Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Jun 26, 2024 • 5min
NYT’s Audio Paywall, Podcasting's Ad Advantage, & More
New York Times plans to implement a paywall for its podcasts. Insights from Edison Research's UK podcast consumer study are discussed. The podcast also covers a diverse range of podcast consumption and gives a preview of the upcoming VidCon conference in LA.
Jun 26, 2024 • 8min
My Favorite Insight From Ad Nauseam
This week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum.Written by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Jun 25, 2024 • 3min
🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More
Topics include Apple TV+'s dual-language podcast, record labels suing AI music startups, and a report on streaming subscription efforts to retain users.
Jun 24, 2024 • 5min
Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More
Here's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Office Ladies' podcast plans network move.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 21, 2024 • 8min
Improving Podcasting's Accessibility, Worldwide Industry Growth, & More
Here's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podcasts to global devices.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 20, 2024 • 5min
Podcasting is Influencing, Coverage from Cannes, & More
Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own brands. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 18, 2024 • 5min
Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More
Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 17, 2024 • 4min
🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More
Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 14, 2024 • 9min
Spotify Video Goes Wide, New Podcast Ad Study, & More
Here's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience, and Spotify's new video podcast uploads.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 13, 2024 • 4min
Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More
Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes' first creator upfront.Find links to every article mentioned and the full write-up here on Sounds Profitable.
