The Heart & Hustle Podcast

If you struggle with the legal side of your business and terms like "trademarks, copyrights, intellectual property, DBA, LLC, contracts" freak you out, then keep listening! Today we're talking to the incredible Rachel Brenke. Rachel is a lawyer, MBA & Business Consultant, and entrepreneur. She helps entrepreneurs succeed in their business by being efficient, strategic, and legally protecting themselves. This conversation is a GOLD MINE of information. It has taken us YEARS and THOUSANDS of dollars (and lots of mistakes) to learn what she drops in today's show. We polled our podcast Facebook group (aka YOU!) to see what questions you wanted Rachel to answer and she dove DEEP on each one. We dive into why and how contracts are set up, if you should have different contracts for different projects, and if contracts are state specific. Rachel also talks about intellectual property, copyrights, and trademarks. We even tackle questions about business formation, changing your business name, DBA's, LLCs, and all that jazz. If you're an entrepreneur (and not a lawyer) this episode is SOLID GOLD information. Rachel's such a joy and we're so excited for you to learn from her today. Show Notes: https://theheartuniversity.com/057-trademarks-copyrights-intellectual-property-dbas-and-contracts-with-rachel-brenke HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.rachelbrenke.com Free checklist: https://rachelbrenke.com/freechecklist/ Follow along: www.instagram.com/rachelbrenke www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

We can probably all agree that this year has been a LOT. This year has been really rough. We as people were not made to live our entire lives in a box with no in-person communication. We were NOT built that way, and we can see the affects this quarantine is having on our emotional, physical, and mental health. We wanted to spend an episode chatting with you about how to get through the continued slump of COVID 19 and the quarantining that comes with it because there IS hope. Things are starting to open again. Life will not always be this way. Now, more than ever, it's vital to cling to that hope and not give in to hopelessness or despair. Today's episode we're making it super conversational, sharing our real, raw thoughts, and giving you some tips that have helped us keep going through quarantine. We hope this episode gives you encouragement and brings joy and life to you wherever you are today. Show Notes: https://theheartuniversity.com/056-how-to-get-through-the-slump-of-continued-quarantine HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Regan Walsh is an NYU-certified executive and life coach who focuses on helping women who are over programmed and underwhelmed to reclaim their lives, both personally and professionally. She contributes to Harvard Business Review and Forbes, and has been featured in Fast Company, NBC.com, Smart Business, and Columbus CEO. In today's conversation, we chat with Regan about some pitfalls that entrepreneurs face when growing their business. She lays out three paralyzing habits that are preventing you from living out your potential, along with some practical advice and wisdom on how to squash self-doubt and kick it to the curb where it belongs. We also touched on a topic that is SO important especially as women: the difference between confidence and arrogance and how a lot of times as women we downplay our accomplishments because we're often too afraid to raise our hand or put ourselves out there. If you deal with fear of failure, perfectionism, self-doubt, or being afraid to get in the game you need Regan's wisdom in your life. Show notes: https://theheartuniversity.com/055-the-top-paralyzing-habits-that-are-preventing-you-from-living-out-your-potential-with-regan-walsh

Today's show is a super fun Q&A with questions from YOU, our listeners, all about all things business. Today's show covers some gold topics such as how to negotiate with your inner critic and stop hiding behind fear, pricing yourself as an entrepreneur or an educator, how we structure our business mentor sessions, and our top advice for investing in yourself and your business. Show Notes: https://theheartuniversity.com/054-qa-episode-how-to-negotiate-with-your-inner-critic-pricing-yourself-mentor-sessions-and-investing-in-your-business HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today's episode is gonna blow your mind so don't you dare go anywhere. We had the pleasure of chatting with Tyler Kemp. Tyler Kemp is the founder of RollSocial.co and LeadRoll.co. He works with small businesses, influencers, and sales/service professionals to help them cut through the noise and own the attention of their market. He's helped hundreds of sales professionals and businesses scale their marketing using the principles found in a strategy he's called the F.I.R.E. Formula. That is Frequency, Intimacy, Relevancy, and Efficiency. Tyler is a marketing and social media GENIUS and today we chatted with him all about how to cut through the noise, create relevance, and speak directly to your ideal client specifically on social media. If you are trying to grow your business and personally HATE social media, this episode is for you. OR if you love social media but are constantly feeling like you're shouting into the void and no one is listening, following, booking, or purchasing what you have to offer… Tyler is going to blow your mind. We talked with Tyler about creating authority content, how to be relevant on social media, and ways to create intimacy with your audience so they actually feel like they know and trust you enough to buy from you. Show Notes: https://theheartuniversity.com/053-feel-like-youre-screaming-on-social-media-no-one-is-listening-heres-how-to-cut-through-the-noise-with-tyler-kemp HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Linkedin: https://www.linkedin.com/in/tjkemp www.Rollsocial.co www.leadroll.co FIRE formula free training: https://www.rollsocial.co/training Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Today we are diving into a topic and question that comes up a lot: how to move your business to a new location. Whether you're a military family, your spouse is getting relocated at his or her job, or you're just moving to a new city for kicks and gigs, the practical side of moving a business (especially for you service providers out there) can be difficult. It can feel like ALL the work you've put into building up a clientele is thrown out the window and you're back to ground zero. You might not know this, but we both started our photography businesses originally in Ohio and Kansas. We both have experience navigating the challenging waters of how to successfully transition your business to a completely new location. Today we're diving into HOW to practically transition your business to a completely new market, the strategies we did, and what we learned along the way. If you're finding yourself in the season of preparing for an upcoming move and nervous about HOW to go about it for your businesses' sake, this episode is for YOU! Show notes: https://theheartuniversity.com/52-how-to-build-clientele-when-moving-your-business HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/josie.bullard www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today's guest is one of our best friends in the photography industry… none other than Dawn Charles. Dawn is an Oregon-based wedding photographer and business educator. She is a California girl at heart, wife to the cutest police officer in town (her words, not ours!), and mom to her two favorite little girls. At home in Bend, Oregon, you can usually find her playing with her kids or defending herself in Nerf gun fights against her husband, or traveling the world photographing weddings. As Dawn grew her wedding photography business, she eventually navigated into offering education to other photographers with workshops, educational guides, and presets. The last of which she's KNOWN for. You've probably heard of her presets, DC Presets, so we focused a huge portion of our chat today on how she defined her style, what you have to know before creating and selling presets, specific Lightroom tools she uses that people might not know, and lots more! Show notes: https://theheartuniversity.com/051-defining-your-style-creating-presets-and-editing-tips-and-tricks-with-dawn-charles HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.dawncharles.com www.dawncharleseducation.com Follow along: www.instagram.com/dcpresets www.instagram.com/dawn.charles www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

If you've been around for a while you know we're big advocates of niching down and speaking directly to your ideal client. Common questions we get in conjunction with that are, "How do I narrow down?", "How do I even know who my ideal client is?", and " How do I start speaking directly to them?" Today's show is about to answer all of that. This is Marketing 101. We're diving into client avatars, marketing strategies for how to know who your ideal client is, how to get their attention, and stand out from the competition. The truth is, in order to cut through the noise and start attracting your ideal client you HAVE to start speaking to them DIRECTLY. In trying to speak to everyone, you'll speak to no one. By the time you've finished this episode, you should be able to walk away with a clear gameplan of finding and reaching your ideal customers. Show Notes: https://theheartuniversity.com/050-how-to-speak-directly-to-your-ideal-client-online HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today's guest is the incredible Jenna O'Brien, founder and creator of Twenty Seven. Twenty Seven is a paper goods and lifestyle brand in sunny Lakeland, FL and online that exists to remind you of sunshine! Everything is hand-drawn and reflects retro stylings, bright colors, and messages of hope towards mental health. On today's show, Jenna talks to us about mental and emotional health, how she navigated her mental disorder, and through that created a wildly successful business. Her story is inspiring, hopeful, and relatable. Whether you're a young creator dreaming of starting a business, or you also struggle with mental health, Jenna's story will inspire the heck out of you and make you feel all sorts of yellow. Show Notes: http://theheartuniversity.com/049-creating-sunshine-and-spreading-messages-of-hope-towards-mental-health-with-jenna-obrien HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.noissue.co Code: HEART for 10% off your purchase www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. https://twentysevenlkld.com/ Follow along: www.instagram.com/shoptwentyseven www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

It's the age-old question, "Should I combine my business account with my personal account or keep them separate"? SO MANY entrepreneurs struggle with this. Today, we're breaking it down and answering the question once and for all: Should you have ONE Instagram account that encompasses personal AND business…. Or should you separate them? There's not just one way to do it! We've seen people have success with both ways. This isn't an episode about HOW to turn a personal account into a business account, this is an answer to SHOULD I? And WHY? Show Notes: https://theheartuniversity.com/048-should-i-combine-my-business-and-personal-instagram-accounts-or-keep-them-separate HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity