Legal Mastermind Podcast - Presented By Market My Market

Today, on the Legal Mastermind Podcast, we interview Gina Rubel, the CEO of Furia Rubel Communications. Gina Rubel is a public relations, crisis communications and trial publicity expert, former trial lawyer and the author of Everyday Public Relations for Lawyers. Gina educates attorneys nationwide on how to implement communications planning and tactics to manage their reputation and drive business success. On this episode, we discuss...-Establishing yourself as a thought leader with media outlets in your community-Appropriately responding to negative reviews and press online-Positioning your firm positively using today's digital platforms

Mike Jones is the CEO of Resound. Mike is professional brand junkie who excels at strategic thinking and execution to help clients’ brands become remarkable.In this podcast we discuss...- Creating 3-Second, 7-Second, and 30-Second Versions of Your Brand Story- Creating a "Hero" and "Guide" Story From Your Firm- Tweaking Your Messaging For Different Decision Makers

Jonathan Sparks is the Founder of Sparks Law. He took his firm from 0 to 7 figures in 5 years. He works as an in-house counsel for small to medium sized businesses. Before forming Sparks Law, Jonathan worked at the United States Department of Justice, the United States Senate Office, the Attorney General’s office for the District of Columbia, and as an attorney at King & Spalding in Atlanta, Georgia.On this episode we discuss…- How to properly network at networking events and what kind of networking events to avoid- Exploring Billable Hours Vs. Flat Fees- Re-inveting your firm as you growSparkslawpractice.com

Robert Weiss - Chief Video Content Marketing Strategist at Multi Vision Digital has over 14 + years of experience in Internet marketing, SaaS based marketing and sales processes tactics.In this episode we discuss...- How to create specific video content based off of your firm's objectives- How to get started with an ongoing video marketing strategy- A proper budget to allocate when hiring a 3rd partyhttps://nyccorporatevideoproduction.com/

Julie Henson - Director of Client Development & Marketing at Briggs and Morgan has spent the past two decades coaching high performing individuals by utilizing formal and informal influence to drive business development strategies. She has coached hundreds of individuals within the legal and professional sports industries. In this weeks episode we discuss the 8 Competencies Julie focuses on when working with her clients...- Confidence - What is your inner dialog?- Drive - How much are you invested?- Empathy - Do they care if they impact?- Engagement - How engaged are you?- External Relationships - Are you client minded?- Are you Genuine - How sincere are you?- Internal Relationships - How you’re perceived in the firm.- Self Awareness - Listen to feedback and adjust.

Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time.On this episode we discuss...How to hook people within the the first 3-5 seconds How to strategically set up time to create video content How to repurpose video content across multiple channelshttps://www.trenalittle.com/

In this special episode Hosts Ryan Klein & Chase Williams discuss the following topics related to the tactics you or your agency should be implementing into your Adwords Strategy at your Law Firm. In This Episode We Cover...Where are you sending your paid traffic?How are you quantifying conversionAre you relying on automated reporting?Are you A/B testing?Is Your Campaign Improving Monthly?
Are you establishing a benchmark?Have you seen the exact searches triggered from your campaign?What keywords are included in your negative keyword report?Are you getting as much real estate as possible on the search engine results page? 
Is there an opportunity to open remote offices?Are you running your ads 24/7 7 days a week?Are you working with a Google AdWords?Our predictions the huge upcoming opportunity with Google’s Upcoming Local Service Ads

Charlotte Davis is the founder of Verve Communications. She has over 20 years' experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais LLP, one of Canada's largest law firms.On todays episode we discuss..- How clear/plain language builds trust and expertise- Active voice vs. passive voice- Understanding the importance of tone in contracts and correspondence

David H. Freeman, J.D., a former practicing lawyer, is the award-winning CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®. David discusses the opportunity that lawyers have within their firm to be able to get more services to come to other lawyers within the firm. In this episode we discuss...- What cross-selling is and how to implement it at your firm- How to reframe cross-selling into "cross-serving" - How to set up milestones internally

Vanessa Schaefer the Co-Founder & Creative Director of Clockwork Design Group discusses the key elements law firms should be paying attention to when branding their law firm.On this episode we discuss...- How to differentiate your law firm from your competition- The importance of interviewing both clients and attorneys to get perspective- How align with your internal team to decide on the branding and name of your law firm