Sounds Profitable

In this special re-upload, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across different sectors and levels within companies. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show.Listen to learn about:Shiv Gupta’s careerWhy it’s important to create non-biased courses that educate on entire industriesHow Sounds Profitable plans to approach an education initiativeWhy we need your feedback on this podcastHere’s our favorite idea from this conversation: creating opportunities for folks to learn, either if they’re new to a job or looking to move on to the next level, benefits everyone.Links:Bryan BarlettaArielle NissenblattShiv GuptaU of DigitalThe DownloadSounds Profitable: Narrated ArticlesSquadCastPodscribeCredits:Hosted by Bryan Barletta & Arielle NissenblattAudio engineering by Evo TerraExecutive produced by Evo Terra of Simpler MediaSounds Profitable Theme written by Tim CameronRevised edit by Gavin Gaddis.

Continuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. Get in touch to learn more about the Business Leaders Summit at The Podcast Show London! Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week's stories: ‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold adsPew Research publishes Podcasts as a Source of News and InformationAmericans Spend $48 per Month on Video Streaming Services — and Half of Those Surveyed Say That’s Too MuchFTC Warns Almost 700 Marketing Companies That They Could Face Civil Penalties if They Can’t Back Up Their Product ClaimsQuick hits:Podscribe is now IAB Tech Lab Certified. Announced this Monday, verification platform Podscribe announced they have officially received their IAB certification after a six month audit process. Podcast hosting platform Ausha has announced the implementation of ChatGPT into their social media management system. Netflix Earnings, Netflix’s Movie Strategy, Accretive Ads by Ben Thompson. This week’s Stratechery issue covers the recent Netflix earnings call, Thompson’s previous coverage of Netflix, and what could lie in Netflix’s future. Veritonic has published a new guide titled 5 Things to Consider When Running a Brand Lift Study for Audio. For full transcript and links to all articles mentioned, please visit SoundsProfitable.com/podcast

Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers they’ve uncovered for potential listeners, and how you can get involved.Listen to learn about: How to idea for this event came aboutLauren and Arielle’s woman-on-the-street approach to ask people about their listening habitsBest practices they’ve uncovered for recommending podcastsThe pre, mid, and post-roll ad campaign you can participate inLinks:Lauren PassellTink MediaAdopt-a-Listener MonthCredits:Hosted by Bryan Barletta, Arielle NissenblattProduced by Spooler MediaHosted on Art19Recorded on SquadCast.fm Edited by Gavin Gaddis

Discussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P. How brands can tailor their audio ads to target “co-listeners”Why news outlets are putting their podcasts on YouTube Quick Hits:The 2023 Quill Podcast Awards nominations are now open. Public nominations will run until April 24th, with finalists announced on May 4th and winners announced on May 17th. Eligibility guidelines and categories can be found on Quill’s website. OxfordRoad has published a new study titled Solving Audio Ad Attribution. The white paper aims to teach marketers how to improve performance at scale and proposes vanity urls “no longer cut it.” A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry by Seb Joseph and Marty Swant for Digiday. A substantial breakdown of the aftershocks from the SVB collapse and what impacts it’ll have on advertising. For full transcript and links to everything mentioned, please visit SoundsProfitable.com/Podcast

In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they identified, and much more. Listen to learn about: How Tom’s recent research was received by a primarily European audienceRadio’s prevalence in EuropeWhat podcasting can learn from radioWhy Sounds Profitable feels it’s important to be at non-podcast-specific eventsThe Podcast Summit at RadiodaysLinks:Radiodays EuropePodcast Show LondonData DecodedAdopt-a-Listener MonthSounds Profitable’s researchCredits:Hosted by Bryan Barletta, Arielle Nissenblatt, Tom WebsterProduced by Spooler MediaHosted on Art19Recorded on SquadCast.fm Edited by Gavin Gaddis

This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found.Contact for information about Business Leader Summit in London.BumperCredits:Written by Tom WebsterEdited by Bryan Barletta.Assembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week on The Download:AMERICA bill aims to regulate big ad techPublishers find Q1 numbers not as bad as forecastedA deep dive into podcasting in South KoreaQuick Hits:Submissions for the Digiday Media and Technology awards are approaching their regular deadline of May 11th. If you’re interested in submitting a podcast to either category, use code soundsprofitable, all one word and lowercase, to take $100 off your submission fee. Rococo Punch launches RP Labs, a vertical dedicated to continuing education audio experiences. Rococo RP Labs announcementAudio Insurgent author Eric Nuzum published the text of his seven minute Radiodays Europe speech on market saturation in audio. The speech makes a bold statement: market saturation doesn’t exist for podcasts created by genuinely motivated production teams. Adthos launches self-service AI-generated audio ads for radio, podcast, and streaming. Starting Tuesday, users of the Adthos platform now have access to the ability to generate an audio ad creative from scratch entirely using AI tools, from the script to backing music. TuneIn adds 120,000 audiobooks to premium service, by Matthew Keys. Audio streamer TuneIn has now added a sizeable library of audiobooks. Some classic titles will be available for free, while premium users will have access to the entire collection.For all links and a full transcript of the episode, visit SoundsProfitable.com/Podcasts

Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust.Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball Expands Its Host-Read Podcast Advertising Marketplace Model to YouTube Integrations. Podcast Company Audacy Shakes Up Its Leadership, Retains Cadence13 Studio by Ashley Carman. For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast