Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Jun 10, 2024 • 4min
Audio's Cross-Platform Power, Video on Spotify, & More
Discover how Audacy's survey on cross-platform podcast advertising is shaking up the industry, Spotify's new video feeds for all podcasts, and how budget cuts are forcing producers to adapt in the fast-evolving podcasting world.
Jun 7, 2024 • 8min
Megaphone to Recertify, Audiences on Podcast Ads, & More
This podcast explores Megaphone's IAB recertification, listener attitudes towards podcast ads, Spotify's partnership with Nebula, Canadian legislation on taxing foreign streamers, industry collaborations and advertising campaigns in the podcasting world
Jun 6, 2024 • 5min
Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More
Here's what you need to know for today in the business of podcasting: how tolerant audiences really are of podcast advertising, a new memo for SAG-AFTRA members regarding AI, and how Gen Alpha kids are sharing brands with their parents.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 5, 2024 • 4min
Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More
Here's what you need to know for today in the business of podcasting: a new Canadian legislation will tax foreign streamers, Discord partners with TuneIn to bring live radio to the platform, and Colgate launches the first ever UK podcast advertising campaign.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 5, 2024 • 5min
“My Audience Won’t Tolerate Advertising”
This week Tom Webster breaks down the upcoming Sounds Profitable study Ad Nauseam and what questions it aims to answer about podcast advertising.Written by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Jun 4, 2024 • 5min
Spotify Signs Nebula for Video, Kids' Podcasts Cut 📱Time, & More
Here's what you need to know for today in the business of podcasting: Spotify’s and Nebula are partnering to bring video essay content to the platform, why retailers hate that you buy big things on your laptop, and the pros and cons of publishers’ AI licensing deals.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 3, 2024 • 4min
Megaphone to Rejoin IAB, 🍁 Podcast Trend Report, & More
Spotify's Megaphone re-certified by IAB, Triton Digital's Canadian podcast report, publishers and advertisers criticize Apple's 'web eraser' tool, Serial's impact on true crime podcasting, OpenAI and Vox Media partnerships, Wondering expands into UK sports podcasting.
May 31, 2024 • 10min
Addressing Spotify, Aging Out Demographics, & More
This podcast discusses Spotify's role in podcasting, aging demographics, and lessons from MENA podcasting scene. Topics include Spotify's ad strategies, challenges with ad sales, aging podcast audiences, potential in MENA region, and obstacles to brand investment.
May 29, 2024 • 14min
Of Mice and Megaphone
This week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform corporation it is.Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
May 23, 2024 • 3min
Industry Leaders in London, Licensing in Podcasting, & More
Here's what you need to know for today in the business of podcasting: Sounds Profitable interviewed several industry leaders on the show floor of Podcast Show London, a look at how podcasting takes on licensing, Spotify debuts new Austalian statistics for podcasts, and the rising problem of over-attribution in advertising. Find links to every article mentioned and the full writeup here on Sounds Profitable.
