
But as you've probably experienced, creating long lasting change is not an easy task by any means.
On your journey you have to deal with a lot of organisational legacy which is fighting against this new approach called service design.
What this means is that as a modern service designer you need to be playing chess on 3 boards at the same time!
Just focussing on successfully delivering a project isn't enough anymore.
In this episode you're going to learn from Ben Reason what these 3 chess boards of service design are.
--- [ GUIDE ] -—
00:00 Welcome to episode 108
02:35 Who is Ben Reason
02:55 60 second rapid fire
05:15 How do you bring service design into organisations
09:05 Making things more humane
10:30 Tackling scary challenges
11:55 What is keeping us back
14:15 A rollercoaster ride
19:50 The real challenge in service design
22:25 The legacy of design
25:25 When things don't work out
27:55 Know what you're getting into
29:40 You need a mix of 3 things
32:40 Training clients on the job
36:20 Changes in service design
40:20 What if enterprise software was more like service design
41:10 The qualities of service design
42:10 Sustainability and service design
44:40 Get in touch with Ben
45:55 Final thoughts
--- [ LINKS ] ---
* https://www.linkedin.com/in/breasy/
* https://twitter.com/breasy
* https://www.liveworkstudio.com/
* https://www.liveworkstudio.com/articles/designing-in-the-anthropocene/
* Braiding Sweetgrass (book) - https://amzn.to/3jzX1vm
--- [ MORE ] ---
Enjoyed the show? Take a look at some of the other episodes.
https://go.servicedesignshow.com/spotify
YOUTUBE
Every episode of the Service Design Show is also available as via the official YouTube channel.
https://go.servicedesignshow.com/youtube
INSTAGRAM
Get an exclusive behind the scenes look of the Show.
https://go.servicedesignshow.com/instagram
--- [ FREE COURSE ] ---
HOW TO EXPLAIN SERVICE DESIGN
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course