The Importance of Critical Evaluation in Digital Transformation with Danielle Blugrind

We live in a world of innovation where new technologies and systems are popping up left and right. But, is the latest always the greatest?

Danielle Blugrind, Senior Consumer Insights Manager at Roku, joins Priscilla on this episode of Digital Transformation Success to discuss the importance of having a balance of human interaction and digital transformation in market research. With over 30 years of experience in research, Danielle brings a unique perspective alongside her wealth of knowledge. She reminds us that while new and shiny technology is exciting, it’s important to critically evaluate the true added value of adopting these innovations. After all, if your current systems aren’t broken, why fix them?

"I approach new technology with a mix of excitement and caution. I do get excited about new stuff but if our current methodologies also work, I don't want to throw those away for something new and shiny that doesn't add value." - Danielle Blugrind

From the effects the pandemic has had on the streaming industry to Priscilla making her pitch to be the poster child of Roku, this episode is jam-packed with entertainment and insights. Listen now!

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