
Service Design Show
Go beyond the basics of service design and learn what it truly takes to deliver services that make a positive impact on people, business and planet.
Latest episodes

Mar 17, 2022 β’ 47min
Exploring service design in unexpected places / Jacob Magnell & David Griffith-Jones / Episode #145
There's a really interesting new podcast on the block. It's called Designing the Robot Revolution.
And the first episode is titled: Why Every Service Designers' Dream Should Be To Work In Manufacturing. Yeah, I know what you're thinking :)
So obviously I had to get these fellow podcasters on the Service Design Show to hear more about their story. In this episode you'll hear Jacob Magnell and David Griffith-Jones share what inspired them to start a podcast about this somewhat surprising angle on service design.
I would say that if you want to stretch your perspective on service design then make sure you tune into this conversation. And who knows maybe it will inspire you to start working in manufacturing after all ;)
It's great how Jacob & David are exploring uncharted territory within our field. Stories like these really help us to build more and stronger bridges.
Enjoy the conversation and keep making a positive impact.
--- [ GUIDE ] -β
00:00 Welcome to episode 145
02:45 Who is Jacob
03:30 Who is David
04:00 60 second rapid fire
08:45 How did the podcast start
13:00 What is it all about
20:00 Service design in a industrial environment
24:30 Favorite topics
29:45 It's about the blind spots
33:00 Learnings from creating a podcast
36:45 The wishlist
38:15 How can we help
41:45 Recommended resources
--- [ LINKS ] ---
Designing the Robot Revolution
Why every service designers dream should be to work in manufacturing
David (LinkedIn)
Jacob (LinkedIn)
The wisdom of listening (book)
Nudge (book)
The power of ten (podcast)
Industrial IoT spotlight (podcast)
Freakonomics Radio (podcast)
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.
https://servicedesignshow.com/free-course

Mar 10, 2022 β’ 1h 7min
How to use influence and get things done faster / Ben McCammon / Circle #09
Okay, here's a sensitive question...
How comfortable are you with strategically influencing stakeholders?
If this question feels a bit creepy stay with me a bit longer. This is really important.
Because what if I told you that knowing how and who to influence is a key success factor for every service design professional?
So it's no surprise that this is a topic that keeps coming up in our Circle community sessions.
In our recent session we did a deep dive into this topic.
We explored which tools and methods people actually use to cultivate influence inside their organizations.
As you'll hear in this podcast episode we really get down to the most practical level, the nitty gritty stuff.
Yes, the things that actually help you do a better job the next day. So click the link below to discover what it's all about.
Discussing influence can quickly feel very heavy and serious. But what I enjoyed about the conversation with Ben was that we were able to have some fun and take the heavy load off it without dumbing it down.
Hope you'll enjoy it as much as I did!
--- [ EPISODE GUIDE ] ---
00:00 Welcome to the Show
03:30 Who is Ben McCammon
06:15 Why would you want to cultivating influence
10:30 What is at stake
17:15 This is your job
21:00 What do we mean with cultivating influence
22:45 The mighty stakeholder map
32:45 Building profiles
45:00 Making it a habit
51:00 Connecting the dots out loud
59:00 Consider saying yes
1:03:00 Don't be shy
--- [ CIRCLE ] ---
Join our community of in-house service design professionals at the Circle.
www.servicedesignshow.com/circle/

Mar 3, 2022 β’ 54min
How to break through the limits of service design / Clara Llamas / Episode #144
Service design isn't enough...
This sentiment has been expressed on the Show many times before. And I agree.
The challenges organizations face these days are too complex to be solved by (service) design alone.
But here's the strange thing.
Although we pride ourselves on bringing a holistic user perspective to the table, this holistic perspective is often missing when it comes to our own field.
We still have many blind spots when it comes to collaborating with other business disciplines. Just think about what your relationship is to HR, IT, operations, marketing, sales, support, strategy, etc.
This lack of alignment and integration with other parts of the business is unnecessarily limiting the good you can do.
In this episode of the Show I talk to Clara Llamas about how we can break free from these limitations... without turning service design into a Frankenstein monster.
I guess the point is that we as a community often carry a very heavy (and unhealthy) responsibility of having to deliver great services, almost by ourselves.
Well, we really need to stop that way of thinking and find better ways to share the workload. If you're interested to learn how, click the link below and find out.
Be prepared. There are some very thought provoking questions in this episode :)
Enjoy and keep making a positive impact!
[ 1. GUIDE πΊ ]
00:00 Welcome to episode 144
03:30 Who is Clara
04:15 60 second rapid fire
06:15 How did it start
08:15 The current boundaries
13:00 Where can we grow
15:00 How did we get here
19:15 The perspective shift
22:00 The opportunities
26:45 Where are we in the chain
30:00 Organizing the house
34:30 What's missing
39:30 Taking the first step
42:30 What does this mean
47:00 Silent design
49:00 Final thoughts
[ 2. LINKS π ]
- https://www.linkedin.com/in/clarallamas/
- Capitalism without Capital (book) - https://amzn.to/3C5B1mH
[ 3. NEXT STEP πͺ ]
Looking for more? We've got you covered.
Click the link below to join the Service Design Show community.
https://servicedesignshow.com/subscribe/
You'll get access to inspiring stories and practical advice that helps to level up your service design career!

Feb 17, 2022 β’ 54min
Creating the conditions where design can make a positive contribution / Jamin Hegeman / Ep. 143
What does it take... How do you enable a design team to deliver their best work?
As the VP of Design at Capital One, Jamin Hegeman is thinking about this on a daily basis.
He is tasked with the big responsibility of making sure that his 700+ design colleagues are able to make a positive contribution to the business and its customers.
In this week's episode you'll hear the journey Jamin has been on over the last few years. How he transitioned from being a design practitioner at a respected consultancy to now being a design leader at a major corporate.
We talk about the need for designers to understand how things get done inside an organization. And how Jamin gained a new perspective on what success looks like.
This conversation has some great insights on what it takes for design(ers) to be more impactful. Even if you're currently not a VP ;)
It's a great privilege to be able to pick the brains of people like Jamin. And that they are willingly taking the time out of their busy schedule to share their experiences with us!
Enjoy the conversation and keep making a positive impact!
--- [ GUIDE ] -β
00:00 Welcome to episode 143
03:45 Who is Jamin
05:15 60 second rapid fire
07:00 How to become a VP of Design
11:15 What does success look like?
15:30 Being visible
20:30 Lessons learned
25:30 Good design leadership
29:15 Agency versus in-house perspective
34:15 Operationalizing design
38:30 Sense of accomplishment
43:30 Fighting the right battles
50:00 The impact of scale
51:15 What's next
52:00 Closing thoughts
--- [ LINKS ] ---
* https://www.linkedin.com/in/jaminhegeman/
* Design Justice (book) - https://amzn.to/3sFzWxz
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.
https://servicedesignshow.com/free-course

Feb 10, 2022 β’ 51min
The 6 best practices to overcome cultural barriers and do proper research / Circle #08
On episode 7 of the Service Design Show Adam Lawrence once said this..
"If you can only do one thing in the entire design process, do research."
I don't have to convince you of the importance of proper user research. It's the lifeline of our work.
Unfortunately in a lot of organisations research is still seen as something that just slows everything down. It can be hard to get buy-in and support to actually do proper research.
Recently I sat down with the Circle community to discuss this challenge.
And it quickly became clear that the struggle is real.
Everyone in the community had their own story of how company culture stood in the way of them just doing their work.
When started to look at the solutions and workarounds people had found to get over these cultural barriers, 6 best practices emerged. And in this episode the Show you're going to hear what these best practices are.
What I enjoy about the Circle is that it's a space where people aren't afraid to share the dirty secrets of our work. It's a refreshing alternative to all the polished case studies we otherwise see.
--- [ EPISODE GUIDE ] -β
00:00 Welcome to the Show
03:30 Who is Taylor
04:00 Who is Tim
05:00 What are cultural barriers
06:30 Evaluating services
09:45 Where are we today
12:00 The struggles
14:00 The consequences
18:15 Make it into a habit
21:00 Reframing what research is
21:30 Quantifying qualitative research
23:30 Don't ask for permission
28:15 Create psychological safety
30:45 Getting over egos
36:30 Identify your champions
41:15 Tools & budget
44:00 Closing thoughts
--- [ CIRCLE ] -β
Join our community of in-house service design professionals at the Circle.
https://www.servicedesignshow.com/circle/

Feb 3, 2022 β’ 53min
The opportunity of making planet part of your design brief / Cat Drew / Episode #142
What would you say is one of the most daunting design challenges of our time?
I hope our climate crisis at least crossed your mind.
As Cat Drew argues, we as a service design community play a key role in helping to solve this crisis.
Cat is the Chief Design Officer at the UK Design Council and currently championing the Design for Planet initiative.
In this week's episode of the Show we talk about the opportunities designing with the planet in mind brings to organizations. And how the organizations which keep on ignoring their responsibility will be left behind.
Cat shares a lot of encouraging examples of services where planet was part of the design brief.
But no matter how hard you want to use design to shape a better world... If the client who is hiring you doesn't care, it's going to be a very hard task.
So you need to encourage and inspire your clients to make the planet part of the design brief. It's not easy, but there are some great resources that help you do this and you'll learn about them in this episode.
As a service design community we need to lead by example.
Designing with the plant in mind is not a choice. It's a responsibility.
This conversation with Cat hopefully inspires you to look beyond the current borders of service design!
--- [ GUIDE ] -β
00:00 Welcome to episode 142
02:45 Who is Cat
03:40 60 second rapid fire
05:45 What is the UK Design Council
11:15 What is Design for Planet
14:15 Cats personal journey
17:00 Awarenes within service design
21:45 Encouraging examples
27:30 Roadblocks and challenges
35:30 How to get started
39:30 The business opportunity
42:00 What is missing
44:45 Taking responsibility
46:30 The plan ahead
48:15 Recommended resources
51:00 Final thoughts
--- [ LINKS ] ---
* Design for Planet Film - https://www.youtube.com/watch?v=wEkInJzvv84
* Design for Planet festival - https://www.designforplanet.org/
* Design for Planet fellows - https://www.designcouncil.org.uk/news-opinion/design-council-announces-design-planet-fellows
* Design Council medium blog - https://medium.com/design-council
* Salford Wetland - https://www.youtube.com/watch?v=wC-yjQemBmU
* Systemic Design Framework - https://www.designcouncil.org.uk/resources/guide/download-our-systems-shifting-design-report and animation https://vimeo.com/665550484
* The climate framework https://www.climateframework.com/
* Circular Design hub - https://archive.ellenmacarthurfoundation.org/explore/* Circular-design and Circular Economy Hub - https://ce-hub.org/
* https://leap.eco/
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.
https://servicedesignshow.com/free-course

Jan 20, 2022 β’ 59min
A better way to embed service design / Naomi Stanford / Episode #141
Embedding design into an existing organization often feels like... trying to cram a square peg through a round hole. Right?
In our attempts we often need to bend and shape design in ways that make it lose some of its most important qualities.
Just think about how the holistic nature disappears when design becomes siloed across different departments. Which almost always happens.
β¦ and then people wonder why design isn't delivering on it's promise :-/
I recently had the pleasure to interview Naomi Stanford for the Show. Naomi is an authority in the field of organization design (just published her 8th book).
In the conversation youβre about to hear we discuss the role of legacy and heritage, whether embedding design should be a top down or bottom up approach and whose responsibility is it anyway.
As I found out myself, if you're a service design professional and haven't been exposed to organization design then you're absolutely missing out.
Naomi is a great storyteller and brings up tons of inspiring examples on how these two fields strengthen each other. Click the link below to get in on all the details.
I always love conversations with people who are on the fringes of service design. They expand my idea of what's possible.
--- [ GUIDE ] -β
00:00 Welcome to episode 141
04:55 Who is Naomi
07:45 60 second rapid fire
10:45 A different way to look at design
14:15 The relationship to management
17:15 Look at how work gets done
22:30 What's the downside
25:15 The role of incentives
27:45 Making the leap
32:15 Corporate rebels
39:15 When leadership needs to step in
43:00 What are you going to do
46:15 Showing the organisational benefits
50:00 Embedding change
53:00 Recommended resources
55:15 Final thoughts
--- [ LINKS ] ---
* https://naomistanford.com/
* https://www.linkedin.com/in/naomi-stanford-54373b2/
* The Every (book) - https://amzn.to/33NTAPg
* Tempered Radicals (book) - https://amzn.to/3KlbHNj
* https://www.openlawlab.com/
* https://naomistanford.com/2021/11/08/organisation-design-odile-the-organisation-designer/
* https://naomistanford.com/2021/11/22/organisation-design-odile-the-organisation-designer-part-2/
* https://naomistanford.com/2021/12/06/organisation-design-odile-the-organisation-designer-part-3/
* https://naomistanford.com/2021/12/20/organisation-design-odile-the-organisation-designer-part-4/
* https://naomistanford.com/2008/10/26/organizational-horseholding/
* https://naomistanford.com/2017/12/27/designing-brave/
* https://naomistanford.com/2018/02/14/organization-design-a-toolkit-of-toolkits/
* https://naomistanford.com/2021/12/13/the-right-word/
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.
https://servicedesignshow.com/free-course

Jan 11, 2022 β’ 19min
Building a tight community of in-house service designers / Marc Fonteijn / Circle #07
How do you keep growing as a mid / senior level service design professional?
It's mostly likely less and less through formal theory and education.
Once you reach a certain level of maturity in your craft suddenly the small details and nuances start to make a big difference. But you won't find those things on Google.
These learnings are hidden in the lived experiences from other professionals and communicated through rich stories.
Until recently there wasn't a place where you could get exposed to these stories on a regular basis.
That's why in the summer of 2021 I started an experiment called the Circle. The Circle is a community of and for in-house service designers. We gather on a monthly basis to learn from each other around different topics.
The goal with the Circle was to create a safe space where it's okay to talk about the messy parts of our work. A place where you can go deep into the practice. Yes, nerding out on service design if you will :)
Now, half a year later, it was time to evaluate this experiment and define it's next iteration. Of course this happened in co-creation with the current participants.
In this short podcast episode you get a sneak peak inside the Circle.
You'll learn what's working and what isn't. The exciting plans we have for this year. And if a community like this could be right for you.
If you're currently not working in-house and still made it to the end of this email... let me know if you'd be interested in a community like this but for independent and agency folks.
--- [ CIRCLE ] -β
Join our community of in-house service design professionals at the Circle.
https://www.servicedesignshow.com/circle/

Jan 6, 2022 β’ 59min
How to approach service design with a beginners mind / Herb Sawyer / Episode #140
What is it that truly matters?
Let's go back to the moment you first learned about service design. You know, when you entered the rabbit hole.
There is so much to learn and to explore. It can easily become very complex and overwhelming.
But if you want to become a service design practitioner you have to start somewhere. Right?
You have to find a way to develop your skills without getting discouraged about all the things you don't know yet.
And you know what the worst part is when you're getting started? That you always get the answer "It depends" when you seek advice from experienced service design professionals.
Of course they are right. There is no fixed recipe on how to use the tools, methods and frameworks. But that doesn't really help you move forward.
So how do you figure this stuff out as a working professional who is transitioning into this field?
Today I want to share a unique story with you.
Usually the guests you hear on the show already have some kind of track record in service design.
You rarely hear the stories of people who are just getting started. And that's exactly what this episode is about.
Herb Sawyer is at the start of his journey into service design. And he came onto the Show to share his experience so far.
What I find so valuable about this conversation is that it inspires you to adopt a beginner's mind again.
I hope that after listening to Herb's story you'll start thinking about the things you take for granted in your practice today. Things that maybe deserve more of your attention.
We started with the question "What is it that truly matters?".
This episode gives you some practical guidance on how to figure out what the answer is for you.
--- [ GUIDE ] -β
00:00 Welcome to episode 140
05:15 Who is Herb
06:00 Rapid fire question round
09:30 Becoming one of them
13:45 How did we get here
19:30 Applying for a service design job
27:00 What's still missing
32:00 Tools versus process
34:30 How to grow and get better
39:30 The a-ha moments!
44:15 The challenging parts
47:45 The big questions
50:00 Fast forwarding one year ahead
52:00 Words of advice
56:15 Final thoughts
--- [ LINKS ] ---
* https://www.linkedin.com/in/herbsawyer/
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Learn how to Sell Service Design with Confidence
https://servicedesignshow.com/selling/
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Jan 3, 2022 β’ 45min
The 6 tensions between design and management / David Dunne / Circle #06
"Design and business only work together if there is common ground."
That's one of the quotes from the conversation I recently had with David Dunne.
But finding this common ground is easier said than done.
These days it's still the school of management that's driving most companies.
And I think you'll agree that design and management don't necessarily share the same world view, beliefs and approaches.
These differences create tensions. These tensions prevent both sides from achieving the best possible outcomes.
What David Dunne and his colleagues are doing is creating a shared language around these tensions (they refer to them as double binds).
This shared language is essential! Because that helps to make these tensions tangible.
And once they are tangible it becomes much easier to create mutual understanding and find constructive ways to work with each other.
In this episode David shares the 6 double binds he uncovered through his research. I'm sure you'll recognize a few ;)
Want to finally break through some of that stubborn resistance you meet when trying to embed design within your organization?
Then this episode is just for you!
--- [ EPISODE GUIDE ] -β
00:00 Welcome to the Show
04:15 Who is David Dunne
06:00 What are double binds
08:45 Why is this important
10:30 Creativity in organisations
12:30 Examples of double binds
14:45 How do you know you're in a double bind
20:00 General principles to the solutions
27:00 Humility and reflection
28:45 Other examples
30:30 Who needs to hear this
33:45 Lessons from the Circle
35:45 What is the risk
39:00 Reaching out to David
39:30 Open questions
41:30 Closing thoughts
--- [ CIRCLE ] -β
Join our community of in-house service design professionals at the Circle.
https://www.servicedesignshow.com/circle/