The Unofficial Shopify Podcast Decoding Effective PPC Ads
Sep 12, 2023
46:30
Jessie Healy Spent $20 Million on Digital ads, Here's What's Working In 2023
Sit down with Jessie Healy, a digital advertising veteran with a focus on e-commerce. Jessie, whose agency oversees $20 million in digital advertising, discusses the subtle art of crafting an ad that resonates. She also offers a nuanced perspective on the role of algorithms, the pitfalls of over-optimization, and why a one-size-fits-all approach to advertising doesn't work. But she also brings something more: an understanding that behind every click, every metric, there's a human making a choice. It's a conversation that goes beyond tactics to explore what really makes consumers click, literally and metaphorically.
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