Legal Mastermind Podcast - Presented By Market My Market

Kwasi Bowman is the Director of Account Management at Gavelytics. Gavelytics is a company that goes through records within state courts and extracts information on judge behavior to give litigators. Kwasi's role within the company is to take care of current clients and make sure that they are aware of how to use the technology. He ensures everyone is maximizing use of the product as well. On This Episode, We Discuss...• Structuring Your Strategy as a Result of Analytic Predictions• Value AI Brings in Ability to Adjust Predictions and Anticipations• Future of AI and How That Affects Lawyers

Kwame Christian is the Director of the American Negotiation Institute where he conducts negotiation and conflict management workshops around the country. He is also author of the Amazon best seller – Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict and host of the word's most popular negotiation podcast - Negotiate Anything.On This Episode, We Discuss …• Recognizing Social Injustice and What Constitutes Action• Steps of the Compassionate Curiosity Framework• What is a Lawyer's Role as a Defender of Justice?Webinar Information: June 5th, 2020 at 12 PM EST https://us02web.zoom.us/meeting/register/tZIvfuqtrjksHdUSm7XQqRXIMNth-xHQEx_P americannegotiationinstitute.com/justice

Ted DeBettencourt is the Co-Founder of Juvo Leads. Ted has been working in the legal marketing industry for over 11 years now and began Juvo Leads with his partner about 3 years ago after running a small legal marketing agency himself. Juvo Leads is a complete lead capture and tracking company for law firms and other legal marketing agencies; they help law firms get more leads through website chat, as well as track leads that come through via phone call and form submission. If you are interested in speaking with Ted or learning more about his company, visit their website here - https://juvoleads.comOn This Episode, We Discuss ...• Tracking the Source of Leads vs Tracking the Source of New Clients and Signed Cases• What is Speed to Lead and Why Is It So Crucial? • Website Mobile Experience and Tracking Leads via SMS

James Moorhouse has been in the legal marketing industry for over 20 years now, after beginning in 1999. James learned many tricks of the trade from his mentor in his time at Wallin and Klarich. He has since ventured into different roles and is currently consulting with attorneys at JPM 4 Marketing.On This Episode, We Discuss ...• What You Should Be Considering for a Marketing Budget• How to Market in High Yield but Less Competitive Markets• Different Ways to Utilize Google My Business for Marketing Your Firm

Paul Faust is the President and Co-Founder of Ringboost. Ringboost has a passion for helping business owners grow any way they can and they are all about providing companies and firms with numbers that they can use in their marketing to drive more voice interaction. Paul oversees the sales and marketing functions of Ringboost, working with clients of all sizes to find memorable numbers that will be game changing for their businesses.On This Episode, We Discuss ...• The Importance and Benefits of Voice Communication• What is Number Sharing and How Does it Work?• Toll-Free Number vs. Local Number

Grace Montealegre is the Vice President of Marketing for Persist Communications as well as the Vice President of Marketing for Gacovino & Lake Law Firm. Grace has over 15 years of experience in legal marketing with over 20 years of experience in marketing as a whole. She started with import and export law and has primarily focused in personal injury and mass tort law for the last 5 years. Grace has worked with all aspects including SEO, PR, Brand Management, but is extremely passionate about automation in marketing. On This Episode, We Discuss ...• Assessing Your Current Processes and Identifying Tools to Streamline In Phases• What is Marketing Automation?• Importance of Capturing Your Contact in the First 5 Minutes

Dan Brian is the Director of Digital Marketing at Riddle & Brantley, LLP. He has been in the Digital Marketing Industry for over 14 years and primarly worked in the agency world when he first began his career. Dan developed a love for applying scrappier startup tactics and strategies to online marketing that he eventually brought with him when he transitioned to legal marketing a little over one year ago.On This Episode, We Discuss ...• The Importance of Repurposing and Recycling as Much Content as Possible• Following the 80-20 or 90-10 Rule in Content Writing• Steps and Tools to Use in Organizing Your Content Development Process

Andy Edelstein is Copywriter and Creative Director for Edelstein Communications. He spent nearly two decades working on Madison Avenue among the "Mad Men" before taking his business freelance in 2001. He specializes in the legal industry, but also has significant experience in B2B, Technology, Financial Services, and Healthcare. Andy is an active member and previous board member of the Legal Marketing Association (LMA). On This Episode, We Discuss ... • Bios and the Resistance from Lawyers• Finding Differentiation in Your Law Firm• Copywriting vs. Content Writing

Talien is the Director of Bankruptcy Operations at McFarlin LLP and has been working in the legal industry for nearly 12 years. On This Episode, We Discuss . . .• What Clients Are Looking For When Choosing a Firm• Listening During Initial Contact / First Impression• Why 'Human Touch' Is So Important In Communication

Peter Webb, Bobby Ravan, and Angela Wearn are all members of Scorpion. Peter is the Senior Vice President of Sales and has been with Scorpion for over 18 years since it was founded in 2001. Bobby has been with the company for just under 5 years and is the Director of Corporate Marketing. Angela is the Executive Vice President of Personal Injury and has been with Scorpion for nearly 6 years and has held several positions. On This Episode, We Discuss ...•Thinking About Your Strategy - What Clients / Cases Are You Looking For?•What Is Omni-Channel Marketing and How Can It Benefit Your Firm•Branding Concepts and Why Branding Is So Important