The Unofficial Shopify Podcast

Kurt Elster, Paul Reda
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Mar 7, 2023 • 51min

Lume Cube's Journey

Join us as we explore how Lume Cube became the leading brand in personal lighting for creators and innovators. Though COVID-19 hit them hard, their team was able to quickly adapt and increase demand for their products. By 2021, Lume Cube was reaching sales milestones of $5 million/month. Riley Stricklin, the Co-Founder & CEO behind this success story joins us on this episode to discuss how they innovated and invested to become an 8-figure empire. Tune into hear their inspiring story and get ready to level up your content creating game.Show LinksLumeCube 20% off with code UNOFFICIAL (good until May 1st 2023)Cordless Ring Light ProLumeCube Kickstarter (2014)SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
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5 snips
Feb 28, 2023 • 44min

Top-Converting Landing Pages

Creating Shopify landing pages is essential to success as an online store.In this episode, you'll learn how to create pages that look great and help you boost your return on advertising spend (ROAS).You can only tweak ad creative in Business Manager for so long before you're rearranging deck chairs on the titanic.Landing pages are key - today we've got someone who's built 300 of them and he's going to talk us through it all.Logan Grasby is The Director of Product at Appstle and the Co-founder of Conversion Pages. Logan has deep ecommerce experience from building a Shopify brand from the ground up, to scaling a Shopify Plus brand to 8 figures as the Ecommerce Lead at Inspired Go. In 2022 he founded Conversion Pages which has built over 300 landing pages for ecommerce brands to date.Show LinksConversion Pages - $500 off your first landing page with Conversion PagesWebflowClarity@logangrasbySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
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Feb 21, 2023 • 44min

Twitter for Entrepreneurs: How to Grow Your Network

"Twitter is like the sweatpants of social media."Twitter can be a powerful tool for entrepreneurs, but not in the same way as other social media platforms.In this episode, you'll hear how to grow your network and make the most of Twitter's potential as an entrepreneur.We're joined by JK Molina. After successfully exiting his SaaS Tweet Hunter for $1.4 million dollars, he now coaches people on how to monetize their Twitter audience.Show LinksTweet Hunter@OneJKMolina@kurtincSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
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Feb 14, 2023 • 57min

SELLING ART ONLINE: How Jon Chase Built a Career

Get your creative juices flowing this week on The Unofficial Shopify Podcast with Jon Chase: master artist & online entrepreneur. From his roots with Famous Stars & Straps to becoming art director for HOONIGAN and now back selling art again with Shopify, Jon has an inspiring story about how he built a career out of creativity.Show Linksjonchasestudios.cominstagram.com/jchase7452SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
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Feb 7, 2023 • 43min

Ask Me Anything: January '23

In this AMA episode, we're tackling your listener questions. Learn our insights on ChatGPT and get an inside look at what questions you should be asking yourself come 2023. We'll also give tips on how window shoppers can join your email list as well as provide advice if you've been thinking about migrating from WordPress to Shopify. Plus- are Shopify Functions a yes or no for us? Tune-in this week and find out all that plus more!Show LinksNYT: Ken Block, Rally Driver and YouTube Stuntman, Dies at 55Jasper - AI CopywriterShopify Functions overviewFacebook Group: Unofficial Shopify Podcast InsidersSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
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Jan 31, 2023 • 45min

How Merci Handy's Gone Global with Shopify and Stranger Things

Interview with Louis Marty, co-founder and CEO of Merci Handy. In this episode, Louis discusses his experience building and growing a successful eCommerce business overseas, before expanding into North America. He shares his journey from building a custom website and creating a viral video, to discovering Shopify and eventually making the switch. Louis also discusses the challenges he faced along the way, and how he ultimately overcame them to achieve success.Show LinksMerci Handy USDrop - Instagram AutomationLouis on LinkedInSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
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Jan 24, 2023 • 42min

Why Your Personal Brand Matters (And How To Build One)

"Personal branding leads the right people to you."This episode is all about PERSONAL BRANDING FOR ENTREPRENEURS. To discuss it, we're joined by Sigute Zitikyte.Sigute is a personal brand and business coach who believes that being multi passionate is your superpower. She's been doing this over a decade, helping mission driven companies, including Shopify, expand their reach through partnerships and community. She's now on a mission to empower ambitious professionals and entrepreneurs through personal branding.Show LinksSigute's NewsletterSiguteZitikyte.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
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5 snips
Jan 17, 2023 • 45min

Maximizing Retention: Tactics for Reducing Subscription Churn

In this episode, we discuss the subscription business model and how to make it successful on Shopify. Our guest is Andriy Rudnyk, founder of Good Subscription Agency, who shares his insights on common mistakes brands make with subscriptions, the difference between good and bad subscription strategies, and advanced tactics for boosting subscriber conversions and reducing churn. We also discuss the growth of subscription businesses in eCommerce and the lessons that can be learned from the SaaS industry.Show LinksGood Subscription Agency - Get $595 off your first month with GSA.SUBTAThe Forever TransactionCheese GrottoAwtomicSkioRodeoSmartrrSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
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Jan 10, 2023 • 42min

How an Iconic Flask Revived an 1890s Housewares Brand Online

Our guest today acquired a business, grew it from $90,000 in sales to $2 million, and created a category selling luxury flasks in the process.We're joined by CEO of Jacob Bromwell, Sean Bandawat the world’s leading designer and manufacturer of luxury flasks and kitchenware, established in 1819.GUEST BIO: Sean Bandawat is a second generation entrepreneur and real estate investor. Mr. Bandawat embarked on his business career by acquiring Jacob Bromwell®, an iconic home goods company nationally recognized as the oldest housewares manufacturer in the United States, founded in 1819. The revival of the Jacob Bromwell® brand began in college when he developed a business plan that set out to completely transform and revitalize the troubled company which was once a household name. His bold turnaround plan proved successful, and in 2020 Jacob Bromwell® was recognized by Shopify as being in the top 1% of its highest growth e-commerce retail stores. Additionally, since his acquisition, Jacob Bromwell® has received global media attention in nearly every major news publication, including Inc., The Wall Street Journal, GQ, Martha Stewart Living, Esquire, People, and more.Show Linksjacobbromwell.com - Use code KURTSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
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Jan 3, 2023 • 55min

How a Subscription Box Biz Got a Netflix Show

We all love subscriptions, the allure of recurring predictable revenue is too hard to pass up. They're hard to get right.We need an experienced subscription veteran who's been there and can tell us what what works and what's a waste of time.John Roman, CEO of subscription box companies BattlBox and Carnivore Club, joins us to go deep on how to do subscriptions right.You'll hear:How to pitch vendorsWhat working with Netflix is really likeExample metrics for subscription businessesStrategies to reduce churnHow they sold the company for eight-figuresDid I mention that they sold a show to Netflix?Show LinksBattlboxCarnivore ClubNetflix: Southern SurvivalRechargeChurnbusterWebsiteclosersLinkedInOnlineQuesoSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

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