The Heart & Hustle Podcast

LIVE COACHING CALLS!!! We’ll be bringing on some past students from some of our courses to talk on the show about what they’re struggling with within their business, and we'll coach them through our solutions, strategies, and advice! Please let us know if you love this new type of episode by leaving a review on apple podcasts. We loved this coaching call and would love to keep doing more in the future if you love listening in on them too!   Today we’re talking with the incredible Allie Davies. Allie is an intimate wedding and elopement photographer based in Columbus, Ohio.   She’s been shooting for over 10 years, and her passion is creating images that evoke that sense of nostalgia and authenticity we all feel when looking back at old photographs.    When we asked her what she was struggling with she said: “I went from fully booked last year to be less than half booked for this year and I’m not sure what I’m doing wrong! I feel like I try everything out there — showing up on social media consistently, providing an amazing client experience, quality photos, etc. Help!”   Today we went through the backend of Allie’s business from her client communication process, her initial email response, her Instagram marketing strategy, her website, and more.    If you’re in a similar situation as Allie, you feel like you’re doing ALL the things, but you’re still coming up short with bookings and you’re feeling frustrated or discouraged… listen today. This episode is hopefully gonna give you some tips, ideas, strategies, and encouragement. We’re so excited for this first coaching session, so let’s get right to it!   Show notes: http://theheartuniversity.com/139-live-coaching-call-with-allie-davies   One-Stop-Shop for Entrepreneurs: www.theheartuniversity.com/shop   Content Photo Minor: https://theheartuniversity.com/content-minor   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   https://alexandrafaith.org/   Follow along: www.instagram.com/alexandra.faith www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

If you’re a business owner you’ve probably heard the term “ideal client” thrown around a LOT. You’ve probably asked questions like: What does it even mean? What if I’m multi-passionate and want to work with all kinds of people!? What if I have NO idea who my ideal client even is? How do I know how to find them?   This episode is here to help you answer all those questions! In today’s show, we’re covering what an ideal client is, WHY you need to get VERY specific on who your ideal client (or otherwise called client avatar) is, and a BUNCH of questions to ask yourself to nail down WHO your business is serving and why.   Because we can tell you this, the businesses and companies that THRIVE are the ones that are SO specific on who they’re serving. They’re not serving the masses. They’re solving a problem their ideal client has.    Ready to get laser specific and hone in on who you’re speaking to in your business? You know you do my friend.    Show notes: http://theheartuniversity.com/138-how-to-find-your-ideal-client-market-to-them   Gigi Pip: https://ctgro.com/VUumgWLeq  Use code “heartandhustle” for free shipping when you use the link!    Content Creation Guide: www.theheartuniversity.com/content   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity    

Do you struggle with being afraid to charge more?? Are you afraid to even talk about, promote, and sell your service because you feel just icky?? It feels unnatural, awkward, uncomfortable? Do you look around at the other entrepreneurs “killing it” and you’re just like “when will that be me?!” Well, we have a freaking TREAT for you today. Today we’re talking to Naomi Powell.   Naomi is a business and mindset coach, sought-after speaker, and the host of The Lifestyle Edit Podcast. She is on a mission to support heart-centered coaches and consultants to break out of the feast to famine cycle and step into financial overflow doing meaningful work they love. Over the past six years, she’s helped hundreds of female entrepreneurs to uncomplicate their businesses so they can work less and live more without resorting to hustle or burnout. Today’s conversation will probably make you wanna jump up and SPRINT to change things in yourself and your business. It’s just so freaking good. We talk about why we’re afraid of selling and how to change that, how and when to raise your prices and do it confidently, how comparison is holding you back from your success and how to overcome it.   Show notes:  http://theheartuniversity.com/137-do-you-struggle-to-know-when-to-raise-your-prices-learn-how-create-financial-overflow-with-naomi-powell   HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!    www.theheartuniversity.com/courses   Follow along with Naomi:  www.thelifestyleedit.com The Lifestyle Edit Podcast  www.instagram.com/thelifestyleedit   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Alright, so let us start by painting a picture for you: Does any of this sound like you?? You feel exhausted by Instagram every time you open the app You post something to IG and then immediately feel discouraged, worthless, and frustrated, wanting to cry and curl up in a corner and give up You’re constantly falling into the comparison trap on social media You waste way too much time aimlessly scrolling when you should be doing something else You’re struggling to know how much of your life to share online vs keep private and you feel like that struggle is keeping you from posting   Cool, then it’s probably about time we talked about boundaries on social media.   Social media is hard. ESPECIALLY as a small business owner. It’s pretty necessary for marketing these days, but yet it can be a beast that, if not handled properly, can eat you alive.   So in today’s episode, we’re gonna talk ALL about social media and boundaries within those apps and we’ll talk a lot specifically about Instagram, but a lot of this also applies to not just all social media but just PHONES in general!   If you’re needing the tools and resources to set healthy boundaries and take back your life with those addictive little apps, then today’s episode is for you.      Show notes: http://theheartuniversity.com/136-does-social-media-exhaust-you-or-you-spend-too-much-time-scrolling-lets-chat-social-media-boundaries   Better Help: www.betterhelp.com/heartandhustle  Save 10% off your first month with Better Help!    Contracts: www.theheartcontracts.com Use the link above for 10% off!   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Have you been wanting to start hiring people onto your team but you’re lost as to where to start?? Well, we have a treat for you today. We get to talk to the INCREDIBLE Dee Ann Turner.    Author and speaker, Dee Ann is the former vice president of talent for Chick-fil-A, where she helped shape the company's historically remarkable culture. With over 35 years of experience, she has unparalleled insight and experience in talent acquisition, career and leadership development, and organizational culture. She’s written 3 books FULL of information about creating remarkable company cultures, winning the hearts of customers, how to build a business that makes good decisions and lasts. Her third and most recent book, Crush Your Career talks about how to ace the interview, land the job, and launch your future: taking all of her experience in talent acquisition and management and giving you ALL that information so YOU can crush your career. Dee Ann is incredible and is now using all of her experience to mentor and lead organizations and people on how to be extraordinary.    If you’re a business owner, you’ll walk away from this episode understanding how to build a remarkable company culture, how to find and develop extraordinary people on your team, how to interview people well to FIND those people, and so much more.   If you’re in the job market and looking to build a successful, fulfilling career, you’ll walk away with a deeper understanding of how to find a company with a mission you align with, how to interview well and what your interviewers are likely looking for.     Show notes:  http://theheartuniversity.com/135-how-to-select-team-members-based-on-character-competency-and-chemistry-with-dee-ann-turner   Website Templates: www.theheartuniversity.com/website-templates Online Course for Photographers- The Posing Minor: www.theheartuniversity.com/posing-minor   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along with Dee Ann: www.deeannturner.com www.linkedin.com/in/deeannturner www.instagram.com/deeannturner www.twitter.com/DeeAnnTurner   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

In today’s podcast episode we are answering some of your biggest photography questions. Everything from upgrading gear, how to prepare to shoot a wedding day, how to charge for travel if you’re traveling for photography, how to find a trustworthy second shooter, how to location scout, building a converting photography website, and more. It’s a LOADED episode.   BUT ALSO... we want to be fully transparent here. We can guarantee that any photography question you’ve ever asked is answered in our Photo Major course.   We’re not trying to be sleazy saleswomen in ANY way… we just genuinely want to let you know that we’ve poured HOURS, DAYS, WEEKS, MONTHS, YEARS learning (failing) outlining, creating, and perfecting a comprehensive course for photographers that will help you, from beginning to end, build, scale, market, and sustain a successful photography business.   If you don’t want to invest in The Photo Major and would rather just nibble on the free crumbs from this podcast, BY ALL MEANS, DO THAT!!! (They’re yummy crumbs!!!) But we just wanted to make sure you at least knew that we have an ENTIRE course IN-DEPTH on all things photography business, and it’s a game-changer. We have over 700 students in that course, with hundreds of raving reviews. (So yeah, it works.)   ANYWAY. We’re gonna go through and answer a bunch of your photography-specific questions but just know: there’s way more where this comes from. ;)   Show notes: http://theheartuniversity.com/134-your-biggest-photography-qs-answered-a-look-into-the-photo-major   Lightroom Challenge: www.theheartuniversity.com/challenge   Pricing Guide Freebie: www.theheartuniversity.com/guide-freebie   Student Reviews on the Photo Major: www.theheartuniversity.com/the-photo-major   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   The Photo Major: www.theheartuniversity.com/the-photo-major The Posing Minor: www.theheartuniversity.com/posing-minor   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

If you’re a productivity nerd like us, you’re about to be in for a TREAT with today’s episodeeee!!! We have the honor of talking to one of our favorite authors today - a man who’s transformed our views on productivity and technology - Cal Newport.   Cal is an associate professor of computer science at Georgetown University, where he specializes in the theory of distributed systems, as well as a New York Times bestselling author who writes for a broader audience about the intersection of technology and culture. He’s the author of seven books, including Digital Minimalism and Deep Work, which have been published in over thirty languages. He’s also a regular contributor on these topics to national publications such as The New Yorker, The New York Times, and Wired, and is a frequent guest on NPR.   Soooo basically, Cal’s a genius and we’re so excited to have today’s conversation with him.   In today’s episode, we dive into the topic of Cal’s latest book, A World Without Email. You’re gonna get a nice kick in the pants today on how you’re spending your time with the tech in your business (or rather, how you’re likely wasting a lot of it) and how to change that. We talk about how you might be feeling “productive” by checking email every 6 minutes during a workday, but how that is destroying your productivity. Cal breaks down what he calls the “hyperactive hive mind workflow” and how it’s detrimental to the bottom line in your business. He gives you tangible tools, steps, and examples for you to take home and begin to implement.   SO if you’re the person who is spending their entire workday bouncing from emails to social media to slack channels back to emails constantly checking and responding to people…. Cal is about to blow your mind. Get ready to stop wasting your time with needless emails and other tech distractions and MOVE the needle in your business.    Show notes: http://theheartuniversity.com/133-emails-tech-are-ruining-your-productivity-lets-fix-that-with-cal-newport   The Heart Shop: www.theheartuniversity.com/shop https://theheartuniversity.com/content-minor   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along with Cal:  www.calnewport.com Deep Questions Podcast    Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity    

If you haven’t seen or heard, Evie just announced her latest (and biggest) business venture so far: her own swimsuit line, Evie Swim. She has been working on this for over a year + half and it has been HARD FREAKING WORK. So today’s podcast episode is really special and personal as we talk about her journey to starting a physical product line from the ground up.   Evie is an open book as she shares her heart behind this company, her growing experiences, her failures, her successes, her biggest tips for anyone else also wanting to consider getting into a physical product or fashion brand.    Whether you’re curious to hear more about Evie Swim and the story behind it, including raw BTS looks into the creation process, or you’re wanting to learn more about creating a startup company of this scale from the ground up, we think (and hope) you’re gonna get something good out of this episode.   Show notes: http://theheartuniversity.com/132-starting-a-product-line-from-the-ground-up-evie-swim   Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help!    The Heart Contracts: www.theheartuniversity.com/shop   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Website: www.evieswim.com   Follow along:  www.instagram.com/evieswim www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity    

If you’re a person who struggles with knowing your identity and worth outside of your career. If you feel worthless if no one buys from you, or if a launch isn’t as successful as you hoped, and you struggle with having a firm identity in who you are, today’s episode is for you. We had the absolute honor of chatting with Zim Flores. Named a leader using her voice and talent to elevate humanity by Oprah Winfrey, Zim is the founder of Italicist, an online styling service that helps women discover modest clothing they love, without the time commitment. Previously she was the CEO of Travel Noire, a boutique travel company reaching millions of travelers each month. In 2017 she sold the company to pursue Christ. A serial entrepreneur, Zim is a Forbes"30 Under 30" awardee who has been featured in the New York Times, ELLE, Glamour, TIME, and NPR, among others. She often writes in faraway places and lives with her husband in Illinois. Zim talks about her story of not feeling like she belonged, feeling hardship as a child to sudden and extreme success. How she navigated and found her identity in who God says she is amidst insane success. Why she gave up a wildly successful business even though everyone around her told her not to (and why it was the best decision she could’ve made) AND so many more things: like how to be a believer AND a business owner, how to have big goals & desires as a Christian, and so much more.  Seriously. Zim has SOOOO much goodness to share, and we promise after listening to this you’re gonna wanna be best friends with this girl. She has a way of speaking in such a way that you feel the presence of God and His peace. We know this episode is gonna bless you so much.   Show notes: http://theheartuniversity.com/131-struggle-with-putting-your-worth-identity-in-what-you-do-click-play-with-zim-flores   Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help!    The Heart Contracts: www.theheartuniversity.com/shop   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow & Connect with Zim:  www.instagram.com/zimism www.daretobloombook.com www.zimism.com www.restfromanywhere.com The Bloom Podcast  Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity    

Okay SO! Today we’re coming at ya with another fire episode answering some of your top questions. Questions like: “Can starting too early with a subpar product or service hurt your long-term image?”   “How do you organize finances and do your taxes without having to hire it out?”   “Can Evie chat about her journey from no structure to structure?”   “How do you go about insurance for your business? Is it necessary? How and what do you insure?”   “As a mom who only has time to work at night, how can i still have a “shut off” schedule?”   So if you want to learn about any of those things, you’re in the right place. If you want your question answered on the next episode of the heart and hustle podcast, please come join our community over on our Facebook group (link is in the show notes!) In there you’ll find amazing creative entrepreneurs creating a community, asking questions, and interacting with topics and discussions from the show! And of course, it’s the first place we go to ask YOU what you wanna hear from us on the show!   Answers to your Questions coming up now!   Show notes:  http://theheartuniversity.com/130-qa-episode-how-to-organize-finances-and-do-taxes-no-structure-to-structure-and-getting-insurance-for-your-business   HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!    www.theheartuniversity.com/courses   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity