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Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories
May 4, 2023
11:41
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Episode notes
1
CTV's Roadmap for Programmatic Audio
00:00 • 5min
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2
The My Health, My Data Act Is Signed Into Law in Washington State
05:03 • 7min
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This week's top stories:
How to use CTV as a Roadmap for Programmatic Audio
What downturn? In real terms, ad spending is doing just fine.
Washington State passes sweeping health data law
Research Roundup:
Audacy State of Audio
Cumulus Media 2023 Audioscape
iHeart State of Podcasting 2023
Podcast Advertising Benchmark Report by Podsights
The Soundout Index 2023
Quick hits:
Barometer and Audiohook partner to enable Brand Suitability and Contextual Targeting at scale
. The partnership aims to allow advertisers the ability to enforce brand suitability guidelines while also taking advantage of Audiohook’s programmatic platform.
New on Data Decoded
, Tom shares his love of commercial jingles while examining interesting data in the Soundout Index report. Why is sonic branding seemingly less effective on Gen Z?
Find out in Tom’s new six minute video!