Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Jul 11, 2024 • 5min
Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and More
Here's what you need to know for today in the business of podcasting: creator startups see big gains, the ad industry goes to court, and CNN launches gigital subscriptions.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 10, 2024 • 3min
TAL Ad Sales Switch, Creators @ Cannes Lions, & More
Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 10, 2024 • 6min
What Border Collies Can Teach Us About Podcasting
This week Tom Webster explains the lessons podcasting can learn from man's best friend.Written by Tom WebsterNarrated by Gavin GaddisAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Jul 9, 2024 • 4min
Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More
In this episode, they discuss Spotify's new features, rewatch podcasts with celebrity hosts, marketing to LGBTQ consumers, the rise of women's sports content, and current industry news in the podcasting world.
Jul 8, 2024 • 4min
Managing Misinformation, Tackling Sports Podcast Ads, & More
Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 3, 2024 • 4min
Making Logos Loud, Sports Driving Standardization, & More
Here's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly truth of media business.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 2, 2024 • 5min
YouTube Trends Report, Where Gen Z Gets News, & More
Here's what you need to know for this week in the business of podcasting: how brand fans are shaping culture, what users really come to Instagram and Tiktok for, and Wells Fargo's best practices for influencer marketing.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 1, 2024 • 4min
News Producers ❤️ Podcasts, Updates from Vidcon, & More
Here's what you need to know for this week in the business of podcasting: why news producers are turning to podcasts, updates from Vidcon, and how podcasters are pivoting in the wake of its gold rush.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 28, 2024 • 10min
Expected Podcast Ad Load, 🎵 Labels Sue AI Startups, & More
This podcast discusses listener expectations for podcast ads, legal battles between music labels and AI startups, lessons from FM radio for podcast advertising, marketing strategies in a post-cookie world, and political content consumption in the UK.
Jun 27, 2024 • 4min
Olympic Advertising Strategies, Acast's UK Election Campaign, & More
Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one year later, and how publishers are pitching women's sports to interested advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.
