

Service Design Show
Service Design Show
Go beyond the basics of service design and learn what it truly takes to deliver services that make a positive impact on people, business and planet.
Episodes
Mentioned books

Sep 15, 2022 • 57min
Understanding services and design in China / Zichuan Xiong / Episode 158
Here's a question you might not think about daily... How is service design practiced in China?
I'm always eager to learn about the (subtle) differences in how our field is perceived within different cultures. Why? Because seeing that there are other ways to approach things enriches my perspective and keeps me grounded about my way of working.
The goal isn't to copy what's being done in other places but rather to understand its reasoning and philosophy. That's why I was excited to have a conversation with Zichian Xiong recently on the Show. He currently lives and works in the USA, but Zichuan was also at the forefront when service design started to emerge in China. As he's seen both worlds, Zichuan is in a great position to articulate the relevant similarities and differences.
To get a good understanding of these similarities and differences, you'll hear about:
Who is driving the design movement? (it's not consultancies)
Which kinds of services are being designed in China and which ones aren't?
What is the state of design education?
Investing the time to listen and learn from stories like this, which give you a broader understanding of our field, is good practice for any professional. They help you to get out of your comfort zone and might hold the clue to connect the dots or spark a completely new insight.
I found this an eye-opening conversation, with much more to be explored. So it's exciting to think about where design could be heading in the next 5 years.
--- [ 1. GUIDE ] ---
00:00 Welcome to episode 158
03:00 Who is Zichuan
04:15 Lightning round
07:45 Zichuans backstory
11:45 The context of service design in China
18:00 Perception of services
24:45 Design in China
27:15 The implications
32:00 Only two industries
37:00 State of design education
41:30 The next frontier
47:45 The one thing you need to know
52:30 Final thoughts
--- [ 2. LINKS ] ---
* https://www.linkedin.com/in/zichuan-xiong-94aa3b13/
--- [ 3. NEXT STEP ] ---
Looking for more? We've got you covered. Click the link below to join the Service Design Show community.
https://servicedesignshow.com/subscribe/
You'll get access to inspiring stories and practical advice that helps to level up your service design career!

Sep 8, 2022 • 49min
How to set up for successful service design projects? / James Field / Circle #13
I could have seen this coming... That's the last thing you want to say when your project isn't going well.
To minimize this risk, you'll need to identify red flags early on and work to create conditions for success. But it's challenging to talk about these topics with internal stakeholders before your project begins.
People are eager to start; it makes sense. And you don't want to be seen as the one who is delaying things unnecessarily or putting roadblocks up.
Before you climb a mountain, it's wise to take advice from someone who's done it before so that you don't get stuck halfway on your journey. In this case, you're the one who's climbed the mountain of a service design project, and your internal stakeholder is eager to embark on their first trip.
So how do you make it evident that you're doing your internal stakeholder a service by addressing the conditions for success early on? You're helping them avoid common pitfalls and saving them the embarrassment of cleaning up the mess when things go sour.
Well, in this episode, you'll hear three examples of how service design professionals have successfully managed to create the space to have these conversations with their stakeholders.
One of my takeaways is that you need to have a clear process and structure in place that guides you through the tough questions at the start of a project.
Enjoy the conversation and keep making a positive impact :)
- Marc
--- [ EPISODE GUIDE ] ---
00:00 Welcome to the Show
04:00 Who is James
04:45 Why this topic?
08:45 What gives it away?
10:15 Do we need this?
12:15 Ignition conversation canvas
21:00 Kick-off workshop
24:00 Increased accountability
25:15 The learning mindset
28:00 The value is in the process
29:15 Framing service design
31:15 Knowing what's relevant
36:15 Slow down
39:30 The green flags
42:00 You want to hear it's important
44:15 Just do this one thing
47:15 Closing thoughts
--- [ CIRCLE ] ---
Join our community of in-house service design professionals at the Circle.
www.servicedesignshow.com/circle/

Sep 1, 2022 • 1h 11min
How to achieve goals that are bigger than yourself / Chris Do / Episode #157
No, it's not the latest shoes... What does it take for a professional athlete to perform at their best?
Sure, she needs to have talent and be in top physical shape. But that's not enough. The top performing athletes are, for example, rigorous regarding their sleep, diet, and mental well-being. These things are the foundation for them to deliver a world-class performance.
Now, I have a weird assumption. A design professional and an athlete might have more in common than meets the eye. I bet you that the top-performing design professionals also have a set of rigorous habits, routines, and rituals that allow them to deliver their most impactful work.
I want to test this assumption in what might become an entirely new series on the Show. And who would be a better candidate for the first conversation about this than Chris Do? Chris Do is an educator and content creator who daily impacts the lives of thousands, if not millions, of creative professionals.
So I invited Chris to get down and personal. In this episode, you'll hear Chris talk about his relationship with aspects like mental health, physical health, and goal setting. Basically, we're trying to demystify what allows Chris to do what he does on a fundamental level.
So if you want to learn more about the life of a professional "design athlete" and what that means for you, don't miss this one!
This might sound a bit like clickbait, but I got amazed more than once during this conversation. Chris does some things that are entirely different from what I would describe as common sense :)
Enjoy the episode!
--- [ GUIDE ] ---
00:00 Welcome to episode 157
07:20 Who is Chris
09:00 Lightning round
11:00 Habits, rituals and, routines
13:00 Setting meaningful goals
17:15 Calibrating your internal compass
20:00 Nurturing reflective thinking
23:30 Expanding self-awareness
30:00 The morning routine
34:15 Looking for problems
38:00 Knowing who you are
43:30 The end of the day
46:00 Typical workday
48:15 Importance of breaks
49:15 Defining productivity
54:45 Finding a sense of accomplishment
59:15 Process versus outcome
1:02:45 Replacing harmful habits
1:06:15 Productivity habits
1:08:15 Final thoughts
--- [ LINKS ] ---
* https://www.linkedin.com/in/thechrisdo/
* https://www.youtube.com/c/thefuturishere
Books
* How to Tell a Story - https://amzn.to/3e9KZeW
* What's Your Problem - https://amzn.to/3edrbaB
* The Compound Effect - https://amzn.to/3BafqL7
Podcasts
* https://radiolab.org
* https://themoth.org/radio-hour
--- [ SELLING SERVICE DESIGN WITH CONFIDENCE ] ---
Get your clients, colleagues, managers and CEOs as excited about service design as you are.
https://servicedesignshow.com/confidence

Aug 25, 2022 • 1h 4min
The simple way to get buy-in for service design?
Navigating the often tricky waters of service design requires more than just hope. Effective communication with stakeholders is crucial for gaining buy-in. Discover the importance of connecting service design to measurable business outcomes and mastering storytelling. Learn how to create both customer and business cases, and why early involvement in conversations is key. Explore strategies to foster collaboration and celebrate small wins, ultimately driving impactful change within organizations.

Aug 18, 2022 • 60min
What service design professionals need to know about AI / Jillian Powers / Episode #156
Jillian Powers, Global Head of Responsible AI at Cognizant, is passionate about ethical technology. She discusses the crucial role service design professionals play in ensuring AI is developed responsibly. Jillian emphasizes understanding AI's inner workings without needing a math background. She highlights the need for transparency in high-stakes fields like healthcare and warns against biases in data. With personal insights and practical advice, she inspires designers to incorporate human perspectives in AI to create positive societal impacts.

Aug 4, 2022 • 1h 8min
How design principles help to make better decisions faster / Wolfram Thurm / Episode #155
Wouldn't it be great if... Delivering a great customer experience wasn't just a "nice to have" when there's time left but an actual strategic priority that guides decision-making?
I'm sure you know many examples of (expensive) service failures that could have been prevented if the voice of the customer had been part of the conversations inside the company. Of course, this is precisely one of the things we try to achieve with service design.
The problem is that we often don't yet have the authority to drive critical decisions. So no matter which arguments we bring forward when push comes to shove, in the end, it's always going to be the "HiPPO" in the room that calls the shots.
Wolfram Thurm and his team were also running into this challenge. It was hard for them to get the value of design across so that other business stakeholders would see the benefits for them. Consequently, many times decisions were made that weren't in favor of the customer and the business. To the frustration of everyone involved.
Fueled by this frustration and the opportunity to improve, Wolfram set out to find a way to structurally have better conversations inside the organization. After quite a journey, they managed to design a company-wide tool that now allows everyone to make better decisions faster.
In this episode, Wolfram shares everything about the tool they created, how they use it, and the struggles they had to overcome to get here.
--- [ GUIDE ] ---
00:00 Welcome to episode 155
03:30 Who is Wolfram
06:30 Lightning round
10:00 What are design principles
12:00 Where did it start
17:45 Living the principles
22:45 What's in it for them
26:00 Bottom up or top down
29:30 When do you use them
34:30 The Gojek design principles
37:30 Supporting case studies
40:00 The workshop
43:45 Who owns this
47:45 Second iteration
51:45 Are there shortcuts
57:00 Where do you start
1:00:30 Finding the mandate
1:04:30 Key advice
1:06:45 Closing thoughts
--- [ LINKS ] ---
https://www.linkedin.com/in/wolfram-thurm-1337b2a7/
Creative Confidence (book) - https://amzn.to/3aIB26U
The Shape of Design (book) - https://amzn.to/3RG8zz8
--- [ CIRCLE COMMUNITY ] ---
Learn more about the community for in-house service design professionals.
https://servicedesignshow.com/circle

Jul 21, 2022 • 1h 7min
A radically different approach to participatory design / Victor Udoewa / Episode #154
Who doesn't want this... To come up with smart solutions for relevant challenges that are immediately embraced by the end-users.
Well, in this week's episode of the Show, Victor Udoewa shares a radical approach to the design process that increases the chance you'll actually accomplish this.
But first, let's quickly look at why solutions don't get adopted. It's often not due to bad intentions. Many times it has to do with the fact that a wrong judgment call has been made about what's important.
Because as a design professional, you're -implicitly- imposing your ideas, values, and norms onto the process. You are in a strong position of power, whether you like it or not. The problem is that this leads to solutions derived from a single -often mainstream- worldview. Again, this isn't something that professionals set out to do. It happens because of the nature of the current design process.
So is there something we can do about this? According to Victor, there is! We, starting with the design professional, have to give up power.
The community and the users must lead the design process, from start to end, from top to bottom. But can this truly be done, or is it just wishful thinking? And is there still a role for the professional designer when this happens?
Victor has a thing or two to say about these and some other key questions.
So if you'd also like to work on more meaningful challenges and come to more impactful solutions, click the link below and soak in this inspiring conversation.
It's great to get people on the Show who challenge our common design practices like Victor. And to be able to share these stories with you.
Enjoy the conversation and keep making a positive impact :)
--- [ GUIDE ] ---
00:00 Welcome to episode 154
04:45 Who is Victor
05:30 Lightning round
08:45 The episode take-away
09:45 What is radical participatory design
15:15 Victor's journey
19:15 The benefits
24:00 Barriers to adoption
27:15 The response from the design community
31:45 The role of the design professional
37:45 Where does it start
41:45 The tensions
45:45 What are good challenges
52:45 The evolution
55:45 Taking the first step
1:01:45 A smart hack
1:02:45 What awaits you
1:05:15 Closing thoughts
--- [ LINKS ] ---
https://www.linkedin.com/in/udoewa/
Decolonizing Methodologies: Research and Indigenous Peoples - https://amzn.to/3yHlYht
Research Is Ceremony: Indigenous Research Methods - https://amzn.to/3ObjtcZ
Sand Talk - https://amzn.to/3O4Linp
Indigenous Research Methodologies - https://amzn.to/3P6NwEh
Applying Indigenous Research Methods: Storying with Peoples and Communities - https://amzn.to/3PcgJxt
--- [ BOOKS ] ---
Designs for the Pluriverse - https://amzn.to/3P7pDMK
Stand Your Ground - https://amzn.to/3RvkvDN
Fledgling (fiction, Afrofuturism) - https://amzn.to/3AKbsc9
Art of Gathering - https://amzn.to/3IJum4P
Black Futures - https://amzn.to/3AWw4Oe
Latinx Rising (An anthology) - https://amzn.to/3uLxs2q
A Promised Land - https://amzn.to/3PnjDPC
His Name Is George Floyd - https://amzn.to/3yGi1cV
Soul of a Woman - https://amzn.to/3IBUtdP
The Sum of Us - https://amzn.to/3PrGLMV
Thinking in Systems - https://amzn.to/3nZoCdN
The Bennet Women (fiction) - https://amzn.to/3P908um
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.
https://servicedesignshow.com/free-course

Jul 7, 2022 • 1h 3min
Creating the space to work on more meaningful challenges / Tom Foster / Episode #153
There's no doubt about it... Over the last few years, design has gained a lot of momentum in the business space.
It's encouraging to see that design is slowly but surely getting a seat at the table. But at which price has this raise come? And are we willing to pay this price?
When you zoom out a bit, you'll quickly notice that it's often the "easy to digest" form of design that is praised, the form where the focus primarily lies on gaining short-term benefits and incremental improvements.
While that's a space where design can add value, it's not the space where it shines, according to Tom Foster. In this episode with Tom, I talk about how you can regain the space and time again to work on bigger, dare I say, more meaningful challenges.
Now, if you think that's going hard in your organization, mind that Tom has worked in many traditional sectors and is now back in finance. If it's possible there, it might also be for you :)
Although I'm excited that design is making huge strides these days, it's sad to see that some of the depth and craft eroded from our practice. This conversation with Tom gave me hope that we'll be able to bring it back.
--- [ GUIDE ] -—
00:00 Welcome to episode 153
03:15 Who is Tom
04:15 Lightning round
10:00 The problem with design
13:45 How did we get here
17:45 The place of design
25:00 Where does change start
30:15 The organizational middle layer
33:45 What's driving Tom
37:30 Step in the right direction
40:45 Sharing your vision
48:00 Escaping status quo
53:30 Signs of success
55:00 Lessons learned
58:00 What is the sum
59:30 Final thoughts
--- [ LINKS ] ---
https://www.linkedin.com/in/thomasfoster/
http://sarah-drummond.com/full-stack-service-design/
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.
https://servicedesignshow.com/free-course

16 snips
Jun 23, 2022 • 47min
Making AI better through service design / Carly Burton / Episode #152
As a consumer, you use artificial intelligence daily. Just open any app on your phone, and the chances are that AI is somehow embedded within it.
The development of AI so far has been driven mainly by engineers and scientists. But have you ever wondered how service design help to shape this powerful new technology?
Well, it's not a question that's on my mind daily... But after the recent conversation with Carly Burton, I'm definitely more aware of the opportunity in front of us.
As the product lead for the AI platform at Meta, Carly is on a mission to bring more design(ers) into developing better AI.
In this episode, you'll learn why this is important and what might happen when we fail to do so.
There are still many unknowns and unanswered questions in this space. And that's precisely the space where design thrives.
But we shouldn't wait for the moment that design gets invited into the conversation. So it's really up to us to proactively create these bridges.
If you're curious how, then Carly has some inspiring examples that will get your mind going!
What I find exciting about the intersection between AI and design is that it's still very much uncharted territory. There really couldn't be a better time to step in and shape it with your ideas.
--- [ GUIDE ] -—
00:00 Welcome to episode 152
03:15 Who is Carly
03:45 Lightning round
06:45 How it started
08:45 Challenges & opportunities
11:00 What can design add
16:30 What's at stake
19:00 A common scenario
26:30 The bigger goals
32:00 Pitfalls to avoid
36:15 Accelerating adoption
39:00 Spotting the right opportunities
41:00 The time machine
44:45 Final thoughts
--- [ LINKS ] ---
https://www.linkedin.com/in/carlymarie00006/
The power of habit (book) - https://amzn.to/3n8K93h
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.
https://servicedesignshow.com/free-course

Jun 2, 2022 • 60min
Why your org needs a DesignOps team / Michelle Walter / Episode #151
How can you enable service designers to deliver their best work? That's coming up in a second but first, imagine this...
A wedding where the bride and groom have to take care of all the logistics on the big day itself. Everything from arranging the tables to welcoming the band. There will be little time and space to focus on why they are truly there. Yeah, that's why we have masters of ceremony and wedding planners. These people do all the heavy lifting so that the couple can own the moment.
Okay, so what does this have to do with design? A lot. Many organizations that hire service design professionals forget (or aren't aware of) that they need support.
And this leads to all kinds of problems. Most notably, designers get frustrated by not being able to live up to their full potential, eventually leaving the organization before they can create any meaningful impact. Fortunately, there's a new field emerging that has acknowledged this problem and is developing strategies to cope with it. This field is known as DesignOps.
In this episode of the Show you'll hear Michelle Walter, the head of DesignOps at ANZ Bank, share how they actively support their internal designers to thrive inside the organization.
You'll learn which business incentive drove ANZ to set up and invest in this new practice. And what it took to get buy-in to grow it beyond its initial stages. Finally, Michelle talks about the two major initiatives that have emerged over the years as the key drivers for success that they are experiencing now.
I'd say that every organization which hires service design professionals needs to hear this conversation. But maybe you should listen to it first and then forward it to the right person ;)
If I got one thing from this chat with Michelle, DesignOps is a deliberate act that requires a lot of careful thought and planning. It's a true expertise and needs to be treated like one.
Enjoy this look under the hood of DesignOps and as always, keep making a positive impact!
--- [ GUIDE ] -—
00:00 Welcome to episode 151
03:00 Who is Michelle
07:00 60 second rapid fire
09:00 Growing nurturing and inspiring
10:00 Where did the journey start
15:00 The initial question
19:00 The hiring wild west
21:00 What has changed
23:45 Building a community
29:15 A deliberate act
32:45 The evolution
37:15 Learning program
41:15 What made this work
49:00 Getting feedback
52:45 Lessons learned
56:00 What's next
58:15 Final thoughts
--- [ LINKS ] ---
https://www.linkedin.com/in/mbwalter/
The Art of Gathering (book): https://amzn.to/3GDGBia
--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---
Learn what it takes to get your clients, colleagues, managers, CEOs, and even grandmas as excited about service design as you are.
https://servicedesignshow.com/free-course