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Under the Influence Podcast

Latest episodes

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Nov 15, 2023 • 46min

122. How to Build a 7-Figure Business With Bossbabe Co-Founder Danielle Canty

In less than 4 years, Danielle Canty went from a small-town chiropractor to building one of the largest self-development brands in the world. As co-founder of Bossbabe, she has inspired over 4 million women to live more impactful lives and create incredibly successful businesses. She’s an expert in all things marketing, social media, and growth strategy and is sharing her best tips and tricks on how to create your own 7-figure success story.Today we talk about:Feeling lonely as a female entrepreneurMale dominance in entrepreneurshipHow Bossbabe got startedLeaving Bossbabe and what’s next for DanielleWhy you don’t need to have a persona brand to be successfulAuthenticity, saturation, and high-quality content on social mediaThe importance of community when selling on social mediaWhat does influence mean to Danielle?This show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Danielle:Follow Danielle on Instagram: @daniellecantySign up for Danielle’s newsletter: The Two PercentSign up for Danielle’s FREE live training: How To Turn What You Love Into A Highly Profitable Recurring Revenue Business In The Next 30 DaysConnect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com
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Nov 8, 2023 • 39min

121. Reframing Your Mindset with Ayesha Sehra

Ayesha Sehra is the Founder & CEO Grow The Social LLC, a PR Agency based in Los Angeles, CA that specializes in Talent Management / Representation, Influencer Marketing, Strategic Brand Partnerships & Event Production. She is also a Content Creator & Podcast Host of top Mindset & Business podcast, Coffee & A Good Vibe. Each week on the podcast, Ayesha sits down with Notable Founders & Entrepreneurs, Industry Experts & Influential Tastemakers to learn more about their respective journey and path to success. She has leveraged her Podcast platform and turned it into a Live Events Podcast where she hosts Live Podcast Industry Events that brings together and connects Founders, Notable Tastemakers & Leading Experts in various industries. 
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Oct 25, 2023 • 19min

120. Spilling the Tea on My Death to a Decade 30th Birthday Event

Last month I threw myself the most epic “Death to a Decade” birthday event for my upcoming 30th birthday. That’s right, I said event, not party. From conception, planning, logo design, photoshoots, speeches, and more, in today’s episode, I’m spilling the tea on how I did it all and the amazing people who helped me along the way. If you want to plan your own epic birthday event, this episode is for you!We also talk about:The “why” behind my “Death to a Decade” partyThe design and branding processThe photoshootThe partyThe merchThe friends and familyAdvice for throwing your own birthday eventThis show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com
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Oct 18, 2023 • 32min

119. How Mid-Day Squares Is Making CPG Sexy Again With Jake Karls

Jake Karls, co-founder of the vegan chocolate brand, Mid-Day Squares, along with his sister and brother-in-law, calls himself the "rainmaker" and resident Social-Personality. In 2018, the trio embarked on a mission to craft the world's inaugural Functional Chocolate Bars, aptly described as "everything a chocolate bar isn't, everything a protein bar aspires to be.” The social skills he acquired from running his clothing brand became a strength for Mid-Day Squares, their commitment to radical authenticity and showing the good, the bad, and the ugly. He makes noise, builds relationships, and spreads the love.We also talk about:Building trust as a brandCreating loyal fans instead of customersThe power of storytelling in marketingShowing the good, the bad, and the uglyTreating your brand like a reality showShould every brand practice radical transparency?Jake’s biggest learning lessons from being on social mediaDealing with criticism, haters, and negativityJake’s predictions for the future of CPG brandsWhat does influence mean to Jake?This show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Jake:Follow Jake on Instagram: @jakekarls_Follow Jake on LinkedIn: @jakekarlsFollow Mid-Day Squares on Instagram: @middaysquaresFollow Mid-Day Squares on TikTok: @middaysquaresShop Mid-Day Squares: middaysquares.comConnect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com
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Oct 4, 2023 • 1h 2min

118. Building a Brand vs. Growing a Business With Chelsea Moon

Over the last decade, Chelsea has had her hands in everything from influencer marketing, experiential and events, creating bespoke brand campaigns, to art collaborations with the likes of West Elm and Anthropologie, and becoming an angel investor and advisor for up-and-coming brands. As the first employee and a part of the founding team of Route, she built out and led both a world-class Marketing and Creative Department and helped take the company to unicorn status in just under 4 years, with a Series B round at $1.25 Billion. After 5 years with Route, she now consults for brands large and small on campaign strategy, events and PR, but most of all “the art of connecting”.We also talk about:Chelsea’s career and how she got startedTransitioning from the creative world to the tech worldDealing with imposter syndromeHow Route was bornBuilding trust as a new brandBuilding a brand vs. growing a companyHow Route tells its brand story to its consumersChelsea’s predictions for the future of e-commerce in the age of social mediaChelsea’s best advice for building a brandWhat does influence mean to Chelsea?This show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Chelsea:Follow Chelsea on Instagram: @chelstacheConnect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com
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Sep 27, 2023 • 28min

117. The Journey from Blog to Brand with Taylor Love

Taylor Love is a style, beauty, and wellness influencer who is passionate about spreading love in a world that needs some light and positivity. Her podcast is titled "Girl Talk With Tay," where discussions revolve around various topics including spirituality, lifestyle, and social media. Taylor's aim is to establish a platform across all corners of the internet where women can find a source of confidence and self-assurance. Her focus is not merely on clothing or beauty products but on utilizing them as tools to help individuals step into their most confident, aligned, and radiant selves.We also talk about:How Taylor started her blogMisconceptions about influencersTreating your passion like a jobPinterest as an underutilized platformConfidence and putting yourself out thereDistinguishing anxiety from othersThe mindset of having a personal brandThis show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Taylor:Follow Taylor on Instagram: @taylor_loveeFollow Kristen on TikTok: @taylorlovepetersonListen to Taylor’s Podcast: Girl Talk with TayConnect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com
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Sep 20, 2023 • 33min

116. Understanding the Creator Economy with Kristen Bousquet

Kristen Bousquet is a Charlotte-based entrepreneur, content creator, and influencer mentor. At the age of 25, she sold her first business for $100k to pursue social media full-time. Since then, she has brought in over $400k from coaching and brand partnerships. Through her agency Soulcialmate, she aims to help teach entrepreneurial creators to turn their online influence and creativity into a profitable, self-sustaining business while keeping the “soul” in social media.Use code: UNDERTHEINFLUENCE for $10 off the first month of Soulcial SuiteResources:Notch Insurance: Click here to get a free quote!We also talk about:How Kristen built and sold her first business at 25How Kristen got started in social mediaSoulcialmate’s service offeringsHow Kristen helps creators and influencersWhat is Instagram insurance?What platforms should creators be on?Kristen’s predictions for the future of social mediaInstagram vs. TikTokWhat does influence mean to Kristen?This show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Kristen:Follow Kristen on Instagram: @kbousqFollow Kristen on TikTok: @kbousqSubscribe to Kristen’s YouTube channel: @KristenBousquetLearn more about Soulcialmate: yoursoulcialmate.comConnect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com
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Sep 13, 2023 • 36min

115. Turning 30: The 5 Lessons I Learned in My Twenties

My 30th birthday is right around the corner, and I'm feeling a whirlwind of emotions. On one hand, I'm absolutely buzzing with excitement as I prepare to dive headfirst into this new decade. I've got my fingers crossed for more cash in the bank, loads of success, a bunch of new friends, some epic experiences, and just an all-around infusion of badass-ery. But on the flip side, saying goodbye to my twenties is scary. It was a time of so much growth and a ton of lessons. So, in today's episode, I reflect on the top 5 things I learned in my twenties and share how I plan to carry those invaluable learnings into this next chapter of my journey.We also talk about:How I’m feeling about turning 302023 in review (It’s been one hell of a year)Whit’s Saturn returnDrinking the kool-aid just because everyone else isListening and trusting your intuitionBeing cautious when trusting peopleIf it feels too good to be true, fact-check itLiving every day like it’s your lastThis show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com
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Sep 6, 2023 • 28min

114. Inside the Mind of CEO & Business Development Coach Priscilla Presley

Priscilla Presley is the Co-Founder, CEO, and Head Business Development Coach at The Forward Female. She has coached and guided over 100 female entrepreneurs from idea conception to launch and has curated what is known as ‘The Forward Female Framework’ – a four-step success program that is personalized based on each client’s goals and needs.Priscilla specializes in working in the ideation phase for both new and seasoned entrepreneurs and focuses on building companies’ brand awareness and helping to clearly identify a loyal customer base. Additionally, she is skilled in branding, marketing, and lead generation funnels, and knows how to look at businesses through a forward-thinking lens for long-term growth.We also talk about:How Forward Female got startedPivoting due to the pandemicThe Forward Female FrameworkSuccess storiesTips for leaving the 9-5 and starting your own businessFemale empowerment and positive influenceWhat does influence mean to Priscilla?This show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Priscilla:Follow Priscilla on Instagram: @priss_presleyFollow Forward Female on TikTok: @forwardfemaleFollow Forward Female on Instagram: @forwardfemaleFollow Forward Female on LinkedIn: The Forward FemaleLearn more about Forward Female: forwardfemale.comConnect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com
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Aug 30, 2023 • 37min

113. Lazy Girl Jobs, Quiet Quitting, and Work Life Balance with Gabrielle Judge

With over 100K followers on TikTok and Instagram, Gabrielle Judge is a content creator who debunks tech, money, and the future of work as we know it. Gabrielle helms a forward-thinking media entity, Anti Work Girlboss, that channels potent insights on careers of the future. She unearths tomorrow's trends today, arming her legion of Gen Z and millennial followers with the tools they need to navigate the shifting tides of work and wealth creation.We also talk about:How Gabrielle left her corporate job to become a TikTok influencerQuiet quitting and work life balanceGabrielle’s advice if you feel burnt out and ready to quit your jobHow to use AI to find your dream jobSaying “no” in the workplaceDetaching the 9-5 from your identityThe future of anti-work girl bossWhat does influence mean to Gabrielle?This show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Gabrielle:Follow Gabrielle on Instagram: @gabrielle__judgeFollow Gabrielle on TikTok: @gabrielle_judgeFollow The Anti Work Girlboss on Instagram: @antiworkgirlbossAutomate your job search with AI (Get 20% OFF with code: JHTB2DJ): Lazy Girl Job ProgramConnect with Whitney:Follow Whitney on Instagram: @whitneyeckisFollow Whitney on TikTok: @whitneyeckisFollow Under the Influence on Instagram: @undertheinfluence.podFollow Eckis Marketing on Instagram: @eckismarketingFollow Get Supr on Instagram: @getsuprMore information about the show + businesses: whitneyeckis.com

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