

The Heart & Hustle Podcast
Evie McLeod & Lindsey Roman
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Episodes
Mentioned books

May 12, 2020 • 49min
040: How We Integrate Our Faith Into Our Business
If you’ve followed this show or us on Instagram for any amount of time, you’ve probably noticed that we don't shy away from sharing our faith. We’re both Christians and believe in Jesus and the Bible. While this podcast and The Heart University isn’t strictly a Christian podcast or company, we definitely don't hide the fact that we believe in God. After receiving enough requests to do an episode on our faith, why we share it, and HOW we go about sharing it in our businesses, we decided to do just that. If you’re a fellow believer, we hope this episode will inspire and challenge you as well as give you some tangible takeaways on HOW to share your faith without shoving it down people’s throats. If you don’t share the same faith as Evie and I, please don't let that deter you from tuning in to today’s show. You ARE welcome here. We love you. We would love for you to listen even just out of curiosity for why we believe what we believe and share in the way that we do. Show Notes: https://theheartuniversity.com/040-how-we-integrate-our-faith-into-our-business www.theheartuniversity.com/content www.noissue.co Code: HEART for 10% off your purchase If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

May 7, 2020 • 1h 3min
039: How To Be An Influence For Good With Branden Harvey
Branden is a storyteller focused on the good in the world. He's the host of the podcast Sounds Good, the creator of the Goodnewspaper, a printed newspaper full of good news, and the founder of an online community with more than 250,000 world changers with his company Good Good Good. We chatted with Branden about how to make a real difference in the world when such horrible, tragic, and heartbreaking things happen all around us. We talked about the overwhelm that can come with seeing bad news every day and feeling helpless when it comes to knowing how to actually do something that makes a difference. He gives practical actionable steps YOU can do right now to be an influence for GOOD, in your life and business, no matter how many followers you have. This episode will inspire you and 100% bring a smile to your face. We need MORE people in the world with hearts like Branden’s and in today’s episode he’ll tell YOU where and how you can start. We interviewed Branden before the coronavirus really hit and affected everything really hard, which is why we don’t talk about it in this conversation. However, our chat with Branden and what he is doing with his company, Good Good Good, could not have come at a better time. Since the interview with Branden, Good Good Good has risen up, done what they do best, and has been leading the charge in putting out good news in the midst of this global pandemic. It has been so incredible to see how Branden and Good Good Good have continued to spread hope, light, and positivity in a world filled with chaos and fear right now. Since recording his interview, Good Good Good has been featured in the New York Times and Miley Cyrus herself had Branden on her Instagram show, Bright Minded. We are so honored to have had him on the show spreading hope and positivity to you. We hope this episode fills you with peace about our world and the good that is truly all around you if you look for it. Show Notes: https://theheartuniversity.com/039-how-to-be-an-influence-for-good-with-branden-harvey www.noissue.co Code: HEART for 10% off your purchase HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Click here to sign up for GoodGoodGood Membership: https://goodgoodgood.subbly.co?r=167452&s=9562 http://www.goodgoodgood.co/ Check him out on Miley Cyrus’s Bright Minded: https://www.youtube.com/watch?v=EpmaqkRqmn0&list=PLri1SD7nMWCHPSpnQgiOhJJDKvZ-qECYJ&index=22&t=0s New York Times article: https://www.nytimes.com/2020/04/14/style/good-news-coronavirus.html Follow along: www.instagram.com/brandenharvey www.instagram.com/goodgoodgoodco www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

May 5, 2020 • 56min
038: Evie's Story: How Closed Doors Turned Into A Wildly Successful Career
Today it’s just me, Evie, flyin’ solo! It’s my turn to take over your headphones and share a deep dive into my story! One of the biggest questions I get is “how did you get into photography?!” I’ve shared an overview a lot of places before, including episode 01 of this podcast and other guest podcast interviews. But I’ve never taken you BEHIND THE SCENES of everythingggg. Consider this BESTIE STORY TIME with pjs and a glass of wine, curled up on the couch together. ;) Show Notes: http://theheartuniversity.com/038-my-story-how-closed-doors-turned-into-a-wildly-successful-career www.theheartuniversity.com/content www.noissue.co Code: HEART for 10% off your purchase If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Apr 30, 2020 • 47min
037: Starting a Business from the Ground Up with Erin E Hooley
Today’s guest is the insanely talented, Erin E Hooley. Married two weeks after her 19th birthday, Erin is the mother to 6 children, ages 5-13. She holds no degree. She has completed no formalized training. She doesn’t even know how to sew! And yet, she is the President and Founder of Bailey’s Blossoms, a multi-million dollar children’s e-commerce clothing line, and Peyton Bre, it’s sister brand for tweens and teens. She’s the woman who refuses to take “no” for an answer. The woman who sees opportunity where others see failure. And the woman who is determined to help EVERY woman recognize their potential and find fulfillment in leading a life of balance. Guys, today’s episode is FIRE. Every freaking word out Erin’s mouth is literal GOLD for entrepreneurs. We talk about balancing motherhood and a wildly successful career, your biggest pitfall waiting for you as an entrepreneur and how to avoid it, not feeling worthy or successful enough, building a team, leadership, and scaling. She even touches on ecommerce and inventory!If you want to walk away fired up and ready to take on the WORLD, this is where you wanna be. Grab some chocolate (inside joke, you’ll get it soon!) and get ready to shout “AMENNNN PREACCHHH!!!” over and over today, listen up! Show Notes: https://theheartuniversity.com/037-starting-a-business-from-the-ground-up-with-erin-e-hooley HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/apps If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.erinehooley.com hello@erinehooley.com Follow along: www.instagram.com/erinehooley www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Apr 28, 2020 • 1h 3min
036: Lindsey's Story: How to Create Opportunities for Yourself Step by Step
We’re doing something different today. It’s just me, Lindsey, doing a true solo show! We are diving into some NEVER BEFORE TOLD STORIES! One of the most common questions we get asked is, “How did you start your business?” So many people ask that and while we’ve shared bits and pieces on other podcast interviews as well as on episode one on this podcast, we wanted to dedicate an episode to tell both of our stories from the very start of when we first picked up a camera. So, pull up a seat, grab some popcorn and a glass of wine, and let’s dive in! Show Notes: http://theheartuniversity.com/036-my-story-how-to-create-opportunities-for-yourself-step-by-step HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content www.lindseynoel.weebly.com If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Apr 23, 2020 • 58min
035: Time Freedom with Justine Lackey
Today, we are talking to Justine Lackey. Justine is the founder of Good Cents Bookkeeping - an entirely virtual business with a team of 13 with a good majority of her team being other moms. Today we talk with Justine all about cultivating a work environment that allows freedom and flexibility for your team, how to approach money as a single woman or young mom, and she goes in depth on a topic she calls “Time Freedom” which is a concept she uses heavily within her team as well as her own life. Time Freedom is essentially molding your job around your life and not vice versa. Chatting about that led us to talk more about work/life balance, and even how to find your dream job if you’re currently working a job you HATE. This episode is packed solid with tangible takeaways for the young mom, new entrepreneur, and seasoned entrepreneur looking to build a team and create a team environment that cultivates quality employee AND client experiences. Show Notes: https://theheartuniversity.com/035-time-freedom-with-justine-lackey www.theheartuniversity.com/apps HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.goodcentsbookkeeping.com Pop-up Facebook group: The Small Business Financial Dispatch Follow along: www.instagram.com/goodcentsbookkeeping https://www.facebook.com/itsgoodcents/ www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Apr 21, 2020 • 25min
034: How to be Inspired without Copying
Have you ever gone to write the “About Me” section on your website, or write an Instagram caption, and you just draw a blank? There’s a white page with a blinking cursor and your brain is just not working. So, you hop on over to another business owner’s page to see how she does it. Before you know it, you have great ideas for your content! Well, guess what? That’s most likely plagiarism and that’s illegal. So often it starts out innocent and TRUST US, WE GET IT! We’ve all messed up in this area to one extent or another. But, that doesn’t make it any less illegal or dangerous to you and your business. Today’s episode gets us a little FIRED UP. This is a touchy topic and we have a LOT to say on this. We’re covering WHY plagiarism and copying is so detrimental to your business and break it down into practical ways to tell if you’re copying or being inspired by something. If you struggle to tell the line between copying and getting inspiration, listen up! Show Notes: https://theheartuniversity.com/034-how-to-be-inspired-without-copying HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.hustleandflow.net Follow along: www.instagram.com/hustleandflowofficial www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Apr 16, 2020 • 59min
033: How to Write Copy That Converts with Ashlyn Carter
Today’s guest is the master of copywriting, Ashlyn Carter! Ashlyn Carter is a conversion copywriter, international speaker, and marketing strategist specializing in the wedding and creative industries. She’s the founder and CEO of Ashlyn Writes, a copywriting business and marketing curriculum source for creatives. 90 one on one clients, over 5,000+ students, and 7 figures in revenue later, she's pinpointed what it is helps lock in half-a-million dollar launches for digital marketing campaigns. She traded Fortune 500 clients in corporate marketing for her own mega successful business helping women write words that sell, so they can work from a place of rest—not hustle. Ashlyn is a new dear friend to us and she speaks from such a place of warmth and encouragement. In today’s interview we chatted all things copywriting with Ashlyn such as what copywriting REALLY means, the biggest mistakes she sees business owners making in their website and sales copy, tips and tricks for writing attention grabbing headlines and blog titles, and the art of prioritizing copy AND design when creating a web page. Prepare to have your earbuds blessed. Show notes: https://theheartuniversity.com/033-how-to-write-copy-that-converts-with-ashlyn-carter HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.theheartuniversity.com/apps www.ashlynwrites.com www.ashlynwrites.com/quiz Follow along: www.instagram.com/ashlynscarter www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Apr 14, 2020 • 53min
032: What We Did Right & Wrong with Hosting Workshops
We’ve been hosting workshops for 2 years now and in that time we have learned a lot. We’ve done a lot of things right and a LOT of things wrong. Like way wrong. Like mess up wow can’t believe we did that wrong. In today’s episode we shoot it to you straight and get real. We’re not perfect and we’ve learned a ton in the past few years of hosting live events. There’s SO much that goes into planning an in person event that most people don’t think about. If you’re curious to hear us blab about our mistakes (trust me some of these mistakes we open up about are really juicy), or want to learn how to execute an incredible live event in the future, this episode was tailor made for you. We are giving you the top 6 things we did wrong and right when hosting live events. We have learned so much and want you to learn from our mistakes! Show notes: https://theheartuniversity.com/032-what-we-did-right-wrong-with-hosting-workshops HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Apr 9, 2020 • 37min
031: COVID-19: How to Thrive as a Business Owner in a Global Pandemic
Today’s guest is the incredible Kristen Boss. Kristen is a mindset and business coach who specializes in helping women build their influence and grow successful businesses that deeply align with their purpose. On today’s show, Kristen talks about the topic on the forefront of EVERYONE’S minds: COVID-19. And more specifically, how to not only survive but THRIVE as a business owner through a global pandemic and resulting economic crisis. Kristen is an expert on navigating your business through a recession. She navigated her own business SUCCESSFULLY through the 2008 recession, coming out far stronger at the other end. Today she walks you through HOW to do that, giving step by step takeaways for how to continue to serve, sell, and show up for your customers. If this pandemic has you feeling overwhelmed as a business owner, you’re struggling with what to say, how to say it, how to stay afloat and alive, what first steps to take to pivot your business through this, and how to stay sane and in business… you need this episode. Show Notes: https://theheartuniversity.com/031-covid-19-how-to-thrive-as-a-business-owner-in-a-global-pandemic HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. The 5 Essentials to Growing Your Business Organically: www.kristenboss.com/purposefulplatformfreebie Kristen’s Facebook Group: Becoming Boss Community Online course PRE-SALE: https://www.kristenboss.com/purposeful-platform-sales Coaching with Kristen: https://www.kristenboss.com/coaching Follow along: www.instagram.com/_Becoming_Boss www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com