Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Jul 24, 2024 • 4min
Spotify's New Ad Manager, U.S. Political Advertising Shakeup, & More
Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Black podcast fans are listening to.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 24, 2024 • 8min
Educational Opportunities for the Podcast Industry
Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Jul 23, 2024 • 3min
Google Keeps 🍪(Kinda), Spotify's Q2, & More
Here's what you need to know for this week in the business of podcasting: Google might keep cookies, Spotify's Q2 earnings, and what is MMM?Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 22, 2024 • 5min
AI Ethics for Ads, Podcasting's Olympic Potential, & More
Here's what you need to know for this week in the business of podcasting: new ethics guides for AI advertising, audio's role in women's sports fandom, and a check-in with ads on Netflix.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 19, 2024 • 9min
Platforms Fight to Stay Brand Safe, Programmatic’s Future, and More
Here's what you need to know for this week in the business of podcasting: the fight against misinformation, why podcasting sees a future in sports, and how to find your show's best bits.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 18, 2024 • 4min
What Your Podcast Can ✂️, From Athlete to Influencer, and More
Here's what you need to know for today in the business of podcasting: why brands are courting sports stars, a new podcast for the Deaf/HoH community, and why your podcast could use an edit. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 17, 2024 • 4min
Podcasting Gets Global, Programmatic Tempts CTV, and More
Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in podcast accessibility. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 17, 2024 • 7min
What Has Your Podcast Got To Lose?
This week Tom Webster provides an exercise in trimming the fat from your podcast.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Jul 16, 2024 • 3min
Rapid Misinformation, Audio's Prime Advantage, and More
Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 15, 2024 • 5min
Sports Explosion, Going Long on YouTube, and More
Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of the feature-length video essay.Find links to every article mentioned and the full write-up here on Sounds Profitable.
