Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Oct 3, 2024 • 4min
Podcasting Like Liquid Death, Transcript Upgrade @ Apple, & More
Here's what you need to know for this week in the business of podcasting: why audio-only should stay special, can't-miss panels at ad week, an update to Apple transcripts.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 2, 2024 • 6min
Podcasting 🔜 Advertising Week NYC, Ad Tolerance Rising, & More
Here's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put off brands, and how brands are using podcasts to network.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 2, 2024 • 8min
19.2 Ounces of Podcasting Wisdom
What Liquid Death capitulating to produce a 12oz version after building their brand on 19.2oz can teach podcasting.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Oct 1, 2024 • 4min
Can't Skip YouTube, Spotify Pod Fan Study, & More
Here's what you need to know for this week in the business of podcasting: Apple Podcasts' new "Series" feature, why YouTube ads are getting unskippable, and new requirements from Nielsen.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 30, 2024 • 5min
Chartable to Close, NYT Teases VP Podcast Appearance, & More
Here's what you need to know for this week in the business of podcasting: Chartable to sunset, how the news business can stay sustainable, and what demographic brands are missing.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 27, 2024 • 10min
FTC Data Privacy Concerns, Podcasting’s Next 20m Listeners, & More
Here's what you need to know for this week in the business of podcasting: connecting with potential listeners, video podcasting goes talk show, and Meta AI spells trouble for advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 26, 2024 • 4min
Podcasting's Next 20m Listeners, Spotify Syncs Feeds, & More
Here's what you need to know for this week in the business of podcasting: the potential of the Persuadables, Spotify's new synced feeds feature, and fintech taps influencers and more for ad campaigns. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 25, 2024 • 5min
Meta Ad Bugs, Paramount Announces Layoffs, & More
Here's what you need to know for this week in the business of podcasting: layoffs at Paramount audio, new features on YouTube, and optimizing the news with AdExchanger. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 24, 2024 • 4min
Australia's 2m Daily Listeners, NYT Launches Podcast Tier, & More
Here's what you need to know for this week in the business of podcasting: the top movers and shakers in podcast advertising, paywalled back catalogues at NYT podcasts, and more outlets shift their strategies.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 23, 2024 • 6min
FTC on Privacy, Spotify Reaffirms Extremist Content Policy, & More
Here's what you need to know for this week in the business of podcasting: FTC takes on privacy practices, working to stop violent content online, and the second wave of podcasting's deals.Find links to every article mentioned and the full write-up here on Sounds Profitable.
