The Unofficial Shopify Podcast Don’t be a Vending Machine: Going Beyond Rewards to Build Loyalty
Is your business just a vending machine? And is that vending machine on fire?
Consider this: Facebook ad costs have gone up substantially since last year. CPM’s have increased on average 35% since last quarter. If a significant portion of your qualified traffic is coming from paid traffic, your business is actively on fire.
Today's guest thinks so, but he's got some ideas on how to solve it. In today's episode, you'll learn how going beyond basic rewards programs can help you stop discounting and start building a community of loyal customers.
Steve Deckert is the founder of Smile.io. They power reward programs for 20,000 merchants across the globe. Use Smile.io to reward your customers for completing profitable actions.
You'll Learn
- Why your store maybe a vending a machine (and what to do instead)
- How to build a VIP program
- How to reward customers for micro actions like writing reviews
Tune in for more details!
Resources
- https://smile.io/ - Sign up for the Smile basic plan or above & mention the Unofficial Shopify Podcast, and get one free Smile app integration.
Share your thoughts
- Ask a question in The Unofficial Shopify Podcast Facebook Group
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What's Kurt up to?
- See our recent work at Ethercycle
- Take a ride with Kurt on YouTube
Grow Your Store in 2018
- Apply to work with Kurt to grow your store.
- Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
- Learn what's Shopify Plus got that regular Shopify doesn’t?”