Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Oct 16, 2024 • 4min
Podcast Debuts 🎵 Single, YouTube on RSS, & More
Here's what you need to know for this week in the business of podcasting: the first single debuted on a podcast, more "Questions To...", and breaking into the Gen Z sphere.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 16, 2024 • 9min
Audio and Video Podcast Consumers in 2024, Part One
The first of a two-part exploration of how audio-first and video-first podcast audiences consume their favorite content.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Oct 15, 2024 • 4min
Kids & Family Ad Opportunity, Podcasting's a Maturing Industry, & More
Here's what you need to know for this week in the business of podcasting: podcasting grows up, kids and family opportunities for advertisers, and Spotify expands its audiobook reach.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 11, 2024 • 8min
Podcast Audience Interia, A Podcasting Election, & More
Here's what you need to know for this week in the business of podcasting: Wondery moves to merch, candidates go on a podcast tour, and why we need to promote podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 10, 2024 • 3min
Podcasting's Inertia Problem, Wondery x Spencers, & More
Here's what you need to know for this week in the business of podcasting: a call to promote podcasting, presidential candidates take on podcasts, and a new Wondery collab.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 9, 2024 • 4min
Influencers Focus Live Events, Podcast Ad Size Matters, & More
Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week, and podcasters on tour.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 9, 2024 • 8min
Inertia Is The Enemy of Podcasting
A significant amount of people simply stop listening to podcasts once they finish the show they’re listening to. Tom Webster talks about what can be done to rectify this.Written by Tom WebsterNarrated by Gavin GaddisAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Oct 8, 2024 • 4min
Walmart's Podcasting Insights, Audible en España, & More
Here's what you need to know for this week in the business of podcasting: more coverage of the presidential podcast tour, Audible's Spanish anniversary, and how Walmart is utilizing podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 7, 2024 • 5min
Presidential Podcasting Tour, Wondery Launching Toy Line, & More
Here's what you need to know for this week in the business of podcasting: presidential candidates take the mic, the story of SmartLess, and news from Advertising Week NYC.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 4, 2024 • 9min
Chartable Replacements, Podcasting @ Advertising Week, & More
Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting’s coming to Advertising Week, and updates to Apple Podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.
