The Unofficial Shopify Podcast

You asked, we answered:"So Kurt if you were to start a store what niche would you start in?""You mentioned the importance of building an email list- any practical ideas for how to get people to sign up?""Timing for social media posts for holidays. Aka when to release your Black Friday deal on social.""What to budget for your one day ads on social for black Friday, etc.""What type of ads should we run for BF? How can the ads be aligned with the emails per Ezra’s email campaign?"Plus Kurt goes to SEMA to rub elbows with a few celebrities.Links MentionedHoliday Email GuideSEMANerd MarketingBufferTailwindNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

Ever wonder the best time and day to promote a product or sale? Or what strategy to use to get orders all day long? In this episode, 7-figure Shopify merchant Mark Arruda breaks down the exact strategy he's using.You'll hear:How Etsy made (and almost broke) Mark's businessRisks around trademarksWhat to do when Facebook ads get too expenseHow to focus on profitabilityMark's next level launch strategyWhy you should never do a weekend launchThe ideal day to launch a productMark is the founder and CEO of Constantly Varied Gear, co-host of the Messenger Mastermind Podcast and an avid community builder and marketer.Show LinksDownload: Mark's Product Launch BlueprintConstantly Varied GearMark's podcast: Messenger MastermindPodcast Recommendation: Ecommerce InfluencePodcast Recommendation: Business LunchPodcast Recommendation: Perpetual TrafficManyChatKlaviyoOctane.aiPostScriptPushOwlNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind

In this episode, 7-figure merchant Tyler 'Sully' Sullivan from Bombtech Golf teaches us his approach to customer service and how his focus "is shocking customers with amazing service so price and repeat orders are a given." You'll hear: How a Facebook Group drives 100x ROI Why customer service can let you double or triple your prices Why revenue is a vanity number Examples of how to wow your customers In 2018, BombTech Golf sold 170,000 golf clubs resulting in mid seven figure revenue with just three employees and a four hour work week. Tune in for more details! Resources Bombtech Golf - Sully's Shopify store Klaviyo - Sully's preferred email marketing automation platform EcomGrowners - Sully's agency Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday.Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more.You'll the hear answers to:A 3-stage approach to Facebook Ads success on Black FridayHow to plan your budgetSetting your site up for successWhy you should try Dynamic Ads for Broad Audiences (DABA)Links MentionedBFCM Strategy GuideNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind

In this episode, we open with a deep dive into conversion rates across devices and traffic sources, and how you can apply that info to your store.This episode is also available as a video interview on YouTube.You'll the hear answers to:When looking at mobile vs desktop conversion rates, what is the expected drop off on mobile?What app do your best stores use for returns/exchanges on Shopify?How to scale creative.Why use Privy if we are using Klaviyo?Is there a step by step process you use to test product pages to optimize for conversions?How do you suggest you make your business stand apart from the others in a saturated market?How to choose which apps make the cut and which ones don’t?Ways to improve signups from pop-up forms by using data?Any 'outside the box' Black Friday promotion ideas?Links MentionedShopify Behavior ReportsContent 10x BookBold Returns ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

We've seen SMS drive 20x ROI for our clients, but Shopify merchants have been slow to adopt SMS marketing. If you've been ignoring SMS as a channel, this episode addresses the common objections and risks around SMS marketing, and breaks down how to run SMS as a successful channel for your store.You'll learn:Why SMS gets a 99% open rateThe objections, rules, and regulations to know when texting customersHow to build your SMS lists (and monetize them in the process)How to run successful text campaignsUsing SMS for customer serviceMihail is the founder and CEO of SMSBump, Shopify's first texting marketing platform. He has 8+ years worth of eCommerce experience and has worked with brands such as Facebook, MasterCard, Amazon Pay, Google, Square etc.Show LinksSMSBump.comSMSBump in the Shopify app storeMerchant to watch: Fashion NovaSpecial offer: EMail mike@smsbump.com and mention The Unofficial Shopify Podcast for white glove onboardingNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.

Aileen McCauley is a mom to two kids, a school psychologist and, together with her husband James, is co-creator of The Wriggler, which is the first portable changing pad for babies and toddlers who wriggle during diaper changing. Aileen and James created The Wriggler after experiencing the problem with their own little one. When they couldn't find a solution, James, who is a part-time teacher and part-time stay-at-home dad, borrowed a sewing machine, learned to sew and came up with a solution that returned diaper changing to the calm, predictable experience it had once been. Still in its first year in business, The Wriggler is now a multi-award winning changing pad that has been called a 'sanity saver' and a 'miracle mat' by the many independent parent product testers who have reviewed it. You'll hear: How they went from idea to product in 18 months How did you generate awareness about The Wriggler / marketing strategy? What have been some highlights of your first year in business? How has the journey on both stores differed? How Aileen's shot their most succesful video ad on an iPhone The launch formula they used Show Links The Wriggler (US) - Use code unofficial for 30% your Wriggler mat. The Wriggler (UK) Perpetual Traffic (Podcast) Ecom Crew (Podcast) Ecommerce Influence (Podcast) Contagious (Book) Wizard of Ads (Book) Tipping Point (Book) Launch (Book) Bold MultiCurrency (App) Geolizr (App) Bold Cashier (App) FOMO (App) Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In today's episode we open with ecommerce news, Shopify feature updates, and some lingering questions from Klaviyo:BOS.This episode is also available as a video interview on YouTube:https://youtu.be/S-9CqspYpDMYour questions, answered:Customer retention techniquesStrategies to increase conversion rates from blog visitsHow often should you be emailing customers? And and at what point do you go for the sale?How to think about migrating to Shopify PlusWhat's the best app/solution for wholesalePlus Kurt survives the #onechipchallenge.Links MentionedPaqui One ChipSimon Gilt NewsGoogle Shopping NewsShipping Profile DocsShopify Multi CurrencyKurt's Guide to PlusNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

Today's guest has had tremendous adventures in ecommerce – from managing Jack Threads' 16-million person list to earning $38mm in 10 weeks selling hover boards – and today he's going to share it all with us.The first twenty minutes of this episode are possibly the most value-packed show we've ever recorded.You'll hear:The exact exit intent strategy they're using with Privy and KlaviyoWhy a Repeat Nurture Series could be your most overlooked flowHow kicking subscribers off their list is driving revenueWhy best subject line could be "a deal to good to pass up"The case for plain textHow to ensure your emails land in the inboxUsing Google Trends to find seven-figure product ideasJosh writes, "My career has taken an interesting path over the past 16 years, from accounting to digital marketing, I have seen it all. After 7 years into my career, I finally realized I was not enjoying my day to day life as a public accountant and was given an opportunity to become the Controller to one of the clients. This was my first introduction to e-commerce and marketing. After 6 months into my Controller position, I was able to skim the surface into marketing and quickly became hooked! From this point, I began my transition out of accounting and solely into digital marketing. I was given opportunities from a variety of well-known streetwear brands such as Jack Threads and Black Pyramid and multiple freelance projects, which really allowed me to hone my craft and accelerate each brands revenue. I am currently the Digital Marketing Director at Amerex Group."Links MentionedAmerex GroupPrivyKlaviyoNosto@jbehr919Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

On September 25th & 26th, Kurt went to Boston to attend Klaviyo:BOS Conference 2019. You'll hear interviews with real merchants using Klaviyo to own their marketing and grow their business, plus learn the new features coming to Klaviyo.Described as, "the ultimate experience to take your ecommerce marketing to the next level. It’s where the brightest industry leaders, fastest-growing brands, and expert product specialists come together to share real-world examples and actionable strategies that’ll help you own the entire customer experience and grow your brand."Show LinksKlaviyo:BOSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr