The Unofficial Shopify Podcast

Kurt Elster, Paul Reda
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May 3, 2017 • 16min

Shopify Unite 2017 Pt.2

Part two of our special Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site. On April 20th, a thousand Shopify Partners from around the world gathered together in San Francisco for our 2nd annual Unite conference: a two-day event to discuss all things Shopify, commerce, and technology. And they announced a ton of stuff. There was something for everyone announced: new payment options, Shopify Plus features, app APIs, new theme toolkits, and more. Rather than have me tell you about it, we put together lightning interviews with twenty attendees (including Shopify COO Harley Finkelstein) to find out what's most impactful coming out of Unite. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Links: Everything We Announced at Unite 2017 (And What It Means For Merchants) Shopify Unite 2017 Youtube playlist Accelerate Checkout With Shopify Pay Introducing Launchpad: Time Saving Automation for Major Events, Campaigns, and Sales Introducing Wholesale: Your Next High Growth Sales Channel Meet the New Chip & Swipe Reader for Shopify POS Custom Storefronts - Building Commerce Anywhere Introducing: Mobile Store Builder - The Fastest (& Smartest) Way to Build a Native Mobile App Introducing Flow, Payment Scripts & Shopify Pay Building for Developer Success with Shopify's Newest APIs Recent Updates to Shopify's Online Store and Liquid Introducing Slate: A Shopify Theme Scaffold and Command Line Tool Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
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May 2, 2017 • 13min

Shopify Unite 2017 Pt.1

This week we have a special Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site. On April 20th, a thousand Shopify Partners from around the world gathered together in San Francisco for our 2nd annual Unite conference: a two-day event to discuss all things Shopify, commerce, and technology. And they announced a ton of stuff. There was something for everyone announced: new payment options, Shopify Plus features, app APIs, new theme toolkits, and more. Rather than have me tell you about it, we put together lightning interviews with twenty attendees (including Shopify COO Harley Finkelstein) to find out what's most impactful coming out of Unite. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Links: Everything We Announced at Unite 2017 (And What It Means For Merchants) Shopify Unite 2017 Youtube playlist Accelerate Checkout With Shopify Pay Introducing Launchpad: Time Saving Automation for Major Events, Campaigns, and Sales Introducing Wholesale: Your Next High Growth Sales Channel Meet the New Chip & Swipe Reader for Shopify POS Custom Storefronts - Building Commerce Anywhere Introducing: Mobile Store Builder - The Fastest (& Smartest) Way to Build a Native Mobile App Introducing Flow, Payment Scripts & Shopify Pay Building for Developer Success with Shopify's Newest APIs Recent Updates to Shopify's Online Store and Liquid Introducing Slate: A Shopify Theme Scaffold and Command Line Tool Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
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Apr 25, 2017 • 30min

Free Up Your Business: Delegating & Hiring with Connor Gillivan

Many Shopify store owners are bootstrapped solopreneurs, which means you’re handling everything in your business. As your business grows, you may want to delegate tasks, to give yourself free time to do focus on more valuable things, or maybe you just want to work less. The first time you hire is the scariest. Where do you start? How do you train people? How should you hire? To answer these questions and more, we’re joined by Connor Gillivan, author of Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies, founder of FreeeUp.com, and a veteran ecommerce entrepreneur who has sold over $20 million on Amazon. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: How Connor went from college dorm room entrepreneur to selling over $20 million on Amazon How he took that experience and leveraged it to build FreeeUp, online hiring marketplace for eCommerce business owners, with over 1,000 customers. How Shopify store owners can utilize remote freelancers to stay focused on what they do best and make their operations more efficient. Connor’s process for how store owners can remove tasks from their plate, surround themselves with experts, and keep pushing the company forward with their expertise. And why it’s okay to take a trial and error approach Links: FreeeUp.com - company Connor's Personal Blog Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies Connor's Facebook Connor's Twitter Connor's LinkedIn Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
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Apr 18, 2017 • 32min

Urbain: How a 20-year-old Entrepreneur from Minneapolis Earns a 3x ROI on Facebook

Logan Ketterling is a 20-year-old entrepreneur from Minneapolis who combined his passions for fashion, storytelling, and online marketing to launch a successful jewelry business. Logan's brand Urbain creates unique pieces from places of significance such as historic sites or local hotspots. Since the launch, Logan has worked hard to get awareness about his unique products. Using Facebook Ads, Logan has built profitable funnels to get a customer aware, engaged, and active in his business. Some of these funnels returning 2 to 3 times ROI using unique audiences and tons of research to build an onramp to a new brand in a crowded space. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: The exact steps in his Facebook sales funnel How Logan targets prospective customers His long-term wins with Facebook advertising The mistakes he would have changed in his journey Links: Urbain Message Logan on LinkedIn Logan's 'About' Landing Page Zipify Pages Free Facebook Ads Funnel FREE Consultation with Logan Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
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Apr 11, 2017 • 50min

Ecommerce SEO in 2017: Smart Marketing Strategies from John Doherty

Free traffic from Google through SEO can be a pillar of success for your Shopify store. Unfortunately, SEO advice is often general, not actionable, and sometimes wrong. As a result, it's tough to find 'real' experts. Today we're talking with John Doherty about ecommerce-specific tactics to grow your organic search traffic. John is the founder of GetCredo.com, a company that connects great companies with the right marketing expert for their needs. He's also a freelance digital marketing consultant. In the past, he ran growth marketing at Trulia Rentals, marketing for HotPads.com, and worked for SEO agency Distilled in New York City. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: The highest-leverage things ecommerce stores can do for SEO (that many get wrong) How long does SEO take to work? The right way to think about SEO when getting a new project/site off the ground How to compete against the big players like Amazon and Zappos When you should hire out for SEO? Links: Ecommerce Marketing Guide GetCredo.com for Shopify How long does SEO take to work? KeywordTool.io Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
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Apr 4, 2017 • 34min

Shopping Cart Migration: Planning Your Move to Shopify

Today on The Unofficial Shopify Podcast we’re talking about migrating to Shopify If you already have an ecommerce website or are using a different ecommerce platform for your business, it is important to make sure that your product information and other content make it over to Shopify. Ross Beyeler, a Shopify Plus expert, specializes in migrations, and joins us today to walk us through what a successful migration looks like. Ross is the Founder and CEO of Growth Spark, an agency that provides strategy, design and development services to e-commerce companies. Since its founding in 2008, Growth Spark has completed over 350 projects with brands including Bose, Newbury Comics, Johnny Cupcakes, BottleKeeper and many more. During that time, the firm has also received awards from Interactive Media Awards, Internet Retailer and BusinessWeek. Ross is a proud alum of Babson College where he occasionally guest lectures on topics including e-commerce, design and entrepreneurship. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: Why do people migrate to Shopify? Which platforms are migrating to Shopify? How long does it take and what does it cost? How should you approach your migration project? What are the key components to a successful project that are often overlooked? How do you migrate data and why is it so hard? What can't you import? What are the technical aspects of a migration? What to expect with search engine ranking and optimization? Links: Growth Spark Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
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Mar 28, 2017 • 27min

Getting People Talking About Your Brand (Even if you're not an Influencer)

Pop-Quiz: Which marketing channel is the most effective and costs the least? Answer: Word of mouth. Today, David Fallarme joins us in this actionable episode to discuss the essentials behind successful word of mouth marketing. David currently heads up marketing for ReferralCandy, a Shopify app that gives your store a referral program. David's background includes making viral Facebook games played by millions, and he uses that experience to help ecommerce stores increase their sales with word of mouth. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: How to get hundreds of people talking about your store when you launch, even if you aren't an influencer The most common beginner mistakes everyone makes when setting up referral program How to refine your positioning to increase likelihood of people talking about you How offering social status to your buyers is a powerful motivator Links: Get $50 towards ReferralCandy Export LinkedIn Connections Streak CRM Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
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Mar 21, 2017 • 28min

Writing Effective Sales Copy with Sean McCabe

You may have a great product, but it's not going to sell itself. If you can’t convince someone your product is the right one for them, it doesn’t matter how good it is. Nobody’s going to buy. Maybe you can relate: You launched and nobody bought— or only made a few sales. You launched and nobody cared at all. Crickets. You launched but sales plummeted immediately after. Would it surprise you to hear the solution to all these problems is writing? It ALL starts with writing. Crafting the right message is critical. Writing effective sales copy is an incredibly valuable skill. That's why I've brought Sean McCabe on talk with me about writing effective sales copy. Sean is an entrepreneur who writes over a million words a year on business, and has helped tens of thousands of students build and grow sustainable businesses with his courses on copywriting, pricing, and marketing. He knows what he’s talking about! After today's episode, you should be able to sell MORE of what you sell by learning to write effective sales copy. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Links: Free Audience Building Course Sean Wes Sean Wes Podcast Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
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Mar 7, 2017 • 40min

Fueled by Death: How Death Wish Coffee Earned a Spot In The Super Bowl

In 2012, Death Wish Coffee Co. was started in a small coffee shop in Saratoga Springs, NY. Founder, Mike Brown, saw a need for coffee that was both strong and delicious to serve his groggy, morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day. In 2015, we won Intuit’s ‘Small Business Big Game’ competition, which gave us a 30- second commercial spot during the Superbowl. Since then, their business has grown every day allowing them to reach more coffee drinkers than ever before and invest in tremendous marketing efforts. They were the official coffee sponsor of New York Comic Con, they’ve sponsored Nascar Driver Ty Dillon, and they’ve had the opportunity to support amazing charities like the Special Olympics with their products. Today we're going to talk with their founder, Mike Brown, to hear his story and how he's made sure the Death Wish brand fits into every aspect of their fans' lives. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Links: Death Wish Coffee @MikeBrownDWC Death Wish Coffee Superbowl Commercial: Storm's a-Brewin Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
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Feb 28, 2017 • 49min

How Peter Friis crowdfunded more than $200K without Kickstarter

Let me warn you now: you'll want to have a notepad ready before listening to this episode, because it may be our most actionable ever. Peter Friis is CEO and co-founder of ESSIO, the world's first aromatherapy diffuser for your shower. He recently had a major breakthrough in their conversion rate by designing an entirely new landing page using industry best practices and directing traffic to this page instead of their website. The results? A 665% lift in add to carts and 494% lift in conversion rate overall. This was great until they ran out of all their stock (because their CPAs were so low). They decided tp take the same landing page and convert it into a crowdfunding page where people could effectively get in line (and get a great discount) by pre-ordering. Mind you, they did this all outside of Kickstarter and without the framework of a traditional crowdfunding platform. Over the course of 3 months, they sold more than $200K worth of product and were nearly sold out again when their new inventory arrived. On today's show, we dive into Peter's story and the ins & outs of what they did and how others can replicate their success. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: How they came up with the idea as a family Peter's method for validating the idea for $100 How he gets so much PR, and how to create the perfect pitch How we got his product on Good Morning America The breakthrough that enabled his Facebook ads success The elements of a successful product video And finally, the techniques that 5x'd their conversion rates Links: EssioShower.com Peter's Landing Page Zipify Crowdfunder App Pick Peter's Brain on Clarity.fm PRVolt Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

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