The Unofficial Shopify Podcast

Virtual Reality and Augmented Reality are no longer the stuff of science fiction. Apple and Google's mobile operating systems already ship with software components to support AR, hardware prices for VR are rapidly dropping, and the industry is expanding. VR, AR, and 3D is already here and even in use today by merchants on the bleeding edge of technology. Soon 3D and virtual reality could be seamlessly embedded into your Shopify store. (And it'll cost less than you think.) In this episode, you'll hear about how AR & VR will change how we shop, and come away with inspiration on how these new technologies can provide more engaging experiences for their buyers. Daniel Beauchamp, Shopify's Augmented and Virtual Reality team lead, joins us to discuss it. Daniel’s team explores how these technologies change the way we shop and run our businesses, both today and in the future. You'll Learn What's the difference between AR and VR? How is AR / VR going to change the way we shop? How will merchants be able to use this tech on Shopify? Are these technologies only consumer-facing? How can merchants use it? Tune in for more details! Resources Magnolia Market on the iTunes App Store - Built with the Shopify Mobile Buy SDK and ARKit, you can easily preview a selection of products in your home in incredible detail. Tapcart - Turn your Shopify store into an iPhone app Fashion Nova on the iTunes App Store Medium: Shopify VR - Experiments, thoughts, and lessons learned from Shopify’s VR team. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme

(Video of this episode is available on YouTube.) Everyone's looking for the silver bullet to grow their business. Growing globally through internationalization is may just be the only way to get that big win. It's a scary proposition. International expansion sounds like it should be wrought with challenges and complexities. Joining us to discuss it is marketing wunderkind Andy Bedell. In this episode, he teaches us the exact step-by-step process he developed while helping grow KeySmart into a top 100 Shopify store and Facebook advertiser using internationalization. You'll Learn When & why go international (there are two reasons that surprised me) How to decide if your product is a good fit Tackling shipping The free "MVP" solutions to tackle currency conversion How this year's newest Shopify features will make it easier & better than ever Exactly how to approach Facebook ads What should scare you about not going international Tune in for more details! Resources Translate My Store Langify Multi-Currency for Shopify Payments Local Payment Methods for Shopify Payments Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Today's guest did what some people will tell you is impossible. From his kitchen, he built an ecommerce business from 0 to £250K+ in 2 years in a saturated market without borrowing money. UK-based entrepreneur Tom Brown joins us to discuss the journey, mindset, and tactics that helped him build a successful business selling protein bars online. You'll Learn How Tom got his first customers with zero money on social media Which apps were most effective in scaling their business The mindset that's empowered his continued growth How he leverages the Shopify ecosystem The surprisingly simple way he raises cash on demand Tune in for more details! Resources Tw:@SimplyTom IG:@TomWBrown Podcast: The Tom Brown Audio Show Site: postedprotein.co.uk Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

When you first start your business, that first sale is a big deal. It's proof that your idea is valid. The excitement wears off and the second sale just isn't as exciting. It quickly becomes a game of chasing the dragon to repeat that success high. Maybe it's your first 100 orders, or your first $100K. Either way, the only way to maintain the high of achievement is to keep scaling. There's a lot of information on how to go from 0 to $100K in a business, but what separates the six figure businesses from the nine-figure businesses? To find out, we look to an ecommerce expert consultant that's worked with many of the top Shopify stores in the world (including MVMT, Dr. Axe, and Kettle and Fire) to define a growth strategy, scale their advertising, and hire the team necessary to get to the next level. Austin Brawner joins us to reveal the growth secrets his consultancy, Brand Growth Experts, uses to help established ecommerce companies scale up while remaining profitable. Austin also hosts the fantastic Ecommerce Influence Podcast, where Andrew Foxwell and he share advanced traffic and conversion strategies for fast-growing online brands. You'll Learn What's the big difference between Shopify brands that scale up and ones that don't? How to scale through delegation? The key performance indicators that determine if you can scale The levers to pull to scale your store Why is it so tough to scale? What are the downsides of scaling up? The dark side of mentor stores Tune in for more details! Resources Brand Growth Experts Ecommerce Influence Podcast Dean Jackson Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Rounding up our four-part series this quarter on content marketing, in this episode, we discuss practical approaches on building relationships with content marketing (and several mistakes you're probably making.) By creating a content marketing plan, publishing videos, blogs, and even Facebook Live, you'll gain consistent branding, amplified online exposure, and real relationships with your customers so that you can sell more, more often. Joining us to discuss all things content & social is super-powered serial entrepreneur Lyndsay Philips. She's the CEO & Founder of Smooth Sailing Business Growth & Smooth Business Growth Podcast. She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well. You'll Learn Refresher: what content marketing is and what strategies are working today? The biggest mistakes you're probably making when posting content on social media The dating approach you can use to build relationships with customers through social media Leveraging video right now - how do we get more engagement and stronger relationships using this marketing strategy? Plus: Kurt gets excited about chatbots & FB Live. Tune in for more details! Resources Social Media Roadmap ManyChat Be Live Smooth Business Growth Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

In today's episode, you'll learn how to sell more, more often with personal branding, an often overlooked strategy that lets you sell person to person at scale by sparking that human connection. Two reasons: People buy from people, not brands. As a business owner, you are your own best brand ambassador. We're joined by recurring guest, good friend, and master of his own brand, Kai Davis. Kai Davis is an Ecommerce and Shopify Marketing Expert. He helps Shopify store owners sell more, more often to their best customers. Want to learn how to sell more, more often? Visit DoubleYourEcommerce.com and sign up today to learn more. You'll Learn What is personal branding? Why is personal branding important to build trust? How is personal branding different than normal branding? How to craft your personal story (the easy way) Why Kurt peacocks in his camo blazer (and you should too) Great inspirational examples of personal branding Tune in for more details! Resources DoubleYourEcommerce.com Rev.com iOS app: Videoshop Example: Ezra Firestone Example: Ramit Sethi Example: John Cronin Example: Beav Brodie Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Ever meet those entrepreneurial super heroes who can do it all? Today's guest definitely falls into that category. After double majoring in Business and Economics, Dan Cox fell back on his love for athletics and nutrition and started opening up 5 nutrition stores in Las Vegas and Southern California. Seeing a gap in the market, Dan then also started developing his own all natural Supplement lines which he sold online through laser-focused branded websites. His Shopify stores include MetCon® for endurance athletes, Detox Tea Caps™ for and fat burning, and most recently Wellthy™, a health essential And lifestyle supplements. The drive for Dan's own lines came from his interested in providing the cleanest, most effective, all natural products that filled voids in the market. Oh, and on top of that, he still runs his brick & mortar stores, travels regularly, and has appeared in two primetime network reality TV shows. You'll Learn The mindset question that jumpstarted Dan's journey Dan's surprising outlook on retail How a brick & mortar experience compares to online And how Dan was able to step away from his business for a month to participate in a primetime network reality TV show Tune in for more details! Resources MetCon Wellthy StitchLabs IG:@danielgcox Tw:@dangcox Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager

As of May 25th, 2018, the European Union requires companies of all sizes to take steps to help secure personal data rights and more generally protect that data. (And if you don't comply, that'll be a 20 million euro fine.) But what does it mean for US stores? You will hear about it, and it will impact you, but to what degree? Joining us to decipher the law's impact on US merchants is Dave Rodenbaugh. Dave runs an email marketing service with European customers who necessitated he figure out GDPR fast or risk losing them. Dave is the founder of Recapture, an abandoned cart and email marketing solution for Shopify and Magento. He's also the co-host of Rogue Startups podcast (https://roguestartups.com) talking about his entrepreneurial journey, and he runs Big Snow Tiny Conf West (https://bigsnowtinyconfwest.com), a small web business mastermind-style conference with skiing. You'll Learn What is GDPR? How is GDPR going to impact my store? Why should I care if I'm from the US? What are the biggest things that I need to change about my store to get ready? Tune in for more details! Resources Shopify's GDPR overview Recapture in the app store Twitter: @daverodenbaugh Recapture.io Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

Last week, you heard the firsthand announcements from Unite attendees on-site at Toronto. Today, you'll get caught up on what’s new & improved from Shopify, what it means for your store, and how to avoid being overwhelmed. Joining us to break it down are fellow Shopify Partners and agency owners Ross Beyeler of GrowthSpark and Alex O'Byrne of We Make Websites. You'll learn our takes on: Overall themes & sentiment Connectors for Shopify Flow Fraud Protection Marketing Dashboard Multi-Currency Local Payments POS Dynamic Checkout New Discounts Ping Sound like a lot? It is! (And it's not even everything that was announced. ) It's easy to get overwhelmed, so we'll break it down where you should put investing resources. Tune in for more details! Resources Unite 2018: Everything We Announced and How it Will Simplify, Automate, and Accelerate Your Global Growth WeMakeWebsites GrowthSpark Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

This week we have a special Shopify Unite edition of the show in which we cover many of the announcements from Unite last week by interviewing the attendees on-site. In early May, Shopify Partners from around the world gathered together in Toronto for the 3rd annual Unite conference: a three-day event to discuss all things Shopify, commerce, and technology. And they announced a ton of stuff. Rather than have me tell you about it, we put together lightning interviews with twenty attendees (including Shopify CEO Tobi Lutke) to find out what's most impactful coming out of Unite. Resources Unite Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”