Sounds Profitable

In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video called “Research Collection Methods.” We talk about Sounds Profitable’s approach when it comes to education for the industry and how understanding research collection methods fits into our mission. We also discuss our upcoming research projects and where you can go to learn about them.Listen to learn about: Probability samplingConvenience sampling“Crap” samplingWhy understanding research methodology is importantHow to understand and take action on industry studiesWhat we’re presenting at The Podcast Show in London for SP partnersLinks:Ashley Reese’s tweet about Robert DeNiro / Al PacinoHow To Murder a PodcastSounds Profitable’s YouTube channelCredits:Hosted by Bryan Barletta, Arielle Nissenblatt, Tom WebsterProduced by Spooler MediaHosted on Art19Recorded on SquadCast.fm Edited by Gavin Gaddis

This week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, and seven significant years at that. We asked Newt to share some perspective on how podcasting has changed, and how it can continue to grow as a viable career.Written by Newton SchottelkotteEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week's stories: DISQO: Proving the Power of Podcast AdsElite podcasts struggle while the podcast masses thrive.Pluto TV has an ad frequency problem.Quick Hits: Newsguard Launches World’s First Journalist-Vetted Podcast Credibility Ratings. In addition to this announcement, Newsguard has also announced a partnership with Barometer to provide episode-level misinformation detection for podcasts. Dovetail from PRX is now IAB Podcast Measurement 2.1 Certified. Spotify launches the Spotify Audience Network in France, Spain, and Italy. Continuing podcast’s global growth, advertisers will now have access to the network in more European countries. This week on Data Decoded, Tom Webster brings a special extra-long episode in the form of his IAB Upfront talk. Join Tom as he breaks down the data to look at the anatomy of podcasting’s audience, and how it has grown.

The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a promising ratio for podcasting’s core.Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week's top stories: How to use CTV as a Roadmap for Programmatic AudioWhat downturn? In real terms, ad spending is doing just fine.Washington State passes sweeping health data lawResearch Roundup: Audacy State of AudioCumulus Media 2023 Audioscape iHeart State of Podcasting 2023Podcast Advertising Benchmark Report by PodsightsThe Soundout Index 2023Quick hits: Barometer and Audiohook partner to enable Brand Suitability and Contextual Targeting at scale. The partnership aims to allow advertisers the ability to enforce brand suitability guidelines while also taking advantage of Audiohook’s programmatic platform. New on Data Decoded, Tom shares his love of commercial jingles while examining interesting data in the Soundout Index report. Why is sonic branding seemingly less effective on Gen Z? Find out in Tom’s new six minute video!

In this episode, we discuss baseball! The new pitch clock, our favorites teams…just kidding. We talk about what it means to swing for the fences in the podcast and audio space and the companies who are taking big risks. Sounds Profitable is in a unique position to not only swing for the fences ourselves, but to help others who want to help grow this industry too.Listen to learn about: The big swings we’ve taken and how they’ve paid offWhy the podcast industry needs big ideasSome Sounds Profitable partners who are conducting industry-leading researchWhy kids and family podcasts are helping to grow the pieWhy we think the new Julia Louis Dreyfuss Podcast from Lemonada is a great example of a successful swing for the fenceLinks:Sounds Profitable’s partnersLemonadaWiser Than MeClevelandCredits:Hosted by Bryan Barletta, Arielle Nissenblatt, Tom WebsterProduced by Spooler MediaHosted on Art19Recorded on SquadCast.fm Edited by Gavin Gaddis

A recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com

This week on The Download: How Brands Can Lift the Tide of Minority-Owned MediaMore brands choose Boomer/GenX influencers as 'older audiences can be just as impactful' as young ones.What Marketers need to know about Generation Zennial from social media and buying habitsAnd in Quick Hits: Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts by Anthony Vargas. Veritonic Achieves Security Organization Control 2 Type II Certification. After an audit by Prescient Assurance, Veritonic has been validated as having effective enterprise-level security for customer data. Audioboom publishes 2022 Annual Report & Financial Statements. The company reports double-digit growth in several key metrics. WPP Acquires Sonic Branding Agency Amp to Strengthen Landor & Fitch by Stephen Lepitak. This is the third acquisition by WWP in the past month, along with technology-focused social influencer marketing agencies. For links to all articles covered and a full transcript of the episode, please visit SoundsProfitable.com/podcast

In this special re-upload, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across different sectors and levels within companies. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show.Listen to learn about:Shiv Gupta’s careerWhy it’s important to create non-biased courses that educate on entire industriesHow Sounds Profitable plans to approach an education initiativeWhy we need your feedback on this podcastHere’s our favorite idea from this conversation: creating opportunities for folks to learn, either if they’re new to a job or looking to move on to the next level, benefits everyone.Links:Bryan BarlettaArielle NissenblattShiv GuptaU of DigitalThe DownloadSounds Profitable: Narrated ArticlesSquadCastPodscribeCredits:Hosted by Bryan Barletta & Arielle NissenblattAudio engineering by Evo TerraExecutive produced by Evo Terra of Simpler MediaSounds Profitable Theme written by Tim CameronRevised edit by Gavin Gaddis.

Continuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. Get in touch to learn more about the Business Leaders Summit at The Podcast Show London! Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.