Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Sep 20, 2024 • 8min
Women’s Sports 🔊 Revolution, Voters Trust Podcasts, & More
Here's what you need to know for this week in the business of podcasting: amplifying women in podcasting, what registered voters are listening to, and how the olympics shook out for broadcasters.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 19, 2024 • 5min
Refocusing Podcasting for Women, YouTube's Launching Hype, & More
Here's what you need to know for this week in the business of podcasting: women in podcasting, the sports revolution coming to audio, and YouTube's new Hype feature.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 18, 2024 • 4min
FAST Fill Rates, Podcast Habits of Registered Voters & More
Here's what you need to know for this week in the business of podcasting: the listening habits of registered voters, an ad-tech antitrust lawsuit may hurt YouTube, and the future of TV briefing.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 18, 2024 • 10min
Reversing the Algorithm for Women in Podcasting
Most top podcast charts skew heavily male, and the average podcast audience is backsliding in comparison to the population. How do we fix this?Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Sep 17, 2024 • 3min
Coca-Cola on Open Web, International Brands on Podcasts, & More
Here's what you need to know for this week in the business of podcasting: Coca-Cola takes a stance on the open web, international advertising in Australia, and CEOs' favorite podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 16, 2024 • 4min
BBC Renews Podcast Strategy, Spotify Focusing Video, & More
Here's what you need to know for this week in the business of podcasting: ad load during elections, BBC Sounds serves up the best, and Spotify continues to move to video.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 13, 2024 • 7min
Elections Influencing Influencers, Women's Sports a Slam Dunk, & More
Here's what you need to know for this week in the business of podcasting: how elections are doing the influencing, an IP switch, and why women's sports is continuing to rise.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 12, 2024 • 5min
Setting Midrolls Straight, Podcast Execs Eye Influencer Budgets, & More
Here's what you need to know for today in the business of podcasting: Sounds Profitable at four, podcasting goes for influencer deals, and the case for quality over quantity.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 11, 2024 • 3min
IPv6 vs. IPv4, 📉 Streaming Ad Prices, & More
Here's what you need to know for today in the business of podcasting: Podscribe's new tracking solution, Amazon drives streaming prices down, and how creators are influencing the election.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 11, 2024 • 8min
Four Years Strong
Bryan Barletta looks back on four years of Sounds Profitable, and where we can go next. Written and narrated by Bryan BarlettaAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
