The Heart & Hustle Podcast

If you’ve been around for a while you know we’re big advocates of niching down and speaking directly to your ideal client. Common questions we get in conjunction with that are, “How do I narrow down?”, “How do I even know who my ideal client is?”, and “ How do I start speaking directly to them?”    Today’s show is about to answer all of that. This is Marketing 101. We’re diving into client avatars, marketing strategies for how to know who your ideal client is, how to get their attention, and stand out from the competition.   The truth is, in order to cut through the noise and start attracting your ideal client you HAVE to start speaking to them DIRECTLY. In trying to speak to everyone, you’ll speak to no one.   By the time you’ve finished this episode, you should be able to walk away with a clear gameplan of finding and reaching your ideal customers.   Show Notes: https://theheartuniversity.com/050-how-to-speak-directly-to-your-ideal-client-online HoneyBook: share.honeybook.com/heart   In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!    www.theheartuniversity.com/content   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today’s guest is the incredible Jenna O’Brien, founder and creator of Twenty Seven.   Twenty Seven is a paper goods and lifestyle brand in sunny Lakeland, FL and online that exists to remind you of sunshine! Everything is hand-drawn and reflects retro stylings, bright colors, and messages of hope towards mental health.    On today’s show, Jenna talks to us about mental and emotional health, how she navigated her mental disorder, and through that created a wildly successful business. Her story is inspiring, hopeful, and relatable. Whether you’re a young creator dreaming of starting a business, or you also struggle with mental health, Jenna’s story will inspire the heck out of you and make you feel all sorts of yellow.   Show Notes: http://theheartuniversity.com/049-creating-sunshine-and-spreading-messages-of-hope-towards-mental-health-with-jenna-obrien HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!    www.noissue.co Code: HEART for 10% off your purchase   www.theheartuniversity.com/apps   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   https://twentysevenlkld.com/   Follow along: www.instagram.com/shoptwentyseven www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity   Podcast inquiries: podcast@theheartuniversity.com

It’s the age-old question, “Should I combine my business account with my personal account or keep them separate”? SO MANY entrepreneurs struggle with this. Today, we’re breaking it down and answering the question once and for all: Should you have ONE Instagram account that encompasses personal AND business…. Or should you separate them?   There’s not just one way to do it! We’ve seen people have success with both ways. This isn’t an episode about HOW to turn a personal account into a business account, this is an answer to SHOULD I? And WHY?   Show Notes: https://theheartuniversity.com/048-should-i-combine-my-business-and-personal-instagram-accounts-or-keep-them-separate HoneyBook: share.honeybook.com/heart   In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!    www.theheartuniversity.com/content   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Today we have a TREAT for you. We had the honor of chatting with our good friend Thunderstorm Artis.    Thunderstorm has been featured in festivals throughout North America, and he’s played with artists like Jack Johnson, Booker T, and Mike Love. He most recently placed as a finalist in 3rd place on Season 18 of NBC’s The Voice with his coach Nick Jonas. His music crosses so many genres including folk, rock, soul, and country. No matter what Thunderstorm sings or writes he does it from his heart. He believes that through his music he can make our world a better place by lifting the hearts of others.   Today we got to talk to him ALL about his journey as a musician and how growing up in a family of 11 kids both grew him and affected his style and sound as a musician. We then got to chat with Thunder about ALL the behind the scenes juice from what it’s like being on one of the most popular competition shows ever, The Voice. He tells us the very inspiring story of the chance encounter that ended up getting him on the show, he talks about what the blind auditions are like, what he learned from working with both John Legend and Nick Jonas as his coaches, and SOOO much more.   Thunder is honestly one of the most humble, kind, talented, and spirit filled people we’ve had on the show, and he drops SO many nuggets of wisdom, whether you’re trying to break into the music industry or go after a dream that’s been on your heart. You NEED what this man has to say.   Show notes: https://theheartuniversity.com/047-how-one-simple-choice-and-a-chance-encounter-led-to-becoming-a-finalist-on-the-voice-with-thunderstorm-artis HoneyBook: share.honeybook.com/heart   In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!    www.noissue.co Code: HEART for 10% off your purchase   www.theheartuniversity.com/content   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   www.twitter.com/thunderstorm_artist  https://www.facebook.com/ThunderstormArtis1 https://linktr.ee/thunderstormartis Follow along: www.instagram.com/thunderstormartis  www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

If you have a hobby, a passion, or a skill that you’ve always thought to yourself, “Hmm I wonder if I could actually make money at this?” but you have absolutely zero clue where to start, this episode is your bread and butter.   Or, if you’ve already started your business but you’re finding yourself stuck or struggling with what to do next, this episode is such a concise breakdown of each step to take in your business. It’s honestly great for anyone relatively new to running a business.   You’ll walk away from today’s show with 10 tangible steps to turning your hobby into a legit business in less than 3 months. Ready for a power punch of an episode? Let’s dive in.   Show notes: https://theheartuniversity.com/046-10-steps-to-turn-your-hobby-into-a-business www.theheartuniversity.com/content   www.noissue.co Code: HEART for 10% off your purchase   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity   Podcast inquiries: podcast@theheartuniversity.com

Today’s guest is the incredible Kelsey Murphy. Kelsey helps you redefine success to create a business and life you love.  Today, Kelsey dives into the meaning of success and how to define that for yourself and how perfectionism and fear of failure can be your biggest enemy. Kelsey has a wildly successful portfolio with some of the biggest names in the industry, so we sat down to talk all about networking, getting your foot in the door, dealing with rejection, and how to pitch yourself. Kelsey gives tangible strategies to use as you reach out to work with big names and brands.   Show notes: https://theheartuniversity.com/045-reaching-out-getting-rejected-and-how-to-get-your-foot-in-the-door-with-kelsey-murphy www.theheartuniversity.com/content   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.noissue.co Code: HEART for 10% off your purchase   www.kelseymurphy.com Whiskey & Work Podcast: https://podcasts.apple.com/us/podcast/whiskey-work-podcast/id1436358396 Follow along: www.instagram.com/kelseymurphy www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity   Podcast inquiries: podcast@theheartuniversity.com

If the word “sales” makes you think of sleazy car salesmen, the heebie-jeebies, and annoying as heck infomercials, you know the ones that say, “BUT WAIT, THERE’S MORE! BUY THE WHOLE PACK NOW AND YOU’LL GET 5 EXTRA PRODUCTS. THAT’S 10 ITEMS FOR THE LOW LOW PRICE OF $19.99”, then pull up a chair and let’s chat.   Here’s the deal: sales aren’t bad. In fact, they’re insanely wonderful! You just have to change your mindset. We’re about to do that in today’s episode. Today we walk through the 3 mindset strategies that you need to shift in order to crush your sales moving forward and to be confident to boldly talk about them to everyone you meet.   Show Notes: https://theheartuniversity.com/044-debunking-the-lie-that-sales-are-sleazy www.noissue.co Code: HEART for 10% off your purchase www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity   Podcast inquiries: podcast@theheartuniversity.com

Kat is a Brooklyn-based online educator, digital content creator and female empowerment advocate. She loves God, a good Beyoncé dance party, + has an affinity for Ranch dressing (don't take it away from her!).   She believes in the power of story, that done is better than perfect, quality triumphs quantity, and that the journey truly is the destination.   Show Notes: https://theheartuniversity.com/043-how-to-combat-anxiety-and-burnout-with-kat-harris www.noissue.co Code: HEART for 10% off your purchase   www.theheartuniversity.com/apps   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   www.therefinedwoman.com Podcast: The Refined Collective   Resources for single women: bit.ly/trwdatingtips   Follow along: www.instagram.com/therefinedwoman www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity   Podcast inquiries: podcast@theheartuniversity.com Today’s show is freaking GOLD! Kat goes DEEP into her story, how and when to hustle, and how to avoid burnout. Kat shares her story of not knowing how to operate a camera to shooting celebrity weddings and New York Fashion Shows. Through her years of hustling to the top of her industry, Kat experienced some of the worst burnout you can imagine, including panic attacks in the middle of two weddings back to back. She goes STRAIGHT to practical, tangible tools, steps, and strategies to combat burnout, anxiety, stress, and overwhelm. Probably the most powerful and simplified fight plan that I’ve ever heard so if you struggle with anxiety or fear,  you NEED to listen to Kat on today’s episode.  If you’re ready to have your life changed, keep listening.  

If you’re struggling with knowing if you’re ready to outsource, we’ve got your back, my friend. Today’s episode is all about how to know exactly when to let go of things in your business. If you’re feeling overwhelmed with work and have 5 million tasks regularly on your to-do list that just aren't getting done, this episode is for you.   If you’ve just started your business, don’t skip out on this episode! This will prepare you for the future, help you work towards outsourcing, and allow you to recognize the signs as they begin to pop up!   This episode is short and sweet, straight to the point, and packed with tangible education. You’ll walk away knowing if you’re ready to begin outsourcing and the first step of how to begin moving that direction.   Show Notes: http://theheartuniversity.com/042-how-to-know-when-to-outsource/   www.theheartuniversity.com/content   www.noissue.co Code: HEART for 10% off your purchase   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity     Podcast inquiries: podcast@theheartuniversity.com   

Today we welcome Evie’s personal financial consultant, Van Baird, to the podcast!     Van has been broke. Not so broke. And REALLY FREAKING broke at various times in his life. After 20 years in financial services, he now spends most of his days helping people to define their relationship with the money that God has given them.   Not only is he insanely funny, Van is PACKED FULL of knowledge and wisdom on everything from finances to business to social media. On the show we talk about mindsets around making money, “defining your relationship” with money, whether or not budgets work (hint: THEY DON’T),  how and why to create a spending plan, and SO much more. Today you’re gonna walk away with a brand new view of money and how to navigate it in your life. If you’re struggling with debt… listen up. If you’re rollin’ in the dough… listen up.   Show notes: https://theheartuniversity.com/041-defining-your-relationship-with-money-with-van-baird www.theheartuniversity.com/content www.noissue.co Code: HEART for 10% off your purchase If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.vanbaird.com Follow along: www.instagram.com/vanbaird www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity   Podcast inquiries: podcast@theheartuniversity.com