

Service Design Show
Service Design Show
Go beyond the basics of service design and learn what it truly takes to deliver services that make a positive impact on people, business and planet.
Episodes
Mentioned books

Apr 1, 2021 • 47min
The reason why designers fail in organisations / Tricia Wang / Episode #123
How can I as a service designer, be of more value to my organisation?
That's the question we're exploring in this weeks episode of the Show. And the answers we find will surprise you!
So yeah, of course you want to work on challenges that matter. You want to make a difference.
But all too often designers are still not heard within enterprise environments. And you know what that means.
When this keeps going on too long you will eventually becoming irrelevant. And fail to achieve your mission.
Tricia Wang, our guest this week, has an interesting take on why this is happening...
Designers have the tendency to get in their own way. What does this mean?
It means that we've adopted anti-patterns that actually prevent us from achieving success on the level we desire.
According to Tricia we need to uncenter ourselves and transition from being a guru to being a guide.
If this sounds abstract don't worry.
Tricia provides some very practical things you can do in your day-to-day work to make this happen.
Things like sharing unfinished work, ditching the HWM and much more.
So when you feel like you could be making a bigger impact on your organisation, but aren't sure how to do that.
This episode might just hold the clue you're looking for.
I love how Tricia challenges some of the assumptions and habits that we've developed in the design community.
It might be confrontational at first but it's a conversation that we need to have sooner than later.
Enjoy the episode and keep making a positive impact :)
--- [ GUIDE ] -—
00:00 Welcome to episode 123
03:00 Who is Tricia
05:45 60 second rapid fire
09:00 Elevating design
12:00 What I failed to do
17:30 Communication is the problem
20:30 From guru to guide
24:45 Get rid of the how might we
33:00 HMW alternatives
38:00 Uncenter yourself
41:00 The business to human question
43:45 Final thoughts
--- [ LINKS ] ---
* triciawang.com
* linkedin.com/in/triciawang/
* twitter.com/triciawang
* projectinkblot.com/
* onepageonehour.com/
* Ain't Gonna Let Nobody Turn Me Around (book) - https://amzn.to/3sDjoVP
* The human insights missing from big data | TED Talk - https://www.youtube.com/watch?v=pk35J2u8KqY
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.
https://servicedesignshow.com/free-course

Mar 18, 2021 • 55min
How to apply game dynamics in service design / Andy Morales / Episode #122
Now be honest with me... What is the first thing you think about when you hear game design?
Badges, points, rewards? Gamification? Minecraft?
Well, in this weeks episode you're going to hear a completely different story.
Together with Andy Morales I explore how game dynamics can be used in the word of service design.
It's quite amazing that this topic hasn't been covered on the Show before as there are so many parallels between games and service, really!
Andy gives some great examples of how game design can for instance be used to prototype interactions on a small scale before going large. But there's much much more.
Yes, as service designers we borrow a lot of tools and methods from other disciples.
And after this conversation with Andy I'm 100% convinced that game design should be part of our vocabulary as well.
I highly recommend this episode if you're interested in designing better -and more playful- services!
--- [ GUIDE ] -—
00:00 Welcome to episode 122
04:45 Who is Andy
05:35 60 second rapid fire
08:00 The journey into game design
12:30 Role of game design in society
17:30 What is the potential of bringing more game design into service design
20:30 An application of game design in a service context
27:00 Open gameplay in services
36:00 Gaining mastery through satisfying loops
43:00 Play is good for business
47:00 Your first step into game design
49:00 The big lessons
52:00 Final thoughts
53:45 Get in touch with Andy
--- [ LINKS ] ---
- http://andreamoralescoto.com
- https://twitter.com/mentapurpura
- https://www.linkedin.com/in/andreasmorales/
- https://www.latinxswhodesign.com/people/andrea-andy-morales-coto
- https://www.latinasintech.org/spotlight-andy-morales-coto-from-mongodb/
- https://www.projecthorseshoe.com/
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.
https://servicedesignshow.com/free-course

Mar 4, 2021 • 1h
How design can lead the conversation / Jim Kalbach / Episode #121
"I didn't sign up to be making wallpaper." That's a quote I can strongly relate to from this conversation with Jim Kalbach.
As service designers we want to make a tangible impact on the world around us.
For that you need to make sure that your work gets "shipped". If you fail to do that you're often just making wallpaper as Jim said.
And the stakes are high because if you fail to ship you run the risk that your contributions will be seen as insignificant or irrelevant.
So an important part of doing good service design is following up and making sure your work is actionable for other people. Now how can you do that?
What Jim had found is that we are in a very good spot to facilitating meaningful conversations. Often these conversations are the way do drive initiatives forward.
After watching this episode you'll walk away with a better understanding of how you can make great design happen.
I really enjoyed the chat with Jim. It's filled with practical tips and with entertaining one-liners as you'll hear :)
--- [ GUIDE ] -—
00:00 Welcome to episode 121
04:30 Who is Jim
06:00 60 second rapid fire
07:30 Getting design delivered
11:15 Design in a bigger context
14:15 How did we get here
18:45 AHA moments!
24:00 What makes workshops work
29:45 Do pilots
33:15 What are we missing
37:45 Understanding organisational design
40:30 Stop doing this
45:30 The figure 8 is everywhere
47:30 What does success look like
50:30 Naivety about go to market
56:15 Final thoughts
--- [ LINKS ] ---
* https://www.linkedin.com/in/kalbach/
* https://www.jtbdtoolkit.com/
* https://experiencinginformation.com/about/
* https://rosenfeldmedia.com/books/jobs-to-be-done-book/
* The Statue in the Stone (book) - https://amzn.to/3bX4Zwi
* Rise of the Deo (book) - https://amzn.to/382QVQL
* Presumptive Design (book) - https://amzn.to/3sMWFGx
--- [ SELLING SERVICE DESIGN ] ---
Learn how to win the hearts and minds of clients, managers & CEOs, without wearing a suit.
https://servicedesignshow.com/selling

Feb 18, 2021 • 47min
The secret power of empathy at work / Emma Jefferies / Episode #120
Have you heard about Workplace Empathy? It’s a powerful movement championed by dr. Emma Jefferies.
The idea is that too often we leave ourselves at the (remote) door when we put our professional hats on.
This is a recipe for a lot of nasty things like work related stress and burnouts.
The antidote to this might be closer than you think.
What would happen when you employ the same levels of empathy towards the people you work with as you do towards the end-users in your projects?
According to Emma this increases productivity, engagement and overall well-being.
But there’s a challenge…
Showing empathy means that you need to slow down and listen. Truly listen to the people around you.
When you work in an environment where everything is driven by deadlines slowing down requires a lot of courage.
In this conversation Emma shares some inspiring stories of how Workplace Empathy has transformed teams and what potential it holds for you.
After this episode you’ll know how to take the first steps to get this movement started within your organisations. Even there currently seems little time or acceptance for it!
--- [ GUIDE ] ---
00:00 Welcome to episode 120
03:00 Who is Emma
04:00 60 second rapid fire
05:35 It started in Brazil
08:50 Impacting well-being
10:45 Humanizing organisations
14:00 Getting rid of Us and Them
20:45 Finding the space to listen
27:30 The limits of empathy
34:00 The influence of environment
36:00 Which skills matter
41:30 What's next
44:00 Episode summary
44:45 Get in touch with Emma
45:30 Final thoughts
--- [ LINKS ] ---
* https://www.linkedin.com/in/emmajefferies/
* http://dremmajefferies.com/
* Design Transitions (book) - https://amzn.to/2N33Rz7
* Black Fatigue (book) - https://amzn.to/2NL1iSj
* IBM 3.0 - https://www.ibm.com/blogs/services/2020/09/16/make-human-experience-your-organizational-compass/
* Nonviolent Communication Language (book) - https://amzn.to/3dVgA1B
* Compassion based living - https://www.mindfulnessassociation.net/weekly-challenge/compassion-based-living-course/
* https://gestaltcentre.org.uk/course/group-facilitation-programme/
* Servant leadership course - https://www.greenleaf.org/academy/
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.
https://servicedesignshow.com/free-course

Feb 11, 2021 • 51min
8 tips on how to be more successful as an in-house service designer
Does your life get easier when you're embedded within an organisation as a service designer?
Or do you run into the same challenges as the rest of us?
In this special episode of the Show you'll get a unique "behind the scenes" look from 8 in-house service designers who participated in the recent Campfire.
Next to this you'll also get some very practical tips on how you can be more successful when working in-house.
I think that you'll find these tips helpful even if you're currently not embedded inside an organisation.
The doors for the next Campfire have just opened. You can find detail on how to apply on the page below.
👉 https://www.servicedesignshow.com/campfire/
There's space for only 8 participants so if you’re interested don’t wait too long with submitting your application.

Feb 4, 2021 • 57min
How to grow your influence on business decisions as a designer / Ryan Rumsey / Episode #119
Expectations of design. Everyone has them. What it is. How it works. The value it can create.
Often these expectations are implicit. This is especially challenging when you’re working with business people who don’t necessarily think like a designer.
Of course you believe in the power of design and want to live up it’s promise.
So it can get really frustrating when you feel you’re not able to live up to these expectations.
You might even start to think that something is wrong with you.
The good news is that most likely that’s not the case.
Usually the problem is a lack of common language and understanding.
In this episode with Ryan Rumsey you’re going to learn how you can close this classic gap between business and design.
Metaphorically speaking you need to become a true local in the village of business. Without losing your design soul of course.
As you’ll hear in this episode the pay off is high. Get this right and you’ll have a much greater influence on how important decision are made.
Allowing you to change organisations for the better.
To be honest I really think this is a conversation we need to have more in the design community.
--- [ GUIDE ] -—
00:00 Welcome to episode 119
02:45 Who is Ryan
04:10 60 second rapid fire
07:15 How did we get here?
16:15 Where do I start?
20:15 Different expectations
24:00 What can I gain?
29:30 Building partnerships
37:15 Business value of design
47:15 Valuable resources
49:30 There is a lot at stake
54:15 Final conclusion
--- [ LINKS ] ---
* https://www.linkedin.com/in/ryanrumsey/
* https://www.ryanrumsey.com/about
* https://www.secondwavedive.com/book
* https://www.ryanrumsey.com/words/the-good-partner-canvas
* Small Is Beautiful: Economics as if People Mattered - https://amzn.to/3crYHXA
* HBR'S 10 Must Reads: The Essentials - https://store.hbr.org/product/hbr-s-10-must-reads-the-essentials/13292
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.
https://servicedesignshow.com/free-course

Jan 21, 2021 • 50min
Pioneering Service Design in traditional organisations / Iran Narges / Episode #118
A big part of your job as a service designer is to make services easier. Easier to find. Easier to navigate. Easier to use.
Why? Because this not only makes the life of your customer easier but also yours.
As you know creating services that offer a coherent experience across the board comes with some implications.
In order to accomplish this organisations have to work across silos and have adopt a long term perspective.
Now imagine that you're just a small service design team in a large traditional organisation.
How do you make this happen? How do you even make any meaningful progress?
Well that's the theme for this week's episode with Iran Narges. Iran is the service design lead at the city of San Francisco.
We talk about how to be successful as a service designer in challenging conditions, including covid.
I think you'll be surprised which things make the biggest difference according to Iran.
So if find yourself in a siloed organisation that's primarily focussed on short term results I'm sure you'll get some useful insights out of this episode.
My goal with the Show is to help you be more impactful by understand what's underneath the surface of service design.
And I think this episode is a great example of that.
If you're read all the way to here make sure to leave a comment with the hashtag #commitment
--- [ GUIDE ] -—
00:00 Welcome to episode 118
03:00 Who is Iran
07:00 Question rapid fire
09:30 Why Service Design in local government
14:30 Bridging the silos
18:30 How do you make progress
26:15 What are the learnings
31:45 Service design in a pandemic
37:15 Which value do you bring
39:30 Reinforcing the fundamentals
43:30 The vision
46:45 Get in touch with Iran
49:00 Final thoughts
--- [ LINKS ] ---
* https://www.linkedin.com/in/iran-narges/
* https://digitalservices.sfgov.org/
* https://medium.com/san-francisco-digital-services
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course

Jan 7, 2021 • 54min
7 powerful metaphors that explain service design / Robert Bau / Episode #117
How can you explain service design in a way that it actually clicks for other people?
I know some people have give up on this but I don't think that's a smart strategy. Here's why.
The multidisciplinary nature of service design requires you to collaborate with other people. You're not going to design a service on your own...
So being able to get the message across about what you do and the value you bring is crucial.
You might be wondering what is it that makes explaining service design so challenging? Well, combine two intangible concepts that not a lot of people really understand and you end up with service design.
But there's hope!
One very effective way to help people understand service design is by tapping into something the other person is already familiar with.
How? By using a metaphor.
In the past I've explained service design by comparing it things like a jazz band, organisational fitness and the operating system of your computer.
There's an endless number of metaphors you can use to get the message across.
I've teamed up with Robert Bau to inspire you with a few powerful metaphors that we really like.
So if you want to get more people excited about what you do as a service designer, this episode is just what you need!
--- [ GUIDE ] -—
00:00 Welcome to episode 117
01:10 Who is Robert
03:00 Why metaphors?
06:15 The Jazz Performance
09:15 The Mountain Guide
18:30 The Soccer Team
23:15 Theatre
37:00 Organisational Fitness
41:45 Being Stuck in the Middle
46:45 The Chef Cook
52:30 What's your favorit
53:30 Final thoughts
--- [ LINKS ] ---
* Episode 99: https://www.youtube.com/watch?v=D5WNSWdocS4
* https://www.bauinnovationlab.com/blog/bringing-down-the-house-1
* https://www.bauinnovationlab.com/blog/the-mountain-guide-1
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course

Dec 24, 2020 • 52min
Exploring design systems for services / Dan Mall / Episode #116
Have you heard about design systems? It's a catchy concept that's been getting quite some attention lately from our friends at the digital UX community. And I think we as a service design community can get a lot of value out of it as well!
Here's my simple understanding of a design system...
The main idea is that a design system provides you with a standardised set of components and patterns. This standardised set allows you to deliver results more efficiently and with more consistency.
In an online environment a component might be a button and a pattern might be the steps in the ordering process.
Now I hear you thinking... I don't work with buttons and checkout flows. So how can I as a service designer benefit from a design system?
That exactly the question I had as well!
Fortunately, good friend of the Show and design systems ninja, Dan Mall was willing to come on and lay it all out for us.
--- [ GUIDE ] -—
00:00 Welcome to episode 116
02:05 Who is Dan
03:45 Getting started with design systems
07:30 The use case for design systems
11:00 Where does a design system live
14:30 Design systems for services
18:30 Where to start
26:30 Patterns and components
31:15 Finding the right balance
33:45 Design sytems are culture
36:30 Systems as word
39:00 Who's job is it
41:30 Reasons why design systems don't get adopted
44:30 How to sell a design system
47:00 It's an ongoing journey
49:00 Recommended resources
50:50 Final thoughts
--- [ LINKS ] ---
* https://www.linkedin.com/in/danmall/
* https://superfriendlydesign.systems/
* https://superfriendlydesign.systems/classes/make-design-systems-people-want-to-use/
* https://bigmedium.com/ideas/boring-design-systems.html
* https://shop.smashingmagazine.com/products/design-systems-by-alla-kholmatova
* https://abookapart.com/products/expressive-design-systems
* Thinking in Systems: A Primer - https://amzn.to/2WITxgx
--- [ ENJOYED THE SHOW ] ---
Take a look at some of the other episodes.
https://go.servicedesignshow.com/spotify
--- [ YOUTUBE ] ---
Every episode of the Service Design Show is also available as via the official YouTube channel.
https://go.servicedesignshow.com/youtube
--- [ FREE COURSE ] ---
HOW TO EXPLAIN SERVICE DESIGN
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course

Dec 17, 2020 • 36min
Service Design Salary Report 2021
How much does a service designer earn? That's what you can find out in the first global service design salary report.
The report contains salary data from over 1000 participants across 53 countries.
In this podcast exclusive episode you'll hear Linn Vizard and Marc Fonteijn talk about how and why the report came to be.
You'll learn about some of the most interesting findings and patterns that emerged from the data.
And of course how you can use the report to find the answers to the questions that are most relevant to you!
--- [ LINKS ] ---
https://www.servicedesignjobs.com/salary-report/
--- [ ENJOYED THE SHOW ] ---
Take a look at some of the other episodes.
https://go.servicedesignshow.com/spotify
--- [ YOUTUBE ] ---
Every episode of the Service Design Show is also available as via the official YouTube channel.
https://go.servicedesignshow.com/youtube
--- [ FREE COURSE ] ---
HOW TO EXPLAIN SERVICE DESIGN
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!
https://servicedesignshow.com/free-course