The Unofficial Shopify Podcast

Want to know what's working for us with Klaviyo right now? We turn to ecommerce marketing wizard Kurt Bullock to get an update and learn the exact blueprint he uses to achieve 20% revenue increases for Shopify merchants.First we'll discuss some quick wins for existing Klaviyo users, and then we'll walk throughYou'll learn:When & how to use split-testing in emails to maximize revenueThree examples of Klaviyo quick wins you can implement todayHow and why to segmentWhich must-have automation workflows to start withStep-by-step how pro's set up Klaviyo accountsGrab a notepad and tune-in 'cause this one is full of actionable advice.Show LinksRegister your Klaviyo accountExample store: Ballistic FabricationKickboxTw:@kurtbullock5 Data-Backed Best Practices for Email Subject LinesHow to Craft Email Subject Lines that Drive Open RatesProduceDeptNever miss an episodeSubscribe on iTunesJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe on iTunesWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind

In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph.This year he plans do 30% more and he's going to tell us exactly how.Master Marketer Ezra Firestone breaks down the exact Black Friday and holiday email campaigns he'll be running this year.You'll learn:Ezra's content marketing strategyIndustry gossipWhy to set up pre-sale campaignEzra's ten email Black Friday strategyBest times to send emailHow to setup landing pages for holiday promosShow LinksEzra on InstagramShopify buys 6 River SystemsZipify PagesSmart MarketerBoomNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

In this listener mailbag episode, you'll hear nine questions from merchants preparing for Black Friday:How to manage your app addictionThe power of SMS marketingWhen to update your product descriptionsConsiderations when selling on Amazon and ShopifyThe top mistake merchants make on Black FridayMulti Currency in a nutshellShould you block site traffic from other countries?Plus: Kurt terrifies his children, and Paul kills Moby Dick.Show LinksRetention RocketSMSBumpPingdom ToolsThe Truth About Google PageSpeed Insights for ShopifyBold Multi CurrencyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

Rivky Itzkowitz is a 24 year old fashion designer living in NYC. As a practicing Orthodox Jew, she was frustrated at not being able to find modest special occasion wear that actually fit, so she set out to create her own. This episode is about the inspiring journey of hardship and success that came next. You'll learn: How to have the best relationships with your retailers Why wholesale may be the best way to start a business The differences in how to market wholesale vs. retail Her company, Impact Fashion is the only size inclusive modest special occasion fashion line on the market. Every style is fitted to perfection and is available in sizes 2-24 because there’s no reason why it shouldn’t be. Her wholesale line is stocked in over 25 boutiques nationwide. In September 2018 she launched the B2C arm of her company on Shopify, impactfashionnyc.com. Tune in for more details! Show Links ImpactFashionNYC - Use code UNOFFICIAL on impactfashionnyc.com for free shipping with purchase IG: @impact.fashion.nyc Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Who else wants lower bounce rates and higher conversion rates from visitors to their homepage? We discuss: Should your homepage be a squeeze page? What in Turbo theme should be tweaked to improve the mobile experience? What content should go on the home page? Is HERO a must? Should the value prop be the hero image headline? Should your homepage be a branded experience or a long form sales page? Plus Kurt develops an unnatural love for leather goods, and Paul lays out what niche he'd start a store in. Show Links Popov Leather The Contract Shop Skyline Socks The Greek (not Latin) phrase that's the origin of "call a spade a spade" Welsh Otter Shipping Countdown Timer app Motiv Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Shopify Plus merchant Tactical Baby Gear is disrupting the booming world of baby products — estimated this year to produce more than $11 billion in revenue worldwide — by specializing in military-style baby gear. Founder Beav Brodie and COO Alex Alexander Kristoff join us to discuss their seven-figure success. We'll find out: Why you should want to fire your customer service people Why they believe in business partnerships The candid challenges they've faced Beav's social media & content marketing strategy ...and more in this candid interview. Tune in for more details! Show Links Tactical Baby Gear Beav Brodie Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

You'll hear the answers to: With all the shiny toys available for merchants, how should you prioritize them? If someone feels totally overwhelmed as a merchant, what’s the one thing they should hire out to alleviate the stress? What's the formula to determine product pricing? Are there good methods for testing different price points with your customers? How do you properly split test multiple ad creatives for a new product, prior to launching conversion campaigns? Plus Kurt gets a new jacket, and Paul knows who shot JFK. Show Links Headed to Klaviyo Boston? Unofficial Shopify Podcast listeners get $300 off by using code UnofficialShop300 at checkout. Kurt's rad denim jacket, a gift from Pak Rat Ink. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Creative husband and wife team Matt Snow and Meredith Erin, owners of Boredwalk T-Shirts, take us through their entrepreneurial journey building a cult of customers around their lifestyle apparel brand. You'll hear: Why you should embrace the suck The one tactic that helped me them gain early sales Why they hate Amazon The customer-centric content-first marketing strategy that has grown their business Why you should start a podcast now These artists-turned-ecommerce professionals produce clever original graphic goods, including apparel, accessories, and decor items. Known for their dark humor and sharp wit, Meredith and Matt have created a corner of the internet where fellow misanthropes can laugh at the world and themselves. Tune in for more details! Show Links BoredWalk The Boredwalk Podcast Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Instead of waiting until November to take action, let's discuss what you can do right now to put your store in the best possible position to capitalize on Black Friday sales. You'll hear: high ROI traffic options other than paid Facebook, Instagram or google the best way to get featured in places like Buzzfeed converting lookers into buyers! Top conversion rate optimizations techniques for product pages. Plus Kurt sees Weird Al, and Paul needs his ear drops. Show Links RockAuto - Example of a successful site left intentionally dated Adam's Polishes Quick Detail Spray - Great example of a PDP Turbo - Use Code PODCAST20 to save 20% off the purchase price of Turbo. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Want to know what's working with Facebook ads right now? We turn to ecommerce marketing wizard Kurt Bullock to learn the exact blueprint he uses to achieve 10x returns on ad spend.You'll learn:The exact strategies & tactics working for us right nowSpecific examples of targeting new customersThe hot ad formats to try nowWhat's new: Broad Match Dynamic Product Adsand strategy for September's campaign budget optimization requirementGrab a notepad and tune-in 'cause this one is full of actionable advice.Show LinksDownload KB's FB ads blueprint: ProduceDeptKurt Bullock's brother's store: Ballistic FabricationCanvaOver (iOS)Videoshop (iOS)Boomerang (iOS)GorillaPodTw:@kurtbullockNever miss an episodeSubscribe on iTunesJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe on iTunesWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind