

Legal Mastermind Podcast - Presented By Market My Market
Market My Market
The Legal Mastermind Podcast focuses on tips and tactics for Law Firms and Lawyers to Grow and Manage their Law Firm. Hosts Ryan Klein and Chase Williams from Market My Market, sit down with experts in the legal community to discuss marketing, branding, intake and more.
Episodes
Mentioned books

Aug 21, 2020 • 22min
EP 67 - Kirk Smith - How Lawyers Can Add Value and Enhance Experiences for Clients That Have Been Taken Advantage Of
Kirk Smith is a Managing Partner at Shepherd, Smith, Edwards & Kantas, LLP. He has been practicing law for over 21 years and was also a former stock broker. Kirk’s firm largely represents consumers against brokerage firms or investment advisors and they look to help consumers that may have been taken advantage of either in their portfolio or retirement savings. Often what went wrong inside a person’s portfolio could be due to the broker or brokerage firm’s negligence and Kirk looks to help those consumers and file cases on their behalf in what is called finra arbitration. If you are interested in getting in contact with Kirk, visit his website at https://www.investorlawyers.com or you can call his office at 800-259-9010. On This Episode, We Discuss ...• Red Flags That You Can Look For When Speaking to Your Clients• Why Are the Elderly Targeted and More Susceptible?• Misrepresented Products and Topics to Stay Away From

Aug 17, 2020 • 33min
EP 66 - Peter Walts - Building Business Development Through IP and Value Proposition
Peter Walts is the Founder and CEO of Centropy Group as well as the COO of Employment Law Alliance, otherwise known as ELA. Peter is focused on creating new value and client momentum through business strategy, alliances, licensings and transactions. He has been in this business for about 20 years now and has enjoyed helping companies look at building alliances and building business development within their firms. Has been helping law firms specifically for about 7 years primarily through ELA. Peter also hosts a few different podcasts but mainly focuses on Employment Matters. You can learn more about Peter at centropygroup.com and you can learn more about Employment Law Alliance at ela.law. You can find his podcast ‘Employment Matters’ at https://employment_matters.buzzsprout.com and connect with him via LinkedIn at https://www.linkedin.com/in/peterwalts/On This Episode, We Discuss ... • Leveraging Intellectual Property Internally• Assessing Your Unique Value Proposition• Benefits of Strategic Alliances for Law Firms

Aug 14, 2020 • 23min
EP 65 - Terri Pepper Gavulic - Benefits to Being in a Law Firm Networking Group to Obtain Referrals and Expert Opinions
Terri Pepper Gavulic is the Chief Business Officer or TerraLex. TerraLex started as a referral network nearly 30 years ago and now, they are a membership network by invitation only. Her company has made a conscious effort to morph from being solely a referral network to having a platform for their members to collaborate which gives them the opportunity to have an even larger global footprint.On This Episode, We Discuss ...• How Does the Membership and Vetting Process Work?• Important Elements of Networking to TerraLex Members• Ways for New Lawyers to Get Involved in Referral Groups

Aug 10, 2020 • 18min
EP 64 - Doug Ott - Getting to Know Your Contacts on a Personal Level to Improve Business Development
Doug Ott is the Founder of Doug Ott Consulting, LLC. Doug has been coaching and mentoring lawyers and accountants for the past 15 years and has been in business development for his entire career, over 30 years. He opened his own consulting practice about 4 years ago. Doug realized that there was a huge need for telling lawyers how not to sell, but how to connect with their prospective and existing clients to help them grow their business. His company, Doug Ott Consulting, works with lawyers all over the US including small, medium, and large firms. If you would like to get in contact with Doug, you can check out his website at www.dougottconsulting.com or connect with him on LinkedIn (https://www.linkedin.com/in/dougott123/). You can also call him on his direct line at 415-350-9423. Doug is happy to offer a free 30min consultation for any quick question you may have. On This Episode, We Discuss ...• Organizing Your Contacts List and Tracking Development of Relationships• Staying Top of Mind in Business Development• Collaborating with Internal and External Colleagues

Aug 7, 2020 • 28min
EP 63 - Chase Williams and Ryan Klein - Why You Need to Start the Approval Process for the Biggest Google Update in Years
On This Episode, We Discuss ...• Why Are the Legal Local Service Ads Important to You?• Where You Should Begin with Google Screened Local Service Ads• Frequently Asked Questions Regarding Google Local Service AdsTo view the screen share video: https://www.youtube.com/watch?v=YNM578QyCDM&feature=youtu.beIf you are interested in learning more, check out Ryan's blog post - https://www.marketmymarket.com/google-screen-local-service-ads-expands-into-more-practice-areas-and-cities/ and if you would like to schedule a video consult with Ryan, use the following link to select a date and time - https://calendly.com/market-my-market/1-on-1-set-up

Aug 3, 2020 • 26min
EP 62 - Jason Levin - Getting Started with a Business Development Plan to Raise Your Profile
Jason Levin is the Founder and Owner of ReadySetLaunch. Jason implements a specific set of tools and approaches that lawyers should be using for law firm business development. ReadySetLaunch has been around for nearly 9 years as a full-service coaching and training company for attorneys doing business development for councils, partners, associates helping them create a road map and execute it so that they can succeed within their firms and within their practices. If you are interested in contacting Jason, please visit his website at readysetlaunch.net or email him directly at jason@readysetlaunch.netOn This Episode, We Discuss ...• Understanding Discipline and Focus in SMART Goals• Common Traps that Lawyers Fall Into Within Business Development• Pro Bono as a Part of the Business Development Plan

Jul 27, 2020 • 26min
EP 61 - Michelle King - How to Pitch Yourself to the Media to Effectively Position Your Law Firm
Michelle King is the President and Founder of Reputation Ink. Reputation Ink is a public relations and content marketing firm working mostly with law firms. The primary service they provide is getting attorneys and law firms in the media - getting them positioned as thought leaders/experts in whatever niche they’re in - securing the media coverage, but also securing the firm as a whole covering their case wins and matters they are involved with. On the content side, they work with firms to figure out what kind of content they should be publishing, how to do that effectively, as well as how to utilize a lot of that content for public relations purposes. If you are interested in contacting Michelle, please reach out by visiting their website at www.rep-ink.com or you can email Michelle directly at michelle@rep-ink.com.On This Episode, We Discuss ...• Determining Your Subject Matter Sweet Spot• How to Present Yourself in a Different Way to the Media• Goals for Law Firms When Engaging with PR Firms

Jul 24, 2020 • 24min
EP 60 - Alycia Sutor - Selling as an Act of Service to Become Authentic in Your Business Development
Alycia Sutor is the Managing Director at GrowthPlay and leads the Professional Services Team. She has more than 20 years of experience helping lawyers and executives accelerate their sales performance and revenue growth. Alycia began in this industry when she discovered the opportunity to help lawyers rethink how they bring themselves into being so that the world can rethink the value that lawyers bring to the world. Please reach out to Alycia at www.growthplay.comOn This Episode, We Discuss ...• Understanding Sales as a Service and the Meaning Behind It• How to Keep Your Relationships with Clients and Prospects Open• The Levels of Working with Professionals to Develop Business Plans

Jul 20, 2020 • 28min
EP 59 - Bryan Sklover - Enhancing Digital Communication to Get Your Point Across in the Most Effective Way
Bryan Sklover is an On-Air Personality and has worked in the broadcasting industry for the past 18 years. He has been with iHeartRadio on 101.1 WJRR, a PA Announcer for the Orlando Solar Bears Hockey Team, producing the Mike Harvey Show, as well as being involved with other sports teams including Orlando Magic and Tampa Bay Lightning. He has worked overall in communication as he taught at the Connecticut School of Broadcasting. Bryan likes to encourage people to use the skills they may or may not even realize that they have to get their point across the right way. You can connect with Bryan on LinkedIn at https://www.linkedin.com/in/bryan-sklover-304a7183/.On This Episode, We Discuss ...• How to Sound More Effective Over the Phone• Methods for Becoming a Confident Speaker• Bryan's Suggested Tools for Best Quality of Production

Jul 17, 2020 • 30min
EP 58 - Mary Balistreri - How Great Leaders Build Trust and Get Extraordinary Results
Mary Balistreri is the Business Development and Leadership Coach at Quarles and Brady. She coaches attorneys both in groups and individually to develop action plans and strategies to in turn develop business. Mary focuses on discovering tactics to help individuals grow to their full potential. She is also certified in Conversational Intelligence.On This Episode, We Discuss ...• The Importance of Trust in Conversations and Relationships• Understanding Communication Styles and the 80-20 Rule• Assumptions and Judgement vs Discovering Intent