

Next Level Pros
Chris Lee
Welcome to Next Level Pros, where we explore the journeys of some of the most successful and inspiring entrepreneurs from around the world. I'm your host, Chris Lee.
Throughout my career, I've founded multiple nine-figure companies and learned a thing or two about what it takes to succeed in the world of business. Now, I want to share those lessons with you by bringing on guests who have their own incredible stories to tell. I'm on a mission to find the most unique and entertaining individuals that have done it the right way.
Throughout my career, I've founded multiple nine-figure companies and learned a thing or two about what it takes to succeed in the world of business. Now, I want to share those lessons with you by bringing on guests who have their own incredible stories to tell. I'm on a mission to find the most unique and entertaining individuals that have done it the right way.
Episodes
Mentioned books

Jun 25, 2024 • 40min
#112: 4 Simple Ways to Transform Your Sales
Welcome to a new episode of The Founder Podcast! Today, we discuss the four principles of closing that can transform your sales approach. These principles, developed through years of sales experience, are designed to help you make more effective sales and achieve financial success. We’ll discuss how understanding and committing to these principles can make a significant impact on your sales performance.
https://nextlevelhomepros.com/june25thworkshop
Highlights:
"A principle is something that, if broken, always has a consequence."
"The goal is to eliminate maybes and get a definite yes or no."
"Buying is always an emotional experience backed by logic."
"Truth is the only way that we can make change."
Timestamps:
00:00 - Introduction to the Four Principles
01:34 - Understanding Rules vs. Principles
04:06 - Principle #1: Yes or No, No Maybes
06:09 - The 10-80-10 Rule in Sales
10:57 - Handling Maybes and Respecting Time
13:23 - The Importance of Being Okay with a No
18:11 - Evaluating Your Own Decision-Making Process
20:30 - Principle #2: Strike When the Iron is Hot
27:03 - Emotional vs. Logical Buying Decisions
29:28 - Principle #3: 100% Deal Done
34:12 - Principle #4: Quit Lying to Yourself
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind: https://www.thefoundermastermind.com
Golf with Chris: https://www.golfwithchris.com
Watch my latest Podcast
Apple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2
YouTube - @thefounderspodcast

Jun 21, 2024 • 26min
#111: Income Statement Explained and How to Use it to Grow
Welcome to a new episode of The Founder Podcast! In this episode, we dive deep into understanding the financials of your business, focusing on building an income statement and conducting a break even analysis. Learn how to effectively assess your sales, costs, and margins to ensure your business is scalable and profitable.
https://nextlevelhomepros.com/june25thworkshop
Highlights:
"Not understanding the financials of your business could be costing you millions."
"There’s the traditional way to look at it with GAAP accounting principles, and then there’s the business owner way."
"Every dollar collected would mean 45 cents to the bottom line once you're breaking even."
"For every dollar I spend on marketing, it's going to equal $40 in revenue."
Timestamps:
00:00 - Introduction
01:30 - Importance of Understanding Financials
03:45 - Basics of an Income Statement
05:20 - Understanding Sales and Cost of Goods Sold
08:00 - Gross Profit and Gross Margin Explained
10:00 - Calculating Cost of Acquisition (CAC)
13:30 - Breakeven Analysis Breakdown
17:50 - Scaling Your Business Effectively
20:30 - Impact of Fixed Costs on Breakeven
24:00 - Workshop Announcement and Closing Remarks
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us.
https://nextlevelhomepros.com/grow-home-service-vsl
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind: https://www.thefoundermastermind.com
Golf with Chris: https://www.golfwithchris.com
Watch my latest Podcast
Apple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2
YouTube - @thefounderspodcast

Jun 17, 2024 • 44min
#110: Forget Stocks: Invest in Yourself for Maximum Returns
Welcome to a new episode of The Founder Podcast. In today’s episode, we have a very special guest. Meet Ryan Pineda, a real estate, entrepreneurship, and personal growth pro. Ryan shares his journey from flipping houses to launching Wealth Con, a premier event for entrepreneurs and real estate investors. He shares the secrets behind his success, the importance of investing in personal education, and innovative lead-generation strategies. Join us to learn how you can take your business and investments to the next level.
https://nextlevelhomepros.com/june25thworkshop
Highlights:
"You are broke because you are not investing in your personal education."
"The best way to use your money is to invest in yourself."
"Real estate pays you in five different ways: appreciation, depreciation, interest, principal buy-down, and cash flow."
Timestamps:
00:00 - Multifaceted Wealth of Real Estate
01:37 - Pineda's Entrepreneurial Journey
02:19 - Concept and Impact of Wealth Con
04:46 - Importance of Personal Education
10:30 - Who Should Attend Wealth Con?
14:17 - Lead Generation for Real Estate
16:57 - Economics of Real Estate Leads
24:07 - Power of SubTo Real Estate Deals
34:41 - BTS of Hosting a Large Conference
42:29 - Ripple Effect of Branding and Events
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind:https://www.thefoundermastermind.com
Golf with Chris https://www.golfwithchris.com
Watch my latest Podcast
Apple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2
YouTube - @thefounderspodcast

Jun 14, 2024 • 21min
#108: This 5 Year Growth Strategy Will Transform Your Business
Learn from a successful entrepreneur's 5-year growth strategy, emphasizing the importance of clear planning, building relationships, and scaling sales operations. Discover the key steps to create a vision map, assign responsibilities, and optimize organizational structure for business expansion.

Jun 14, 2024 • 28min
#109: 5 Brutally Honest Business Truths
Welcome to a new episode of the Founder Podcast. Today, we're diving into five pieces of brutally honest advice that took my business from zero to $233 million a year. These truths include the importance of quality discipline, the pitfalls of trying to impress others, and the critical nature of having a compelling vision. Join me as we explore these essential lessons that will help you scale your business to the next level.
https://nextlevelhomepros.com/june25thworkshop
Highlights
"Quit trying to impress others. This is actually the exact reason why your business isn't growing."
"Your business will pay you dividends for many years if you choose to sacrifice your own personal self-ego driven interests."
"You can't recruit because your vision sucks. The reason you are not attracting great talent is because your vision fails to envelop others."
"Your business is a reflection of you. Discipline in all areas of your life will reflect in your business."
Timestamps
00:00 - Introduction to the episode and the topic of brutally honest advice.
01:45 - Hard truth #1: Quit trying to impress others.
05:07 - Importance of reinvesting profits for growth.
09:22 - Hard truth #2: You can't recruit because your vision sucks.
13:45 - Creating a compelling five-year roadmap.
14:17 - Hard truth #3: Track your KPIs religiously.
18:32 - The difference between leading and lagging indicators.
19:42 - Hard truth #4: SOPs won't create themselves.
24:05 - Practical steps for creating effective SOPs.
26:55 - Hard truth #5: Your business is a reflection of you.
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind:https://www.thefoundermastermind.com
Golf with Chris https://www.golfwithchris.com
Watch my latest Podcast
Apple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2
YouTube - @thefounderspodcast

Jun 7, 2024 • 55min
#107: Beyoncé’s Dad Shares His Success Blueprint: Mathew Knowles Interview
Welcome to a new episode of The Founder Podcast. In today’s conversation, we’re joined with Mathew Knowles, the visionary behind Destiny's Child and Beyoncé's meteoric rise. Mathew shares his journey from corporate America to becoming a powerhouse in the music industry, offering invaluable lessons on success, brand building, and resilience. Tune in to hear Mathew's thoughts on family, fame, and the future of music.
Highlights:"You have to build a brand before you can cash in on it."
"Being talented isn't enough; you need star power, hit songs, and a strategic approach."
"It's the crazy ones that typically break the mold and do incredible things."
Timestamps:00:00 - Transitioning from Corporate America to Music02:27 - Proudly Known as Beyoncé’s Dad04:11 - Stepping Off the Fortune 20007:56 - Building a Brand in the Music Industry13:24 - Targeting the World Market17:43 - The Evolution of Destiny's Child31:23 - Handling Family Dynamics in Business41:56 - Risk-Taking and Financial Struggles45:18 - Understanding the Realities of the Music Industry52:20 - Public Speaking and Empowering the Next
GenerationLive Links:Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind:https://www.thefoundermastermind.com
Golf with Chris https://www.golfwithchris.comWatch my
latest PodcastApple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281SSpotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2 YouTube - @thefounderspodcast

Jun 4, 2024 • 49min
#106: Marriage vs Business: Finding Harmony In Both
Welcome to The Founder Podcast! In this episode, we dive into the challenges and wins of maintaining a healthy relationship while building a business. Chris Daryl and Levi share their personal stories and insights on balancing entrepreneurial ambitions with family life. Get ready for some heartfelt advice, relatable anecdotes, and practical tips to strengthen your business and relationships. Tune in for an honest conversation about love, commitment, and growth.
Highlight:
"The only way you're going to make any type of relationship work is you have to share values."
"Taking care of my wife is taking care of myself. There's a real significance in being married and what you offer each other."
"If you can just give without expectation of receiving, that's when you begin to receive."
Timestamps:
00:00 - Introduction
01:14 - The Burden of Entrepreneurship
03:37 - Setting Rules and Expectations
08:59 - Managing Stress and Relationships
14:50 - Constant Check-ins
25:42 - Unconditional Giving
33:56 - Complementary Strengths
42:54 - Role of Spouses in Success
46:39 - Balancing Easier Life vs. Better Life
48:07 - Recommended Resources
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind:https://www.thefoundermastermind.com
Golf with Chris https://www.golfwithchris.com
Watch my latest Podcast
Apple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2
YouTube - @thefounderspodcast

May 31, 2024 • 50min
#105: SEO Strategies in 2024
Hey Founder Nation! In this episode, we're diving deep into the world of SEO with the incredible Matt Diamante. Matt, a digital marketing guru with over 14 years of experience, shares his top strategies for improving your website's search engine ranking. Whether you're a local business owner or looking to expand your online presence, this episode is packed with practical tips and insights. Tune in to learn how to leverage blog posts, internal links, and keyword research to drive traffic and grow your business!
Highlights:
"If you're an expert on your topic, it should be easy for you to answer questions that you're hearing every single day from your clients."
"Google rewards consistency. Posting quality content regularly is a long-term strategy that pays off."
"We're training ChatGPT to be an expert on that topic by using the best information from the top search results."
Timestamps:
00:00 - Introduction to SEO with Matt Diamante04:45 - The Importance of a Well-Structured Homepage11:50 - Key Elements for a Local Business Website19:31 - Utilizing ChatGPT for Content Creation20:28 - Keyword Research Techniques Using SEMrush22:24 - Crafting Unique Content with AI Assistance24:39 - The Role of Blog Posts in SEO Strategy27:06 - Maintaining Consistency in Content Posting27:43 - Google’s Preference for Regular Updates34:20 - Internal Linking and Its Impact on SEO
Dive in and discover how you can take your SEO game to the next level with actionable advice from one of the best in the business!
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind:https://www.thefoundermastermind.comGolf with Chris https://www.golfwithchris.com
Watch my latest PodcastApple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281SSpotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2YouTube - @thefounderspodcast

May 28, 2024 • 43min
#104: King of Franchises Reveals All
Welcome to a new episode of The Founder Podcast. Dreaming of business ownership, but franchising sounds more appealing than starting from scratch? Today’s episode is your golden ticket. Franchising guru Lance Gramlich, the "King of Franchising," shares his secrets to success. Learn why leadership beats passion in franchise selection, discover the power of asking the right questions, and uncover the financial potential of franchising (think 3-5 times cash flow on resale!).
Highlights:
"Forget about your passion. Use your skills, but leadership. Look at the leadership of the business you're getting into."
"The validation stage or process is gold. When you ask the right questions..."
"In franchising as a franchisee you're going to sell for three to five times cash flow typically."
Timestamps:
00:00 - From Wall Street to Franchise King
01:41 - Finding Your Way into Franchising
03:56 - Taking the Gopher Role: Learning from the Ground Up
04:55 - Making Money Doing Anything: The Entrepreneurial Spirit
10:00 -The Importance of Intrapreneurship and Experience
13:32 -The Krispy Kreme Rollercoaster: Boom and Bust
15:00 - Beyond Food Franchises: Exploring Profitable Options
17:35 - Don't Follow Trends, Choose Longevity
20:00 - The Validation Process: Don't Get Married Too Quickly
25:00 - Franchising for the Hands-Off Investor: It's Possible!
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind:https://www.thefoundermastermind.com
Golf with Chris https://www.golfwithchris.com
Watch my latest Podcast
Apple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2
YouTube - @thefounderspodcast

May 24, 2024 • 30min
#103: This Technique Made Me MILLIONS!
Welcome to a new episode of The Founder Podcast. Tired of customers saying "maybe" or needing to think it over? In today’s episode, we dive into the secrets of setting customer expectations and mastering the hard soft close. We’ll discuss how to get clear decisions from your customers before revealing the price and share a game-changing technique that has brought in hundreds of thousands of dollars. Tune in for practical tips and real-life examples to boost your sales skills and close more deals confidently.
Highlights:
"Setting clear expectations isn’t about taking the slap away, but letting them know it’s coming so they can be prepared."
"The hard soft close gets customers to commit before a decision needs to be made, using what you can control."
"Customers buy confidence; they need to believe that you, the salesperson, believe in your product."
Timestamps:
00:00 - Setting Customer Expectations
03:00 - The Power of Clear Expectations
06:00 - Emotional Sales and Logical Justification
10:00 - Framing the Sale
14:00 - Step-by-Step Customer Journey
21:00 - The Hard Soft Close Explained
25:00 - Handling Common Objections
30:00 - The Importance of Getting a 'No'
35:00 - The Role of the Salesperson
40:00 - Using the Hard Soft Close in Your Sales Process
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind:https://www.thefoundermastermind.com
Golf with Chris https://www.golfwithchris.com
Watch my latest Podcast
Apple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2
YouTube - @thefounderspodcast