Service Design Show

When it comes to putting a price tag on service design many people struggle. It can be hard to articulate the value that you create through your work. Therefor many service designers just avoid the topic in general. What if you would treat the pricing of service design as a design challenge in itself where the goal is to come up with a solution where all parties benefit? The conversation about value, price and money becomes much less uncomfortable! In this episode. Dan Mall explains how you can do that through an approached called value based pricing. The things you're going to learn in this episode will not only help you to charge more for your work while at the same time delivering more value for your clients. --- [ GUIDE ] -— 00:00 Welcome to episode 107 01:40 Who is Dan 03:20 60 second rapid fire 05:40 Why talking about value matters 08:30 Feeling valued 09:30 The stigma around business 11:00 Object value pricing 13:15 The basis of value pricing 15:00 Creating alignment around a goal 18:10 What is important to you 19:10 The dangerous separation between business and design 21:00 Challenger sales 24:10 Setting a benchmark 27:00 Prototyping with numbers 29:45 Giving guarantees 31:40 Pricing experiments 35:20 When do you start charging 38:00 Do this in every sales conversation 40:45 Look for win-wins 42:30 Recommended resources 43:30 Get in touch with Dan 43:55 Final thoughts --- [ LINKS ] --- * http://danmall.me/ * https://twitter.com/danmall * https://www.linkedin.com/in/danmall/ * https://superfriendlydesign.systems/ * https://www.relay.fm/presentable/59 * https://jonathanstark.com/ --- [ BOOKS ] --- * https://abookapart.com/products/pricing-design * https://www.winwithoutpitching.com/pricing-creativity/ * Implementing Value Pricing - https://amzn.to/3amGurq * The Challenger Sale - https://amzn.to/2Dy35W4 * Shark Tales - https://amzn.to/2XRkLmd --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

As a customer you've probably already experienced that most services don't fail because of bad intentions. Often services fail because they run on top of systems that don't support a different outcome. The classics "The computer says..." statement is just one of the many example. This isn't just a major frustration for us as ordinary customers but also for us as professionals trying to make things better. Let me ask you a question: How often have you been in a project where you had the mandate and budget to address these deeper systemic issues To my experience this almost never happens. So we keep working on projects with a limited scope that only have a chance of delivering a temporary fix at best. If you really want to address the bigger challenges in our organisations (and society) you have to shift your thinking from programs and projects to a more systemic mindset. You need to work on changing the underlaying and supporting structures. Which is by no means is an easy thing to do. Someone who has been pioneering this field for the last decade is Penny Hagen. In this weeks episode Penny shares the lessons she learned around: How to budget for systemic change? How to measure progress? And how to keep people motivated when they don't see tangible change right away? I feel that this episode is especially valuable if your work currently has narrow scope and you feel like you're not getting the opportunity to address the root causes of challenges. After listening the conversation with Penny you'll definitely have some ideas about how you can start making impact on a more fundamental level through your work. --- [ GUIDE ] -— 00:00 Welcome to episode 106 02:45 Who is Penny 04:20 60 second question round 06:40 Adopting a more systemic and holistic view 12:50 Are we brave enough? 14:20 What we track is what we value 17:30 Helping people to see the value of our work 26:00 Showing results on different levels 30:45 We have to look inward for solutions 38:10 Don't keep it open 43:05 Did you make change 44:20 Nothing is out of scope 47:50 Scaling isn't about the what 50:20 Ways of working for complex challenges 52:50 Get in touch with Penny 53:35 Final thoughts --- [ LINKS ] --- * http://twitter.com/pennyhagen * https://twitter.com/codesignlab_akl * https://www.linkedin.com/in/pennyhagen/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

Taking risks is an inherit part of design. Trying things you haven't done before. Doing experiments. Exploring uncharted territory. It's exactly these things that give us fulfilment and that we're frankly just very good at. But doing this type of work has its price. And that price can be high. When you're in the business of putting new things into the world you never know what the response will be. The response might be praise but it also might be total rejection. We just don't know until it's out in the open. And here lies a major problem... Many designers tend to identify themselves with the things they design. Which means that they take any type of response as an judgement about them rather than about the thing that you've put into the world. This causes completely unnecessary stress, anxiety and mental suffering. And ultimately prevents you from giving everything you've got to the world. Is there a solution? Yes, there is. You have to find a way to be critical about your work while being compassionate for yourself at the same time. In this episode Natalia Agudelo shares how she is trying break free from the struggles of identifying herself with her work. The good news is that there are practical things you can do to adopt this mindset. It's a skill you can practice. If you want to be a happier designer and deliver better work Natalia's story might provide you with some valuable insights on how to get there. --- [ GUIDE ] --- 00:00 Welcome to episode 105 01:40 Who is Natalia 05:00 Taking things as they are 06:40 Unnecessary stress 10:00 Addressing the lack of awareness 13:00 Be critical and compassionate 16:40 Separate yourself from the design process 19:15 Think about how you think 23:00 Develop your internal voice 25:00 The grass is greener where you water it 28:40 How can I open up 34:00 Practice kindness 36:00 Be more present 36:45 Recommended resources 38:25 Get in touch with Natalia 38:45 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/nataliaagudelo/ * https://www.goodreads.com/book/show/8695.The_Restaurant_at_the_End_of_the_Universe --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

In order to make real impact on customers and business you need to have influence on the strategy of an organisation. The truth is that strategy isn't necessarily associated with the practice of design. So once you do start working on strategy it's very easy to get sucked into the traditional corporate culture and mindset. You'll tend drift away from the core values of design. An important part of your job already is figuring out what the right thing is to do. So not getting involved with strategy isn't an option. Unless of course you're okay with letting others do the thinking and just focus on execution. So how do you fully embrace strategic thinking without losing the thing that makes design so valuable? In this episode Leon Hovanesian shares the lessons he learned on his journey. You'll learn what it means to form and express a new identity. How to create bridges between disciplines. And why actions speak so much louder than words. This is a great episode if you want to have more influence on business as a designer while staying true to our field. --- [ GUIDE ] --- 00:00 Welcome to episode 103 01:54 The interview 03:00 Who is Leon? 04:36 The balance between strategy and design 08:26 Ignoring strategy isn't an option 12:50 Jumping from design to strategy 14:30 Make it tangible and real 20:20 How do you get out 28:55 Show me what you do 33:40 Keep it simple 36:30 When will business become design 40:05 Get in touch 41:20 Closing words --- [ LINKS ] --- * https://www.linkedin.com/in/leon-design-innovation/ * https://doblin.com/ * https://medium.com/chicago-business-designers * Book: Good Strategy Bad Strategy - https://amzn.to/2Cz5uPh --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

There's no doubt that your service design skills are needed more than ever these days. Many pressing (social) challenges have emerged over the last months. Challenges that just scream for a design approach. The big question though is what's the most effective application of design in this context? Rushing in with our tools and methods isn't the best way to contribute to sustainable solutions. In this episode Linda Pulik shares here experience with designing solutions for the social sector. One of the key success factors seems to be that you have to find the perfect balance between being a design leader and a design facilitator. How to find that balance is center to the conversation in this episode. In this episode you'll also learn what rise and fall of #DesignThinking means for the design community. There are many signs that design thinking has become a victim of it's own succes. So the question becomes what's next? We as a design community need to look in the mirror and rethink the value we're delivering. --- [ GUIDE ] --- 01:45 Who is Linda? 03:00 The first encounter with Service Design. 05:00 What if people who could make an impact in this epidemic would listen to real experts? 14:30 How far should designers insert themselves into the social sector? 23:30 How much design thinking is too much? 31:30 Big question: what has been the most unexpected application of your design expertise? --- [ LINKS ] --- * https://www.linkedin.com/in/lindapulik/ * https://www.creativereactionlab.com/webinar-series * https://www.talenthouse.com/i/united-nations-global-call-out-to-creatives-help-stop-the-spread-of-covid-19 --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

Tristan Schultz discusses how systemic thinking enhances design by opening new solution pathways. Topics include indigenous knowledge, challenges of universal design, and the significance of diverse worldviews in service design.

What do you learn from talking to 99 service design leaders over a course of 4 years? Find out in this 100th episode of the Show! I invited you, the Service Design Show community to send in your questions. And you did. From all over the world! So in this episode I’ll be answering your questions about service design, about the Show and even some questions about me. You’ll also learn about the change that’s going to happen on the Show in the coming weeks. Because after 4 years it’s also time for the Show to go through an iteration. Finally I’d love to know what the biggest challenge is that you face which is holding you back right now as a service designers? Leave a comment or send me a message on LinkedIn! Remember. Every. Share. Counts. :) --- [ GUIDE ] --- * 01:20 - How has service designed transformed your life personally? * 02:52 - What to expect from the Show in the near future? * 05:11 - What problems do NOT suit service design as an approach to solve them? * 07:00 - What are the not yets of service design? * 08:05 - Can service design projects be done entirely online? * 12:27 - What is the biggest change regarding service design you have seen in de last 4 years? * 14:35 - How can users become better service consumers? * 16:18 - Did you have a revelation, that was so radical, that you could never go 'back to the previous state of mind'? * 18:17 - What have you learnt from chatting with service designers from all around the world? * 20:29 - What is the thing we don’t know about you? * 23:16 - Regarding service design and CX, who's the father and who's the son? * 24:46 - Was it worth it? * 27:07 - What challenges are you facing that we can help you with? --- [ LINKS ] --- * https://www.linkedin.com/in/marcfonteijn/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

How can you successfully drive, facilitate and guide change as a service designer? It helps when you're aware of the type of change process you're involved in. Your classic top down change process requires a significantly different approach than a bottom up crowd driven movement. In this episode Robert Bau talks about the 4 main change processes in an organisation and how service designers relate to them. Over the years Robert has identified 7 key roles a service designer can play. When you map these roles onto the different changes process a clear picture emerges that helps you to understand on which activities and skills you need to focus. The last topic in this episode is employee experience. And specifically how employee experience is the new frontier for service design. More and more organisations start to see that in order to deliver a great customer experience they also need to provide a great employee experience. Robert explains how you as a service designer can help to shape these employee experiences. This is an extended episode as we wanted to go in-depth so I hope you can appreciate it :) Know someone who might be interested in what we've discussed? Share this episode with them! That way you'll help to grow the Service Design Show community and help me to invite more inspiring guests like Robert. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 06:30 - The first encounter with Service Design. 08:10 - Who is the service designer? 16:05 - What if service designers got involved in changes processes? 33:40 - Why employee experience? 47:10 - Big question: What is the role of service design in change? --- [ LINKS ] --- * https://www.linkedin.com/in/robertbau/ * Toucpoint Magazine: Service Design and Change Management https://www.service-design-network.org/touchpoint/vol-11-no-3-service-design-and-change-management --- [ PRESENTATION ] --- You can download the slides Robert refers to in this episode using the link below. * https://go.servicedesignshow.com/e99_slides --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

The dominant form of design privileges certain, often western oriented norms and values. This has big ethical implications and a direct impact on the people we are designing for. In this episode Yoko Akama shares her thoughts about how we can embrace diversity and make service design a more inclusive practice. It's a healthy and important conversation we need to have as a community. The topic of ethics within (service) design falls into a larger discussion about the future of our field. Yoko poses the question how we can rise above our individual interests and shape the future of our practice as a collective. At the end of the episode you'll learn more about the ServDes 2020 conference. Yoko is the co-chair for that event and she explains how you can become part of it. If you know someone who might be interested in what we've discussed please share this episode with them. That way you'll help to grow the service design show community and help me to invite more inspiring guests like Majid. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 03:40 - The first encounter with Service Design. 05:25 - Why ethics? 16:00 - How can design accommodate diversity? 26:20 - What if we would shape service design as a collective? 37:30 - ServDes2020.org: Tensions, Paradoxes + Plurality --- [ LINKS ] --- * https://www.linkedin.com/in/yoko-akama-a554612/ * https://www.servdes2020.org/ * http://servicedesign.net.au/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course

What is a service? No really, what is it? As you might imagine it's quite an instrumental question a service designer. But as it turns out, surprising little knowledge about services is embedded in our practice. So in this episode Majid Iqbal talks about service design from the service rather than from the design perspective. We often feel that service design is a strategic practice. Majid has a different take on that. So we talk about how strategy translates into services. And how designers can become strategists. One of the big challenges in our field is to get people in a project aligned around a desired outcome. The holistic nature of services requires that. Majid shares a methodology called the strategic narrative that helps to do this. Finally at the end of the episode there's a book give contest where you can win a signed copy of Majids book. Check the detail below. If you know someone who might be interested in what we've discussed please share this episode with them. That way you'll help to grow the service design show community and help me to invite more inspiring guests like Majid. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 05:15 - The first encounter with Service Design. 08:40 - What if designers were strategist? 16:25 - How can we bring everybody on the same page? 24:15 - How does strategy translate into services? 35:15 - Big question: How could we make a fundamental leap? 37:15 - Book giveaway! --- [ GIVEAWAY ] --- We're giving away a signed copy of Majids books! To participate in the contest head over to this episode on YouTube and leave a comment there where you have to name 3 movie references that are in the book. So you have to find someone who has a copy of the book first ;) The contest closes on April 16th 2020 11:59pm (CEST) so make sure you submit your entry on time. If you're the lucky winner please make sure to respond to our message within 24 hours. If you fail to do so we'll pick a different winner. --- [ LINKS ] --- * linkedin.com/in/mxiqbal/ * twitter.com/mxiqbal * https://implementing.design/about/majid-iqbal/ * https://medium.com/@mxiqbal The book * https://www.bispublishers.com/thinking-in-services.html * https://www.amazon.com/Thinking-Services-Encoding-Expressing-Strategy/dp/906369489X/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course