The Unofficial Shopify Podcast The Vivian Lou Story: How One Mom Quit Her Job to Sell Insoles on HSN
In speaking with Shopify entrepreneurs, there are definite patterns that appear in successful stores
A common one is having a product that solves a pain or problem for people
Today’s guest sells one product that solves a literal pain and has been tremendously successful doing so
If you’ve ever worn high heels, you know there are designed for style over comfort
That’s where Vivian Lou comes in. Vivian Lou is a brand that promises to allow women to wear high heels four times longer without pain.
Joining me is Vivian Lou’s president, Abby Walker.
Abby’s entrepreneurial journey started 3 years ago after she picked up the phone and asked one simple question.
She launched her company as a hobby business (while being a full time working mom of two kids.)
Since then, her flagship product - an insole for high heels - has been featured in O! Magazine, Real Simple and USA TODAY. It’s also been featured on The View and is sold on HSN.
In May 2016, she quit her full-time job to pursue her dream and has covered her lost corporate salary (and then some) since November 2016.
In today’s episode, Abby will explain her journey and the mindset shifts that enabled her success.
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Learn:
- How Abby frames selling
- How she found her product idea
- Her journey from side hustle to full-time job
- How she got on HSN (and what that relationship looks like)
- Why she uses a long-form sales page (and how it converts)
- Abby’s success tips for new entreprenuers
Links Mentioned:
- Vivian Lou - Use code UNOFFICIAL at checkout to save 20% off (Good through July 2017)
- HARO
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