Legal Mastermind Podcast - Presented By Market My Market

Harlan Schillinger is widely recognized as the "Grandfather of Legal Advertising". He invented television advertising in the legal community when no one else was doing it. He began his career in television work in 1975 and began creating a series of television commercials for the legal category in 1977. If you are interested in speaking with Harlan or learning more about him, please visit his website and reach out at harlanschillinger.comOn This Episode, We Discuss ...• Determining What Others Are Not Doing and Doing That• Strategizing Your Marketing as if You Are Talking to a Jury• Operating Your Business Like a Sports Franchise

Tim Corcoran is a Legal Management Consultant with offices in New York, Charlottesville, and Sydney as a global client base. He is a keynote speaker, author, as well as a legal commentator and has been in the industry for the past 2 decades as a corporate executive. The things that he talks about and where he guides his clients is just practical advice - what he learned in how to run a business and what they may not have been trained to do when in law school. It is really about helping legal leaders use their intellect and their lawyer abilities to be more effective leaders and managers of their business, which is essentially what his consulting practice is based on. Please reach out to Tim by visiting his website at bringintim.com or by following him on Twitter @tcorcoranOn This Episode, We Discuss... • Prioritizing Your Next Steps in Navigating the Pandemic and Beyond• Embracing Opportunities and Collaborating and Communicating More Effectively• Utilizing Technology as a Way to Deliver New Solutions

Keith Newstrom has over a decade of experience in the legal marketing industry and is currently the Business Development Manager at Intake Conversion Experts (ICE). ICE has assisted over 200 Law firms, retained over 40,000 cases, and an average conversion rate of ~75%. Keith previously worked for FindLaw and Thomson Reuters for just over 7 years selling directory listings and leads. If you are interested in getting in contact with Keith, please email him at newstromk@gmail.com or knewstrom@intakeconversion.com. You can also find more information by visiting his website at http://www.keithnewstrom.com/On This Episode, We Discuss ... • Buying Leads and Why It Differs for Every Firm• Recommendations from Keith on Best Tools for Finding the Best Cases• Importance of Intake Process in Converting Leads

On This Episode, We Discuss ...• Importance of Tracking and Transparency in Reporting• Thinking Outside the Box When It Comes to Content Plans• The Latest SEO Trends

Bruce Segall is the President of Marketing Sense for Business. He works with both law firms and small to mid-size business firms to help professionals stand out in the crowded business world. He has worked in the marketing industry throughout his entire career - He began with MasterCard and Citibank working in their marketing departments and then became the Director of Marketing for a small professional services firm. Bruce brings up a diverse mix because he understands the discipline that comes from working at big companies as well as the needs and the need for flexibility at a small firm or for solo practitioners. He has focused on being an outsource marketing director for smaller companies and firms by doing branding, communications, and messaging.On This Episode, We Discuss ...• 4 Most Important Things to Check on Your LinkedIn Profile Page• Using LinkedIn's Features - Free vs. Premium• On-Going Aspects of LinkedIn Features

William Umansky is the Managing Partner of Umansky Law Firm. William became a lawyer over 28 years ago and started as a prosecutor - he then did some defense work at a personal injury firm and has since started his own firm. He handles personal injury cases including car accidents, truck accidents, motorcycle accidents, slip and fall and premise liability cases, negligent security and sex abuse. William is also an author to the Amazon Best-Selling book "Power Principles of Success".On This Episode, We Discuss ...• Finding Your Driver for Success• Giving Back to Your Community• Prioritizing Your Passions... Including Your Business

Ken Hardison is the Founder and President of PILMMA, the Personal injury Lawyers Marketing and Management Association. Ken and the PILMMA Team use marketing and management resources dedicated to attorneys - they put out great information and host webinars, conferences, and mastermind groups. Ken is also an author on several books as well as a very sought after speaker, both on marketing and managing law firms.On This Episode, We Discuss ...• Secrets of Successful People• Using Zoom and Other Virtual Meeting Spaces During COVID-19• Giving Value in What You Do

Brian Basinger is Founder and Principal of Basinger CPA. Brian is a Certified Public Accountant and a Certified Tax Coach and helps small business owners navigate accounting, bookkeeping, and tax preparation. Basinger CPA is a strategic advisory firm that tries to go in depth and be proactive in helping their clients on tax planning, accounting, and cash flow forecasting.On This Episode, We Discuss ...• What Is the PPP Loan vs Other Options• Recent Changes and Updates Made to PPP Loan• Guidelines to Forgiveness of PPP Loan

Catherine MacDonagh is the founder of Legal Lean Sigma Institute and the developer of Legal Lean Sigma and the award-winning Legal Workout. She teaches and provides training and consulting services with a focus in project improvement, project management, operational and process excellence, organizational development, and strategy. Visit http://legalleansigma.com to learn more about the services Catherine and her team provide. On This Episode, We Discuss...• Understanding Lean and Six Sigma in Addition to Project Management • What the Process Improvement Framework Is & How to Apply It• Reducing or Eliminating Wasteful Tasks in Projects

Digital marketing is always evolving and there is always a new piece of software that you could be implementing in your site to make it run faster, have a better customer experience, or just to one-up your marketing game. Software is likely a solution to some of the issues or gaps that you may be struggling with. On This Episode, We Discuss ...• Reviewing Website Speed and Ways to Make Your Website Load Faster• Chase and Ryan's Go-To Marketing Tools to Implement in Your Website• What Things You Can Be Testing On Your Website and Content Refreshes