The Unofficial Shopify Podcast

Get ready to put on your lab coat and nerd out with the founder and CEO of Genius Lab Gear, Derek Miller, on The Unofficial Shopify Podcast. Derek spills the beans on his journey from making stickers to creating the world's best lab coat. But that's not all - he's taking a unique approach to launching his latest product by crowdsourcing the design and crowdfunding the manufacturing of lab coats with his community of fans. and creating a carbon-neutral with Shopify Planet. So grab your pipettes and get ready to learn this proven pre-order launch process.Show Linksgeniuslabgear.comGLG's Lab Coat Projectfree SEM Rush course Derek followedCrowdfunder: Pre‑Order PromosPollUnit poll makerSuperfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful BusinessShopify PlanetSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

On this episode of The Unofficial Shopify Podcast, Kurt Elster speaks to Jeremy Bradley, the founder of Happy Bulge Swim Co. Jeremy started his company in April 2019 and by August 2020 was pivoting to e-commerce due to global shutdowns cancelling events. With tongue-in-cheek puns and wordplay, Jeremy recounts his journey from radio host in Hollywood, to bestselling author, and now successful clothing business owner. He shares strategies for success such as appreciation for customers and content creation with focus on seasonality and being reactive. Other topics discussed include customer conversions, creativity and experimentation, understanding one's audience, and more. Tune into this episode to get all the details about Jeremy's journey with Happy Bulge!Show LinksHappy Bulge Swim co.Buff Boy Brewing Co.@happybulgeSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Join host Kurt Elster and his guest, Dr. Patrick Rynne, for an episode of The Unofficial Shopify Podcast. Dr. Rynne is the founder of Waterlust—a brand that creates “advocate apparel” like UV-protective leggings and rash guards. Plus, their collaboration with SpongeBob SquarePants celebrates Paramount's sustainability efforts while honoring Stephen Hillenberg’s legacy as a marine science educator. Hear what Dr. Rynne has to say about sustainable fashion, incremental improvement approaches, product traceability and carbon neutrality. Find out why transparency and customer education are so important to Waterlust—and how they use Shopify to empower their mission. Tune into this inspiring episode now.Show LinksWaterlustEco EncloseShopify Planet appSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Listen in as Kurt Elster catches up with Brian De Groodt about his inspiring journey creating an innovative line of personalized custom cycling components for cyclists all around the world. Hear the story of how Dispatch was born after an investment in a bicycle frame manufacturer (Siren Bicycles) and get tips on key strategies that this solo founder uses.Show Linksdispatch.bike use code TECHNASTY15SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Sit down with Erica Rankin, the founder and CEO of Bro Dough, a plant-based, protein-infused, edible cookie dough company based out of Canada. Erica shares her journey from launching Bro Dough in 2019 to growing her following across multiple platforms to over 260K. As a successful ecommerce entrepreneur and digital marketing expert, Erica also offers insights into navigating food manufacturing challenges and the importance of having a good manufacturing partner.Show Linksbrodough.cagrowwitherica.comErica on LinkedInTikTok/@brodoughcanadaSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, we discuss how to unlock lower acquisition costs, retention, and profitability by captivating the right type of customers. Scott Cunningham shares his five-part offer stack formula for Shopify merchants. Learn how to understand your customer, use hooks to grab attention, create a relatable narrative, differentiate with brand attributes, and craft a value proposition that converts leads into loyal customers. Listen in as Scott offers insights gained from managing millions of dollars in digital advertising spend and driving 20-40% of all sales through email marketing.Show Links[https://www.sociallite.ca/](Social Lite)Merchant MasterySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Ecom Businesses often rely on Customer Lifetime Value (CLTV) to stay profitable, but the correct formula can be hard to calculate. Fear not! Mr. Daniel McCarthy is here with his expertise in statistical methodology and contemporary empirical marketing problems - which he published extensively on – ready to share why CLTV needs special attention from businesses and how they should go about doing it right. Don't miss this opportunity of a lifetime by learning more from an accomplished academic who's taken home numerous awards for research excellence.Show LinksDan's youtubeDan's spreadsheetBusiness InsiderThetaTheta BlogEmory CourseDan's websiteDan's twitterDan's linkedinSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Tune into The Unofficial Shopify Podcast for all the goods on the biggest updates and features coming to Shopify. From one-page checkout to AI integration to quality of life improvements, they'll tell you which ones are worth paying attention to stay ahead of the competition.Checkout Enhancements & One Page OptionShop Promise & Expected Delivery DatesAI-integrated Shopify MagicMeta Objects & Quality of Life Improvementsand more!Show LinksShopify Editions | Winter ’23Shopify CheckoutShopify SupplyCheckout ExtensibilityShop Promise badgeShop App Chatbot demoIntroducing AI-Generated Product Descriptions Powered by Shopify MagicSearch & DiscoveryMetaobjectsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Have you heard about the revolutionary Ponyback Hat? Tune in to this episode to hear from its founder, Stacey Keller, about the inspiration behind this innovative fashion accessory and how it went viral on social media. Building a successful business involves more than just having a great product idea – it requires navigating manufacturing and marketing challenges too. Discover how she turned her idea into a viral sensation and built a community-driven brand and why it has become so popular among fashion-savvy consumers.Show Linksponybackhats.comtiktok.com/@ponybackinstagram.com/ponybackstyleSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Sit down with YouTube content creator Dan Becker (AKA Disney Dan) to discuss the power of storytelling in content marketing, tips for creating engaging social media content, and how to build a strong personal brand that resonates with your audience. Whether you're just starting out or looking to take your content marketing strategy to the next level, this episode is packed with practical advice and real-world examples from someone who's been there, and grown YouTube channel to 300K subscribers.Show LinksYoutube/@DistoryDanTikTok/@disneydanyoutubeDisneyDan's LinkTreeSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.