The Heart & Hustle Podcast

If you struggle with knowing how to go about speaking directly to your ideal client and crafting your message in a way that is actually relevant to the person you want to work with, keep on listening! Today's guest is the incredible Bill Cates! He chatted with us all about the principles in his book Radical Relevance. Bill Cates is an internationally recognized client-acquisition expert, author, and speaker. In today's show, he dives into his rules of radical relevance, some of the most mind-blowing strategies for marketing ever. We chat about why most businesses struggle with crafting their marketing message in a way that speaks directly to their audience and ACTUALLY converts to sales. We also talk about how powerful referrals can be as a business owner, and how to go about getting them. This episode is filled with SO much goodness. Show notes: https://theheartuniversity.com/067-how-to-be-relevant-to-your-ideal-customer-with-bill-cates HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Book: www.RadicalRelevanceBook.com Free Guide: www.ExponentialGrowthGuide.com www.referralcoach.com Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Who hates the Instagram algorithm with a passion because it feels like NOTHING you do gives you the traction you are wanting? Do you feel like Instagram is slowly sucking the life out of you because you're just LOST on how to get more engagement? Do you feel like IG is out to get you? Is your hand raised? GOOD. This episode is for you! Today we are giving you some tough love mixed with some tangible strategies and tips all about HOW to practically increase your engagement on Instagram. These are the exact strategies that we've used for 5+ years to grow our accounts organically (we've NEVER used paid ads to increase our follower count and we've NEVER bought fake likes or followers, seriously do NOT do that. It's scammy, gross, and will hurt you in the long run). These are the exact strategies we've used to get a TON of engagement, how we've turned followers into fans into paying clients, AND how we actually have FUN on the gram. In today's show, we're dropping a little sprinkle of strategies straight from the Instagram season of our Heart University online course for photographers. If you've struggled for what feels like forever with Instagram, don't you dare go anywhere, my friend. This episode is about to blow your mind. Let's do it. The Heart University Course www.theheartuniversity.com/photography

If you've ever wondered what we're really like in person and what it's really like to learn from us, BUCKLE UP. Today we have a TREAT for you. We sat down with a few past students of ours and asked the hard-hitting questions. They expose the real deal of what it's like to invest in our education. Here's the deal, there's a lot of business educators out there. There are a lot of online courses, masterminds, groups, workshops, coaches, etc. It can be really overwhelming to invest in yourself and your business. Especially with so many options. Which ones are the real deal? What will actually be worth the investment? How will this actually impact and change my business?? In fact, you might be asking these questions right now. By now you've probably seen that our flagship photography course, The Heart University, is OPEN for enrollment RIGHT NOW. It is freaking PACKED with 38 videos, 20 pdfs and templates, and an Elite student FB group with direct access to us. It teaches you EVERYTHING you need to know to grow and scale a successful photography business. Look, WE GET IT! There are SO many questions and nerves when investing in education. We've been there too and know how intimidating it can feel. We wanted to cut the crap today and talk friend-to-friend about what it's like to learn from us. We realize we're not the educators for everyone, AND THAT'S OKAY. Today on the show we wanted to sit down with those past students and talk directly with them. They share with us where their businesses were before learning from us, the results after, how it impacted them, some funny real-life stories we have together, and more. It's a juicy inside look at us as educators, our students, and their results. Show notes: http://theheartuniversity.com/065-students-spill-the-tea/ www.theheartuniversity.com/photography

6 figures. $100k/year. A mile marker and goal for so many photographers. We're going to talk about it today! It's not a far-off dream. Yes, it's doable. It just takes a little bit of elbow grease and strategy. We're breaking down our top 10 strategies to launch your photography business to 6 figures. If there was one episode we could give you that is a comprehensive, step-by-step list of what we did in our own photography businesses that took us from $0 to 6 figures in under two years, this is that episode. Whether your goal is actually 6 figures, or you just want financial freedom and peace, a job you freaking love, and excellence in everything you do, this episode is everything you need to create a successful photography business. Show notes: https://theheartuniversity.com/064-10-secrets-you-must-know-to-create-a-6-figure-photography-business HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. The Heart University course: www.theheartuniversity.com/photography Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

This episode is for all the photographers and wedding vendors out there! Your mind is about to be BLOWN. If you've ever wondered how people get featured on big time wedding blogs, you're about to get the step by step formula. Today's guest is the incredible Nicole Taliaferro, Junebug Weddings Executive Editor. This episode is jam-packed with the most helpful and tangible tips on how to get your work featured and the dos and don'ts of submitting your work! Nicole breaks down why getting featured is so important, what types of submissions are annoying to receive as an editor, her preferred submission method, the types of photos editors look for when it comes to submissions, what to do when planning styled shoots, and the biggest mistakes she sees photographers making when it comes to this topic. Show Notes: https://theheartuniversity.com/063-how-to-get-your-work-featured-with-junebug-weddings-executive-editor-nicole-taliaferro HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.junebugweddings.com www.feelgooddressbetter.com Follow along: www.instagram.com/nic.taliaferro www.instagram.com/junebugweddings www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Today we are diving into the NUMBER 1 thing we did that grew our businesses the MOST. If you're ready to see your business TAKE OFF and go from 1 to 100 REAL fast, sit tight, and do not move! This episode is a behind the scenes look into our top recommendation for ANY business owner to grow fast and skip all the potential roadblocks awaiting you on the way. You obviously wanna know the number 1 thing to grow your business. So what is it?? It's not crushing it on Instagram. It's not doing more photoshoots. It's not even being the best and most brilliant business mind in the world. Drumroll please….It's investing. There are ways to invest with money, time, and resources and we are going to talk about it all! If you want something to grow and succeed you HAVE to first invest in it. This just means putting your time, effort, and hard earned cash towards something you want to succeed. In order to do that you have to have confidence in it. If you're trying to grow a business but are afraid to put forth any time or money into it, it's not gonna go anywhere. Show Notes: https://theheartuniversity.com/062-the-1-thing-you-can-do-to-grow-your-business/ HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

You probably started your business to make money doing something you love, to have financial freedom, and to finally have PEACE in your life. Then, you started your business and discovered that financial freedom and peace were the FARTHEST things from happening as you worked, hustled, and tried to tame the BEAST that your business became. You got into business to be PROFITABLE, right? Yet so often as entrepreneurs we pay ourselves LAST with whatever leftover money we have if any. Today's guest is about to BLOW your mind in the best way possible and teach you HOW to be profitable in your business starting NOW. We had the honor of chatting with the brilliant Mike Michalowicz! Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next. In Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions). Show notes: https://theheartuniversity.com//061-profit-first-with-mike-michalowicz HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. https://mikemichalowicz.com/ www.FixThisNext.com Follow along: www.instagram.com/mikemichalowicz/ www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today's episode is for all our photographers in the house or anyone who wants to learn how to improve their editing for social media photos. We are diving into the top 5 editing mistakes photographers make in Lightroom and how to fix them. If you're struggling to nail perfect skin tones, culling is taking you way too freaking long, or you just want to learn little tricks and hacks that make editing in Lightroom a million times easier, we've got you covered! Let's get to the top 5 editing mistakes photographers make in Lightroom! This episode will be really helpful to listen to while you're viewing Lightroom. So pull up Lightroom and let's get started! Show Notes: https://theheartuniversity.com/060-for-photographers-top-5-editing-mistakes-youre-making-in-lightroom HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Sign up and join the Lightroom Editing Challenge at www.theheartuniversity.com/challenge. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today's episode is a TREAT for you. We chatted with the incredible Quigley AND her husband Alex! Quigley, aka Casey Goode, is a digital content creator based in Los Angeles, CA. Her mission is to inspire mindfulness in human relationships through a vibrant and exciting visual narrative of lifestyle driven content. In 2019, she launched her first online class, Soulcial Media, a self-care and mindset class for content creators. She also recently opened her Soulcial Store, which includes her long-awaited Posing Guide. Quigley and her husband Alex are expecting their first child in October 2020, and wow they're gonna be the cutest parents ever. We sat down with Quigley and Alex and talked ALL about social media. We focused on creating viral content, how to stand out and be yourself, how to avoid burnout, creating content with a soul-focus, how to stay inspired while creating a lot of content, and how to say "GOODBYE" to the comparison game. We even dived into TikTok, whether or not you should be using it as a content creator (hint: you should!) and how to harness the power of viral videos on the app to grow your audience and expand your marketing. Quigley and Alex chatted about working together as a couple and how they've navigated that journey. This episode is PURE gold in every possible way, we are stoked about all the free knowledge these two dropped. Show Notes: https://theheartuniversity.com/059-creating-viral-content-how-to-market-yourself-with-a-soul-focus-tiktok-and-avoiding-burnout-with-quigley-and-alex-goode HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. alex@soulcialmedia.com Follow along: www.soulcialmedia.com www.officiallyquigley.com www.instagram.com/officiallyquigley https://www.instagram.com/thesoulcialmedia/ www.instagram.com/jackpoticorn www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity We're hosting a live 5 Day Lightroom Editing Challenge!!! We're going to be diving into the nitty gritty on how we use Lightroom to edit our photos, how we import, cull, backup our photos, navigate Lightroom. The WHOLE 9 yards. We've NEVER taught a free training on editing before so if you've wanted to learn editing from us, NOW is the time. The challenge is going to start Monday August 3 and go til Friday August 7th. To sign up for our Lightroom Editing Challenge go to www.theheartuniversity.com/challenge and let's get our editing on!

If you're a photographer, this episode is for you. We know a HUGE portion of our audience is photographers and without a doubt one of the biggest questions we get asked is how to get candid images of our clients. We're going to guess what you're probably struggling with. You're at a shoot and your clients feel mega awkward and that awkwardness seems to be coming through all the images you're taking. The photos you're taking feel dull and lifeless and you don't know how to get your clients to loosen up, feel comfortable, and get those drool worthy images full of passion, life, and laughter you've been craving. If this is you, this episode is your answer! If you want to know how we get movement based images where our clients don't look like department store mannequins and the strategies behind what we do to make them comfortable BEFORE we ever touch our camera, then buckle up cause this episode is gonna be good! Let's teach you how to get those wildly candid and carefree poses out of your clients! Show notes: https://theheartuniversity.com/058-for-photographers-5-tips-for-getting-candid-images-of-your-clients HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity We're hosting a live 5 Day Lightroom Editing Challenge!!! We're going to be diving into the nitty gritty on how we use Lightroom to edit our photos, how we import, cull, backup our photos, navigate Lightroom. The WHOLE 9 yards. We've NEVER taught a free training on editing before so if you've wanted to learn editing from us, NOW is the time. The challenge is going to start Monday August 3 and go til Friday August 7th. To sign up for our Lightroom Editing Challenge go to www.theheartuniversity.com/challenge and let's get our editing on!