Digital Transformation Success

The future of digital transformation hinges around human interaction and human input. In companies, it's the voice of the consumer. In tech, it's the voice of the user. In healthcare, it's the voice of the patient. Products, policies, features and laws are developed based on input from humans - and often through online sources. This is why data quality is so extremely important, and also why it's shocking that cyberfraud is so widespread. This episode of Digital Transformation Success is special for a couple reasons: 1. It features 3 special guests, each of whom are data quality experts2. It is centered around a brilliant collaboration between two groundbreaking companies3. It has stories about people who pretended to be missing limbs and people who pretended to drink bleach!Host Priscilla McKinney leads a discussion centered around data quality with Lisa Wilding Brown, CEO of InnovateMR, Sarah Adkins, VP of Quality and Research at InnovateMR, and Leib Litman, Ph.D., Co-CEO of CloudResearch. You'll learn about the underlying problems and shortcomings of conventional fraud solutions, which can be categorized as experience-based and device-based.According to Lisa, "It was sort of this thing that people were all quietly struggling with and not really talking about. And I thought, 'let's turn this up on its head and start having an open dialogue, because I can't even come close to solving this on my own!'" Sarah's background in client-side work lent a depth of perspective into the industry mindset, ("They know it's there, but they don't want to look behind the curtain.") but also an urgency to the solution: "Let's get it out there and in the open, because it's a problem that's out there and it's not going away." Leib provides several real-world examples of how problematic fraudulent data can be, which drives to a stunning point: "If you can't rely on the data that you collected about specific populations, it's those populations that are going to be hurt the most by that." CloudResearch has developed a new solution centered around behavioral verification called Sentry, and a recent partnership with InnovateMR is breaking new ground and showcasing the power of industry collaboration. Leib says, "It's very clear that data quality is at the forefront of what's important to InnovateMR, and that's part of why we get along so well and why this is such a great partnership."  Learn more about your ad choices. Visit megaphone.fm/adchoices

Elena Elkina is a Co-founder and Partner at Aleada Consulting, where she advises clients on privacy, data protection, and information security issues.Elena is known for her entrepreneurial approach to driving business performance while protecting information and serving as a trusted adviser for her clients. During her 20-year legal career, she has worked with financial and healthcare institutions, Internet of Things, logistics management, and software companies, major law firms, and the government sector on both international and domestic levels. Learn more about your ad choices. Visit megaphone.fm/adchoices

For years, brands have relied on brand trackers to help guide their business decisions and overall brand strategy. But with new technology and methodologies on the market, should brand trackers alone still be relied on to provide an accurate depiction of a brand’s health?We’re taking the Digital Transformation Success podcast LIVE from IIEX Austin. Joining Priscilla McKinney on this episode is Zach Nippert, a tenured entrepreneurial executive and CivicScience President. The two sit down to explore the current state of the market research industry. From consumer behavior insights to brand tracking, Zach and Priscilla discuss the evolution of market research and how digital transformation has accelerated and impacted these advancements."If companies cared as much about consumer health, consumer data and all of the different factors that are impacting their decisions and their lifestyles as they do about their brand health, they’d start to see this dimensionality of who their audience truly is." - Zach NippertTune in to hear how Zach and CivicScience are revolutionizing traditional market research methodologies to provide brands with fast and forward-looking consumer intelligence! Learn more about your ad choices. Visit megaphone.fm/adchoices

We live in a world of innovation where new technologies and systems are popping up left and right. But, is the latest always the greatest?Danielle Blugrind, Senior Consumer Insights Manager at Roku, joins Priscilla on this episode of Digital Transformation Success to discuss the importance of having a balance of human interaction and digital transformation in market research. With over 30 years of experience in research, Danielle brings a unique perspective alongside her wealth of knowledge. She reminds us that while new and shiny technology is exciting, it’s important to critically evaluate the true added value of adopting these innovations. After all, if your current systems aren’t broken, why fix them?"I approach new technology with a mix of excitement and caution. I do get excited about new stuff but if our current methodologies also work, I don't want to throw those away for something new and shiny that doesn't add value." - Danielle BlugrindFrom the effects the pandemic has had on the streaming industry to Priscilla making her pitch to be the poster child of Roku, this episode is jam-packed with entertainment and insights. Listen now! Learn more about your ad choices. Visit megaphone.fm/adchoices

What can you expect from Meta’s session at IIeX in Austin? Curious how to adopt, scale and optimize Meta? What does the future of marketing look like? On this episode of Digital Transformation Success, Priscilla chats with Chip Senkbeil, a developer and advocator for emerging technologies who has spent his last 5 years supporting business growth at Meta. Chip is identifying key themes of Meta’s clients as they embark on the journey of digital transformation AND he’s revealing the top opportunities for innovation with the shift from third-party data to first-party data. This episode is more stuffed than a whole carton of double-stuff Oreos. Seriously, there is no lack of valuable information. Chip has pushed forward wide-scaling strategies and innovative AdTech to meet the needs of a rapidly-changing marketing ecosystem. Tune in for business best practices on navigating the social media swiss-army knife known as Meta. Join us at the Insights Marketing Day Stage at IIeX NA to get insights into three areas that you can use to Futureproof your business with an emphasis on understanding who your customers are and how their journeys are evolving. Ditch the traditional methods. Future-proof your marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Contrary to his own podcast’s name, John Dick is definitely not “The Dumbest Guy in the Room” on the Digital Transformation Success Podcast. Founder and CEO of Civicscience and fellow podcaster, John Dick, joined Priscilla to discuss how their next-generation research methods are bringing a new and necessary perspective for brands trying to navigate our ever-changing world. They dive into the need for brands to widen their perspectives and dip their toes into more forward-thinking research methods if they want to harness lasting success.“Everything affects everything, and everything is constantly changing.” - A wise man (John Dick)But what does that mean? How do you keep your finger on the pulse of consumer behavior if everything is constantly changing? Tune into this episode of the Digital Transformation Success Podcast to find out!John's podcast features some well-known, business-savvy guests. Here are a few episodes we recommend:CVS episode: Return to Health: How Healthcare Needs to Change in the Post-COVID Era | Norman de Greve, CVS Health Chief Marketing OfficerMcDonald's episode:You Are What You Eat. And Wear. And Watch. | Morgan Flatley, Global CMO of McDonald'sMark Cuban episode:Mark Cuban: The Next Generation of Sports Learn more about your ad choices. Visit megaphone.fm/adchoices

No one likes a disingenuous person. Period. Especially when it comes to social selling. So rather than pitch slapping people immediately after they accept your LinkedIn connection request, why not focus on building a genuine personal brand to build genuine connections instead?Gracing the Digital Transformation Success podcast once again is the one and only, DLA ignite Co-Founder, Adam Gray. Adam and Priscilla dive into the importance of bringing your personality to work in the digital era and optimizing the power of your unique selling point- YOU! He offers some truly invaluable personal branding and LinkedIn tips to help you reap the benefits of leading with your personal brand."You are the best thing you've got. You are the unique selling point. At the end of the day, you are the only differentiator between what you do and what others do." Adam GrayYou don't want to miss this insightful conversation! Listen now! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, Mama Bird Priscilla McKinney chats with Corey Featherly of Meta. For more than 4 years Corey has been at the forefront of digital change, supporting small and medium businesses across all industries, and helping them leverage Meta’s digital marketing tools to find business success. Everything from the future of Virtual Reality to what an NFT actually is will be discussed as we look into the unfolding future of digital transformation in this week's episode of Digital Transformation Success. Learn more about your ad choices. Visit megaphone.fm/adchoices

The truth is, the digital transformation wave started well before the pandemic ensued. Sure, the pandemic has accelerated digital transformation but digital transformation has been a turning point for businesses for years now and will continue to be beneficial for years to come.Long gone are the days when a simple flyer or brochure would do the trick as far as influencing prospective customers. "When someone hands you a flyer, it's like they're saying here you throw this away." - Mitch HedbergReturning to the Digital Transformation Success podcast is social influence aficionado and DLA Ignite Co-Founder and CEO, Tim Hughes. Priscilla and Tim dive into an insightful conversation exploring how social selling has come to be a valuable tool in organizations' digital transformation efforts. Tim stresses that in order to keep up, brands must take the digital transformation plunge as organizations continue to adopt more advanced and effective selling methods. After all, Tim is living proof that social selling is effective, and it's here to stay.Listen in as Tim and Priscilla give you the rundown on all things social selling and digital transformation!Read Tim's book, Social Selling: Techniques to Influence Buyers and Changemakers Learn more about your ad choices. Visit megaphone.fm/adchoices

Hearing the word “digital” can cause our brains to default, ultimately drawing a connecting line from digital transformation to an issue with technology. Priscilla McKinney is joined by Tony Moroney, Founder and Managing Partner of Beta Digital and Co-Founder of The Digital Transformation Lab, to discuss effective digital transformation that enables, supports and accelerates business strategy.To effectively undergo a digital transformation, one must first understand what digital transformation means. Tony provides some seriously valuable insights into a disconnect affecting the successful adoption and execution of digital transformation into the business strategy.  Take a look into any organization and talk to the board, the leadership team or even the divisional heads. If we ask the question, “What is digital transformation to your firm?” We will get different answers from practically everyone. Are industry definitions even relevant anymore? What is a digital native? And, why do these things matter? Find the answers to these questions and more in this episode of Digital Transformation Success.Seriously, you don’t want to miss this— it’s better than your average TedTalk. Learn more about your ad choices. Visit megaphone.fm/adchoices