The Unofficial Shopify Podcast

Having a celebrity-endorsed brand and a great product must be like easy mode for ecommerce, right? Maybe not. In today's episode, we learn the behind-the-scenes story on how Jay Leno began selling a complete line of car care products. We're joined by Chris Walters, the Director of Marketing at Jay Leno’s Garage. You'll Learn What's it like working for a celebrity brand? What's Jay driving these days? How did they get involved with Jay Leno? Which marketing channels are moving the needle on their business? Tune in for more details! Resources Jay Leno's Garage Jay Leno's Garage on YouTube Shopify Plus Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

In this episode, you'll hear about some of the best ways find brand advocates because your affiliate program (or customer referral program) is only as good as its advocates! Arlen Robinson is a seasoned business owner and co-founder of OSI Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs. He should know, he's been doing it for 20 years. Arlen also hosts the weekly Ecommerce Marketing Podcast in which he interviews marketing experts (such as yours truly) about successful ecommerce marketing strategies. Together, we lay out a strategy for identifying your brand advocates, and reaching out to them. You'll Learn Who are the top brand advocates today? When looking for high profile brand advocates, should they have a minimum number of followers? What are the best ways to reach out to influencers? Tune in for more details! Resources 15-day Free trial of Omnistar Referral Software Ecommerce Marketing Podcast Izea Traackr OpenInfluence Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

In this episode, we're talking customer service. Great customer service can make or break your brand, and your sanity. Joining us to discuss it is a self-proclaimed provider of excellent customer service for the past 20 years, fellow podcast host Dave Rodenbaugh. Dave is the founder of Recapture, an email marketing and abandoned cart solution for Shopify and Magento. He's also the co-host of the Rogue Startups podcast chronicling his journey as a single-founder startup. As if that weren't enough, Dave even runs BigSnow TinyConf West, a business mastermind and ski getaway for small web businesses. Passionate about customer service, eCommerce and small business. You'll Learn How is everyone doing support wrong today? Live chat-- is it worth it? What are the worst things we can say to customers when they contact us for support? What's the most important thing we can do to improve customer support? How to deal with toxic customers Tune in for more details! Resources [Recapture]https://recapture.io) - Mention The Unofficial Shopify Podcast for a free 60-day trial Recapture in the Shopify app store Rogue Startups podcast BigSnow TinyConf West Gorgias.io Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

In this episode, we're talking sales automation. Specifically, how to use simple email sales funnels to automate the process of converting website visitors into new customers & repeat buyers. Catherine Langman joins us to discuss. She's the Founder and CEO of the Productpreneur Marketing. Her passion is to help entrepreneurs with eCommerce businesses businesses to be more successful and in control, by helping them to attract their ideal customers and sell more products online - on autopilot. Having previously launched, built and sold an award-winning business eCommerce business herself, and combined with a career in branding and digital design agencies, Catherine has extensive professional experience in product development, brand communications and online marketing for product-based businesses. As a marketing consultant, Catherine has helped her clients to achieve massive growth in their own businesses. You'll Learn What is a sales funnel? What do we mean by automation? How to attract new people to your list with unconventional lead magnets How a three email sequence converts new subscribers into customers How a four email post-purchase customer service sequence ensure happys customers Tune in for more details! Resources Steal Catherine's automated email follow-up system to sell more products in your ecommerce store. catherinelangman.com Productpreneur Marketing Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

In this episode, you'll learn how to use content marketing to get traffic to your store, specifically, when it works, when it doesn't, and patterns we've noticed in successful content. The warm and knowledgeable Devesh Khanal joins us to discuss it. Devesh runs Grow & Convert, a content marketing agency producing magazine quality, in-depth blog content for companies. He's full of practical advice that anyone can implement to drive more qualified traffic to their store. I asked him... What are the different types of "content marketing" that ecommerce store owners could do? Are there ecommerce stores or brands where you think content marketing isn't a good idea? For blog content, how should you come up with ideas of what to write? Who should you hire to do this for you? Should the owner do it themselves? Tune in for more details! Resources Grow & Convert Rev BuzzSumo SurveyMonkey Hotjar Qualaroo Google Keyword Planner Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

Why is copywriting so hard? It took me years to figure it out. The answer is likely mindset. There are a few mental hurdles you need to get over if you're going to write effective web copy that converts. (And you should, optimizing copy can do more for your conversion rate than any other tactic.) To help us break it down, fellow podcaster David Garfinkel joins us. David mentors business owners and professional copywriters to go from good to great! Many of his clients have created websites, sales letters, and ads that have made millions, both for themselves and others. David's the author of the bestselling book "Breakthrough Copywriting," and has written copy himself that has made millions of dollars. His all-time record was a sales letter for a six-person company that generated $40 million in sales. David also hosts the popular Copywriters Podcast. You'll Learn If you’re new to copywriting, what are the key things you need to know to make your copy convert? If you have copy that’s not converting now, what can you do to get it working? If you have copy that’s converting and you’d like it to work better, what can you do to improve conversions? What are some resources (free, as well as lower investment and higher investment) a marketer can use to become better at putting together copy that converts? Tune in for more details! Resources Breakthrough Copywriting: How To Generate Quick Cash With The Written Word Copywriters Podcast High Speed Copywriting (DVD and workbook seminar) Have David critique your copy Garfinkel Coaching Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

In this episode, you'll learn how to think about launching lean, staying nimble, and growing fast! Galen King from O.G. Shopify agency Lucid joins us to discuss a practical strategic approach to launching new brands on Shopify. Galen King is the founder and creative director of Lucid, a small digital agency with offices in New Zealand and New York City. One of the first Shopify Partners, he's been dabbling with Shopify since 2006 and have designed and built many stores as well as side-projects—both on Shopify and elsewhere. You'll Learn Why Galen thinks you should probably start with this one free theme The danger of 3rd party themes Where to invest resources How far ahead should you plan? And how should you approach it in a practical way? How does "authentic storytelling" fit into the lean launch plan? How important is design? When launching a new site on Shopify, what should you focus on? Tune in for more details! Resources Lucid Debut Theme Venture Theme Bootstrapify Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

For many merchants, design is the single hardest part of setting up and running a Shopify store. Chris Pointer of Pointer Creative has 16+ years of design experience. His agency works exclusively on Shopify and has produced custom themes for the NY Times, Death Wish Coffee, and others. In this episode, he teaches us how to approach design, communicate what we want to designers, and when & why to go totally custom. You'll Learn Why design matters and what makes it hard How to make talking about design easier Ways to work better with a designer or agency When & why to go custom and what it'll cost Tune in for more details! Resources Pointer Creative Custom Theme Example: Power On, Power Off Commerce Cream Design Gallery Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales, today's episode will take you through the key considerations to making B2B eCommerce a success for your business. Today's guest, Chloë Thomas, is an eCommerce expert focused on eCommerce strategy and marketing, to help eCommerce people make better decisions as they build their path to success. Author of several books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast. Her latest book is an Amazon.com bestseller – B2B eCommerce MasterPlan: How to make Wholesale eCommerce A key part of your business to Business Sales Growth. You'll Learn What is B2B eCommerce, and why should we care? How does B2B vs B2C mindset differ? How does B2B vs B2C website differ? Who is this an opportunity for? How can you be successful in B2B eCommerce? Tune in for more details! Resources First 2 chapters of B2B eCommerce MasterPlan for free: eCommerceMasterPlan.com Ramp T-shirts Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

If coming up with a good product idea is hard, then turning it into a successful brand is harder. Nicholas Galekovic, the entrepreneur behind Beard King, joins us to discuss a journey that went from his bathroom, to Shark Tank, to a viral-success product that has resulted in a seven-figure business in less than five years. In today's episode, Nicholas Galekovic walks through his journey bootstrapping for "sink share" with his flagship product, the Beard Bib. You'll Learn The "ah-ha" moment where he found his problem and how a competitor almost stopped him before he started. How he launched his product on Instagram and the 20 million views of viral success that followed. How he got on SharkTank and what they're looking for. Why Beard King is equal parts lifestyle brand and product company. Why Amazon is the wild west of ecommerce The Beard King's advice for aspiring entreprenuers Tune in for more details! Resources Beard King Shark Tank Story Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com