The Unofficial Shopify Podcast

In this Listener Q&A episode, we talk:Post-purchase email marketingContent strategies when you can't run adsMigrating sales from Amazon to ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta Manager

One of the hardest parts of ecommerce entrepreneurship is manufacturing your first product, but as retail and technology has changed, it's also become easier than ever. Today we'll pull back the curtain on finding a manufacturer with a man who has decades of experience.Our guest today, Charles Kaliman, has helped big box retail stores launch new brands and find manufacturing supply chains. He collaborated in launching brands such as I.N.C., Structure, Everlast, and Gant.You'll hear:Finding the right factory partnerMistakes to avoidHow to vet a factoryWhy a great factory can help you financeHow digitization and changing retail has disrupted and democratized manufacturingWhy you should work backwardsWhat we can learn from Kim Kardashian's shapewear lineCharles has been in leadership positions holding operational responsibility at major retailers and brands. Charles’ international experience has provided him with a deep understanding of a dynamic and ever-changing global manufacturing base. He developed relationships with leading global vendors and travelled extensively to factories in Asia, India, Bangladesh, Central America and the USA.Show LinksKaliman ConsultingMAGIC Trade ShowNational Retail FederationNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

Emily Jaime is the designer and founder of YIREH. She started the brand early in 2014 (when she was 22 years old!), without a background in fashion or business. She has built her online boutique with the desire to not only design functional and easy to wear clothing for women, but to also empower and encourage them to live their best lives. Show Links YIREH - Use code UNOFFICIAL for 15% off your order. Book: Building a StoryBrand IG: @YIREH_ Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Today's guest has twenty years of ecommerce experience and believes that "You can't survive as a commodity dropship retailer. You have to differentiate or Amazon will eat your lunch. If not today, then tomorrow."In this episode, he'll tell us how he differentiated Karmaloop and more.You'll hear:Lessons learned running a nine-figure brand acquired from AutoZoneThe simple strategies that Drew used to save KarmaLoop from extinctionHow to easily leverage direct mail to grow your businessIn 2013, Drew founded his first company, DesignPublic.com, with $500 cash. Today he's the CEO of nine-figure vertically integrated brand AutoAnything. In between, he's saved Karmaloop, got Teamwork to eight figures, and built a variety of software and retail businesses.In order of discussion:AutoAnything.comTraction80/20 RuleKarmaloopKettle & FireTeamworkEcommerce is a BearPostPilot - Get 15% off your first purchase with code KURT15Nerd MarketingNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta Manager

This episode is also available on YouTube.Shopify merchants broke records with $2.9+ billion in worldwide sales over Black Friday/Cyber Monday weekend.In this episode, we unpack the biggest shopping week of the year.You'll hear:Typical Facebook Ads ROAS statsHow our biggest clients performedAnd our key takeaways for our successful BFCM in 2020Links, in order of discussion:Cyber Week 2019 Statistics InfographicNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta Manager

Ryan Popoff founded a leather goods company after learning leather working as a creative outlet. Bootstrapped and run solo in 2013, Ryan is now leading a team of 12 full-time craftspeople in a 1,400 sq. ft. workshop in British Columbia. Popov Leather makes handmade leather goods like wallets, belts, watch straps, notebook covers, and more. They're made to order, reasonably priced, and have turned thousands of customers into devoted fans. In this episode, you'll learn: How to use Etsy to validate ideas Practical tips for effective photography A straightforward influencer strategy and how to know when to hire Popov Leather is the quintessential rural small town success story. A hobby turns into a micro business following spousal encouragement which then turns into a thriving fast-growth business. Six years after its first sale, Popov Leather today YOR revenue growth as more than 90% of their production is shipped to satisfied international customers. Show Links Popov Leather @popovleather Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

This episode is available on YouTube. Watch now: https://youtu.be/mjeP1M5cgEgIts too late to change anything on your store now this close to Black Friday, so instead, lets do something fun and talk about politics.In today's episode: How Presidential Candidates Maximize eCommerce SalesWe'll compare the Shopify stores of President Trump's 2020 campaign, and four Democratic presidential candidates, to see where they could improve and what they did right.Listener note: While politicians are the subject of our teardown, we have entirely avoided political issues. Nothing about this episode should be considered political commentary. Fight the urge to send us your political opinions. Please.In order of discussion:TrumpButtigiegYangSandersWarrenNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta Manager

First we'll hear Dave's journey from Hollywood Producer to High School teacher to international mobile filmmaking seller.At the end of the episode, Dave gives us the crash course on how you can radically improve the quality of video you're producing with the iOS device you already have.Stick around for the end to learn how to win giveaway our iOgrapher Multi Case for mobile phones and the iOgrapher Flexible tripod! x3!Links MentionedioGrapherCmd-PDave's About PageShapeways 3D PrintingKickstarter: iOgrapher Support Case for iPad MiniSwitcher Studio AppVidCon YouTube ConventionAgoraPulse Social Media ToolTubeBuddyFILMIC ProNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind

Megan Auman is a jewelry designer, metalsmith, educator and entrepreneur with over a decade of experience in selling art through a variety of channels. In this episode, Megan reveals how she built her own high-end handmade jewelry business, what it takes to sell art and handmade products online, and the mistakes artists make when selling online. You'll learn: Where to steal free time from The problem with Etsy for makers The steps you should take today if starting from scratch A sane content strategy Why you need a strategy for making money today, and another for money long-term. In addition to running her eponymous jewelry line, she is the founder of Designing an MBA, which features business thinking for artists and makers, and Artists & Profit Makers, an online mentorship community. A best-selling CreativeLive instructor, her designs have been featured in Elle Decor, Better Homes & Gardens, Cooking Light and on top-rated blogs like Design*Sponge. Show Links Megan's Shopify store Book: How to Break With Your Phone Book: Digital Minimalism NY NOW Course: Market Your Selfie MeganAuman.com Megan's new book: Try It & See: How to Get Sh*t Done While Overanalyzing Everything Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

After early success in 2017 with SMS while working at Lumee - Kim Kardashian's favorite selfie case - Jeremy Horowitz went all in on SMS marketing.You'll hear:The advantage of personalizing SMS for your clientsHow to get a 95% SMS open rate and 25% clickthrough rate on your SMSGetting started with SMS in 30-minutesWhat to absolutely NOT to do with SMSNew Buzzword: "Owned Channels"The most effective way to grow an SMS listEasy tactics for BFCM, advanced tacticsJeremy has been working in the eCommerce space for 5 years building both eCommerce brands and tools for eCommerce companies. He currently runs an agency and podcast of the same name – Messenger Mastermind – where he works with 7-Figure eCommerce companies to build out their Owned Channels (Email, SMS, Push Notifications, Facebook Messenger, and Facebook Groups) to drive more profitable revenue growth.Previously, Jeremy was LuMee's (aka Kim Kardashian's favorite selfie case) eCommerce Manager where he owned the DTC experience of LuMee.com and built tripled the Revenue generated from Email year over year. In addition he also built the SMS, Messenger and Push programs to drive a combined 6-Figures in Revenue per year.Links MentionedDownload the Messenger Mastermind Launch Optimization PDFMessenger Mastermind Podcast - Jeremy's PodcastMessenger Mastermind - Jeremy's AgencyLumee - Merchant exampleJeremy's Podcast episode on more advanced tactics in SMS.PostScriptSMSBumpRetention RocketSMS in KlaviyoChubbies - Sign up for their newsletter for inspirationNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind