Legal Mastermind Podcast - Presented By Market My Market

Dr. Wendy Ketner is the Senior Vice President of Medical Affairs at Expert Institute. She completed her internship and residency at Beth Israel Medical Center in NYC, and her research was in post-mastectomy reconstruction and the surgical treatment of gastric cancer, on which she co-authored a textbook chapter. Prior to joining Expert Institute, Dr. Ketner spent several years running the Healthcare Hedge Fund book of business at Gerson Lehrman Group, a learning platform for financial investors, life sciences and corporate companies, as well as consulting firms. Seth Meyer is the Managing Partner of Meyer Law Firm PLC. He represents clients in arbitration and litigation at the trial and appellate levels and has handled cases on a broad array of subject matters, including antitrust, bankruptcy, contracts, class actions, fraud, labor and employment, mergers and acquisitions, product liability, securities, and unfair trade practices.Expert Institute gives lawyers access to world-class experts, unparalleled intelligence, and cutting-edge legal technology. Established in 2010, Expert Institute has supported over 5,000 firms nationwide across all areas of practice.Connect with Dr. Ketner on LinkedIn: www.linkedin.com/in/wendy-ketner-md-7564857Connect with Seth on LinkedIn: www.linkedin.com/in/seth-meyer-95461130/Visit Expert Institute's Website: www.expertinstitute.comVisit Meyer Law Firm's Website: www.meyerplc.comOn This Episode, We Discuss…What is Expert Institute?The Science Behind Pertinent Mass TortsDetermining the Best-Suited Experts for ClientsPlaintiff Selection Criteria

Joe Tamburino is the Owner of Caplan & Tamburino Law Firm. Tamburino is one of the most effective criminal defense attorneys in the Twin Cities and has been named a Minnesota “Super Lawyer” for the last two decades straight. His passion for excellence in criminal defense has led to an exclusive rating as a Minnesota State Bar Association Board Certified Legal Specialist in Criminal Law, a certification achieved by fewer than 3% of all attorneys. He has defended his clients effectively against a wide range of charges – from DWI and white-collar crimes to child pornography, assault, and homicide – and has personally tried over 100 jury trials. Joe has over 30 years of criminal experience.Connect with Joe on LinkedIn: https://www.linkedin.com/in/joe-tamburino-78aa5b10Visit Caplan & Tamburino's Website: https://www.caplantamburino.com/On This Episode, We Discuss…The Comparisons Between Acting & Trial AttorneysTips to Grow a Successful PracticeBeing Prepared for TrialRecognizing Ethical Dilemmas in Court

Dan Callahan is the owner of Callahan Consulting Group LLC. He is also the former President and Managing Partner of California’s Premier Litigation Firm, Callahan & Blaine, headquartered in Santa Ana California.Some of Dan’s accomplishments include winning the prestigious OCTLA Trial Lawyer of the Year Award three times, being named one of the Top 10 Attorneys in the United States by the National Law Journal, and being voted California Business Trial Lawyer of the Year by California Lawyer Magazine. His notable verdicts include obtaining a unanimous jury verdict after a three-month trial for $934,000,000 (the highest in Orange County history) and obtaining, in 2007, what was then the highest reported personal injury settlement in the U.S. of $50,000,000. Connect with Dan on LinkedIn: https://www.linkedin.com/in/callahandaniel/Visit Callahan Consulting's Website: https://callahanconsulting.com/Check Out the Be That Lawyer Podcast: https://fretzin.com/dan-callahan-going-for-gold-and-silver/Check Out Dan's YouTube Channel: https://www.youtube.com/c/CallahanConsulting/videosOn This Episode, We Discuss…Why Consulting?The Keys to Creativity for AttorneysTips on Outreach During Trial

Philip Fairley is the President and Owner of The Rainmaker Institute. Fairley is passionate about growing law firms with cutting-edge marketing and technology platforms. He developed Rainalytics®, the industry’s first business intelligence tool that tracks and analyzes law firm data. He’s a serial entrepreneur, founding tech firms catering to law firms and legal professionals. Fairley is dedicated to helping legal professionals build their business.The Rainmaker Institute specializes in comprehensive legal marketing for small to mid-sized law firms. We teach you how to market your law firm as a business in a highly competitive market to gain an edge over other firms.Connect with Philip on LinkedIn: https://www.linkedin.com/in/philipfairley/Visit The Rainmaker Institute's Website: https://therainmakerinstitute.com/Check Out the Free YouTube Optimization Guide: www.TheRainmakerInstitute.com/legalmastermindpodcastOn This Episode, We Discuss…How to Generate Marketing Campaigns with VideoPersonalizing Your Firm's Social Media StrategyBuying into Video

Chris Nelson is the Senior Manager of Vertical Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into better customers. With more than 10 years of experience marketing consumer durables and professional services, Chris leads CallRail’s efforts to grow in key industries and is responsible for the lead intelligence platform’s Go-To-Market strategy and activities in partnering with lawyers and law firms.Connect with Chris on LinkedIn: www.linkedin.com/in/christopher-nelson-205588140/Visit CallRail's Website: www.callrail.comOn This Episode, We Discuss…CallRail's Vertical Marketing PlanThe Two Types of Tracking DataHow CallRail Will Incorporate AI Capabilities in the Future

Kristaps "Chris" Brencans started as a project manager at On The Map Marketing in 2015 and now runs the day-to-day operations as the company’s Chief Executive Officer.Connect with Chris on LinkedIn: www.linkedin.com/in/kbrencansVisit On The Map Marketing's Website: www.onthemap.comOn This Episode, We Discuss…On the Map's Strategy Utilizing EOSThe Impact of Quarterly Rocks on Your FirmHelping Clients Build Local PresenceDefining the Challenges of Attribution and Conversion

Arya Firoozmand is the Co-Founder and CEO of Overture Law. Arya is also a practicing attorney in California and leads the customer experience team as well as oversees product innovation at BizCounsel. Arya's practice focuses on representing a wide variety of business litigation issues across a number of industries.Overture is the first attorney-to-attorney referral platform that lets you easily generate referral fees for clients you can’t serve.Connect with Arya on LinkedIn: www.linkedin.com/in/aryafiroozmandVisit Overture’s Website: overture.lawOn This Episode, We Discuss…The Beginning of OvertureBuilding Communities with ReferralsEngaging User Feedback

Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency that helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns to help attorneys grow their firms.Hugo’s passion for empowering underrepresented communities began early in his career. He noticed a gap in the legal industry and set out to create a solution. With years of experience in digital marketing and a keen understanding of the Spanish-speaking market, Hugo developed a custom Spanish marketing plan that helps attorneys reach a market that other firms are missing.At Abogados NOW, Hugo leads a team of human beings who are not just marketing experts, but advocates for justice. They implement multicultural best practices and accurate data to create effective lead-generation programs that maximize ROI for legal practices. Through their work, Hugo and his team help communities find justice by connecting them with legal professionals who can help them.Thanks to Hugo’s vision and leadership, Abogados NOW has become the first-choice partner for legal practices looking to tap into Spanish-speaking communities across the country. By leveraging digital marketing and data-driven solutions, they help attorneys achieve their business goals while making a difference in the lives of those who need legal help the most.Connect with Hugo on LinkedIn: www.linkedin.com/in/bilingualmarketing/Visit Abogados NOW’s Website: www.abogadosnow.com/On This Episode, We Discuss…The Creation of Abogados NOWHow to Build a Spanish Online Business for Law FirmsUnderstanding Local Spanish-Speaking Markets

Rachel Brenke is a multi-faceted entrepreneur, a lawyer, and a Team USA triathlete. Aside from her extensive career, Rachel is a military spouse and mother of five.As an entrepreneur, Rachel created Brenke Brands, which includes FitLegally, TheLawTog, and Rachel Brenke. She is also the author of seven books, hosted the Real Biz Podcast, and founded a boutique niche law firm.Her belief that you can create a business that allows you to live the REAL life you dream of living has allowed her to travel the world with her family while creating a successful empire.Connect with Rachel on LinkedIn: www.linkedin.com/in/rachel-brenke-6485763aVisit Rachel’s Website: rachelbrenke.comOn This Episode, We Discuss…Creating A REAL Business to Live A REAL LifeDetermining Your Individual StrengthsHow to Manage a Work-Life BalanceWays to Avoid Burnout

Jessica Shraybman is the Founder and Managing Partner of Shraybman Law. Shraybman focuses her legal practice on business and intellectual property. She represents companies at all stages of the business lifecycle and is a trusted advisor to entrepreneurs, investors, and institutions. From startup and technology, interactive media, hospitality, cannabis, and other retail companies, to nonprofit organizations and creatives, Shraybman serves as General Counsel to clients across a broad range of industries.Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jrshraybman/Visit Shraybman Law’s Website: www.shraybmanlaw.comOn This Episode, We Discuss…The Process of Acquiring Another Law FirmBusiness and Intellectual PropertyEstablishing Yourself as a Business Owner