

Mortgage Marketing Radio
Mortgage Marketing Radio
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.
Episodes
Mentioned books

Oct 27, 2023 • 57min
Dominating Your Local Market With Google Reviews
In this episode we talk with Wade Betz. Wade has been in the mortgage industry since 2006 and helped thousands of families with more than $700M+ in residential financing funded.He's optimizing his Google Business profile to get found by local homebuyers and referring those deals out to his local agents.Wade is teaching educational classes to real estate agents and building his audience on social media. There's a lot we cover in this episode!Episode Resources:Connect With WadeBook Your Call Here to Learn More About myAgent ClassesJoin the Podcast Facebook Group Here

Oct 20, 2023 • 1h 6min
Sneak Peek Inside Members Only Mastermind Call
In this episode, you’re getting a glimpse inside the Members Only Coaching Call.Each week, we meet with fellow ambitious Mortgage Loan Originators from across the country. Our primary focus is leading with education in our local market to attract our ideal agent partners and grow our business.We also share ideas, work on mindset and accountability, social media strategies and more.If you like what you hear, book your call to learn more!Listen in to continue to pivot, innovate, adapt, and overcome!Episode Resources:Book Your Call Here to Learn More About myAgent ClassesJoin the Podcast Facebook Group Here

Oct 13, 2023 • 43min
Closing 38 Loans From Posting Videos
In this episode we talk with "The Mortgage Dads" as they unpack their journey into going all in with video online. Directly from posting video content, they've closed over 38 loans and they're just getting started.Listen and apply what you learn from this episode. Be inspired to take action and soon you'll be adding loans to your pipeline directly from your online content.Episode Resources:Follow James & TravisGet More Agent Referrals/myAgent ClassesJoin the Facebook Group

Oct 5, 2023 • 43min
Creating Residual Income in Your Mortgage Business
Today we're talking with Kevin Ducey about diversifying your income. Kevin is the Vice President Of Business Development at Comma Insurance. He has a wealth of experience in mortgage marketing strategies and building residual income.His perspective on "mortgage marketing strategies: reviews, success stories, and insurance investment" is that investing in an insurance agency can be a viable option for mortgage professionals looking to build scale, autonomy, and recurring residual income.Kevin encourages listeners to consider investing in their own insurance agency, highlighting the potential benefits of not requiring excessive time, hiring, or securing a location.Episode Resources:Learn More About CommaGet More Agent Referrals/myAgent ClassesJoin the Facebook Group

Sep 29, 2023 • 21min
Master the Market of the Moment
Today, we’re master the market of the moment AND celebrating 300 episodes of Mortgage Marketing Radio with host Geoff Zimpfer.Listen in to continue to pivot, innovate, adapt, and overcome!Episode Resources:Ask Geoff Anything! Tap HereLearn More About myAgent Classes

Sep 19, 2023 • 34min
Lessons in Lead Generation and Marketing Automation
This episode is the prequel to my recent conversation with Michael McAllister about becoming a NextGen Mortgage Originator.We talk about the evolution of marketing technology, the consumer journey and the new partnership Michael and I are announcing.Learn More About High LevelLearn More About myAgent Classes

Sep 7, 2023 • 42min
What is a NextGen Mortgage Originator?
A NextGen Mortgage Originator is one who embraces both the traditional sources of business like database, referral partners and an online presence using digital tools and platforms to attract and engage consumers directly.In this episode Michael McAllister, the founder of EmpowerLO and I unpack both the importance of becoming a NextGent Originator and how to get there.We talk about your personal brand, social media, High Level marketing automation and why leading with education is your killer app.Be sure to check out the episode resources listed below. Join the Facebook Group and let's continue the conversation!Episode Resources:High Level Facebook GroupLearn About myAgent ClassesCheck Out EmpowerLOLeave a Podcast Review

Aug 31, 2023 • 54min
How to Identify Your Ideal Clients and Partners
On this episode we talk with Sam May who's leading a small team of mortgage originators in the Solana Beach, CA area. They're on pace to close $100 Million in funded loans in 2023.Sam is crushing it with his local agents, teaching classes and building a well-known personal brand for his team.Listen in as we discuss how to identify your ideal client and create content that attracts them. We also dig into creating video content, building your social media followers and attracting agents vs chasing.Episode Resources:Follow Sam on InstagramBook a Call With GeoffJoin the Facebook Group

Aug 28, 2023 • 15min
Closing Five Loans from Teaching Classes
Today we're bringing another Mortgage Marketing PRO member success story to you.What if you could host one or two agent classes per month and fund five loans or more every time you did. Would you be open to learning more?This episode features Louie Wickett with Homeside Lending and how he's funded 5 loans from teaching just two classes.Are you ready to say goodbye to cold-calling agents and get referrals on demand like Louie?Check out the links below for more details.Learn More about the Mortgage Marketing PRO MembershipJoin the Podcast Facebook Group Here

Aug 17, 2023 • 44min
The Truth About Recruiting
Today's episode is a candid conversation about recruiting in the mortgage industry. The truth, lies and misconceptions about signing bonuses, compensation, company leadership and how to know when it's time to leave or time to stay at your current company.Andy Stewart is the VP of Operations and Dave Hendriksen is the SVP of Sales and Business Development for Homeside.In their combined 40+ years of mortgage industry experience, they've seen and heard it all. Our conversation will help you get clear on some of the important considerations around changing companies and your career path.Episode Resources:Visit Homeside to learn more.Leave Me a Google Review