Mortgage Marketing Radio

We've got Canadian Mortgage innovatorJason Henneberry as our special guest on today's episode. Jason dropped invaluable insights on emotional selling, financial education, and the critical skills for thriving: audience building, deal creation, and deal conversion.05:34 Tightened regulations impact mortgage market, 2025 surge.07:32 Retail versus independent mortgage brokers in sales.12:16 Real estate market shifting due to rising rates.13:31 Business strategies evolving, focusing on social media.18:39 Connect, convert conversations into meaningful business interactions.20:27 Content should address emotional pain points effectively.24:06 Key to education, expert status attracts engagement.27:24 Loan officers teach real estate financing strategies.29:49 Consistency and perseverance lead to success in business.32:42 Unique situations go beyond traditional borrowing limits.36:01 High income earners often seek alternate financing.40:27 Prepare for future busy periods and adjustments.43:46 Book focuses on deliberate practice, not habits.44:54 53 days on program led to lasting habits.Connect with Jason HereWant more agent referrals without chasing, cold-calling or paying for leads?Schedule your call with me and learn more about myAgent Classes.

I am thrilled to bring you my conversation with the renowned YouTube strategist Sean Cannell. We dissect the nuances of creating powerful YouTube content for mortgage professionals, blending high-value content with the seamless use of AI and the irreplaceable human element that propels your marketing to new heights.**Key Points We Discussed with Time Stamps:**- 00:02:34 - Starting with available resources and emphasizing content value over production polish.- 00:09:52 - Strategies for employing AI as a tool while maintaining the creative and strategic processes that define us.- 00:16:27 - The critical role of continual learning and personal development in triumphing over the dynamic challenges of online marketing.- 00:23:45 - The impact of short, magnetic YouTube videos and the importance of consistent improvement of your video production skills.- 00:31:19 - Unpacking the YouTube algorithm and how to tailor content to match audience behaviors and preferences.- 00:39:58 - The collaborative exchange on our respective experiences and strategies for designing videos that captivate and convert.- 00:48:16 - Exploring the "perfect video" recipe from effective hooks to a call to action.- 00:56:40 - Breakdown of the three Ps—passion, proficiency, and profit—in finding and dominating your YouTube niche.- 01:03:12 - How to leverage brilliant content ideas from successful channels across various industries.**Memorable Quotes from Today’s Episode:**- "Start where you are, and build from there. It's about the message, not just the medium." - Sean Cannell- "Building a community is about connection, not just conversion. It's about people, not just pageviews." - Me, Geoff Zimpfer**Resources I Mentioned with Time Stamps:**- [00:57:15] "YouTube Secrets" book by Sean Cannell- [01:18:42] Sean’s free podcast and on-demand class, available here.- Liked what you heard? Please take a moment to leave us a review; your opinions help us grow.- And follow us on our social accounts for even more expert mortgage marketing guidance.Want more agent referrals without chasing, cold-calling or paying for leads?Schedule your call with me and learn more about myAgent Classes.

Today we're talking with Shayla Gifford. She's the VP of Sales and Development and a Branch Manager with Guild Mortgage.Before you set out to conquer your goals in 2024 it's important to have a check up from the neck up. Meaning, how to get your mindset aligned to optimize your skillset and your activities.Shayla's superpower is helping people break free from a limiting mindset and story that hinders them from achieving the best version of themselves. She's especially adept at helping people get really clear on who you are uniquely and what are the unique skills, attributes, and value that you bring to relationships.Episode Resources:Connect with Shayla on InstagramCheck Out Shayla's WebsiteLearn More About myAgent Classes

On today's episode we're learning about an alternative to verifying employment, income and assets for your borrowers. Truv allows you to gather over 100 unique income and employment data points from applicants by allowing them to login directly to their payroll or employer account.You'll save your clients money and reduce your time to close with Truv. Listen to the episode to learn more.Episode Resources:Check Out Truv HereConnect With Richard on LinkedInGet More Agent Referrals with myAgent Classes

Imagine never having to update real estate listing flyers. Accelerate the home loan process by putting real-time mortgage rate listing flyers right in the hands of prospective homebuyers, agents and builders.Uplist is a modern alternative to traditional listing flyers. The platform then generates a rate-search web page for that listing, complete with a QR code and a digital “Get Payments” button. These deliverables are able to be shared with trusted real estate agents and builders.When homebuyers scan the QR code or click the button, they are directed to the mortgage loan officer’s company-branded Uplist page where they can do a quick, real-time mortgage rate search.Finally, finance flyers have arrived in the digital age! Listen to my conversation with Uplist CMO Ben Smidt and check out Uplist for more details.Episode Resources:Visit Uplist HereLearn More About myAgent ClassesJoin the Podcast Facebook Group Here

In this enlightening episode, we sit down with Josh Friend, the visionary CEO of Insellerate, who has successfully navigated the challenging waters of direct-to-consumer marketing with an impressive $30 million investment. Josh brings a wealth of experience and unique insights into the world of consumer direct mortgage marketing.We explore the importance of understanding the consumer psyche and how to effectively leverage digital platforms to maximize reach, engagement and conversion.Learn More About Insellerate Connect with Josh on LinkedIn Learn More About myAgent Classes

Have you ever thought about real estate investing as a path to financial freedom? Have you kicked around the idea but felt you were too busy with work and family responsibilities?Our guest today is Michael Zuber. He's the author of One Rental At a Time and hosts the One Rental at a Time YouTube channel. (Links Below)Today we're talking about how to start - or grow your real estate portfolio. We're also "geeking out" on investing, housing, rates, the economy and more.Show Notes/Resources:Today our guest is Michael Zuber.Episode Resources:Check Out Michaels YouTube ChannelBuy His Book on AmazonDouble your Agent referrals with myAgent Classes. Book a call here.

Greg Sher is the Managing Director @ NFM Lending. He's passionate about empowering and inspiring others through media and storytelling.This episode features an inspiring conversation about how to pivot in the current market. You'll also hear amazing stories of Loan Officers creating content online that's generating inbound referrals every single month.Connect with Greg Sher on LinkedIn HereFollow Scott Betley on Instagram or TikTokFollow Jordan Nutter on Instagram or TikTokDouble your Agent referrals with myAgent Classes. Book a call here.

In this idea packed episode, we delve into the art of thriving in the current mortgage market with our guest, Dale Vermillion. With the landscape of mortgage origination becoming increasingly challenging, Dale shares his expertise on the most effective activities mortgage originators should focus on today.We discuss innovative strategies for marketing, how to stand out in a saturated market, and the importance of building strong client relationships. Dale's insights are not just theoretical; they are tried-and-tested methods that have propelled many in the industry to success.Whether you're a seasoned originator or new to the field, this episode is packed with invaluable guidance to help you excel.Episode Resources:Learn more about Dale Vermillion and his methods at www.DaleVermillion.comDouble your Agent referrals with myAgent Classes. Book a call here.

On today's episode we're talking with Logan Mohtashami. Logan is a renowned housing market expert recognized for his insightful analysis and commentary on the U.S. economy and real estate market.Mohtashami is a lead analyst for HousingWire and is a regular contributor on the HousingWire Daily podcast.Episode Resources:Follow Logan on InstagramSubscribe to Housing WireLearn More About myAgent Classes