The Heart & Hustle Podcast

Now, whether this is your first episode here or you've been around since day one, let's just give a quick recap of one of the #1 things we teach to build a brand that lasts: CONNECTION. We're firm believers in building a personal brand that allows you to connect with your customers. And with that, when it comes to Instagram, we talk a LOT about showing up as YOU (not just your product or service that you offer) and connecting with your audience on a human-to-human level. But let us guess: the following thought has gone through your mind at one point or another: "but I don't even know what to share?! My life is just…. Boring. No one wants to see that??" Incorrect. We can guarantee there's far more than you realize that people want to see, and it's probably more your perspective that's getting in your way of knowing what to share. So, in today's episode, we're going to tear down the mindset obstacle that's holding you back so you can begin to create and share from a free place. We then dive into the nitty-gritty of what to post on IG where we LOAD UP your toolbelt with topics, ideas, and resources for you to use to create that long-lasting connection with your audience. If you're ready to stop feeling overwhelmed (or just lost) with posting personal content on Instagram, today's episode is custom-made JUST FOR YOU. Show notes: https://theheartuniversity.com/156-what-to-post-on-instagram-when-you-feel-like-your-life-is-boring Milk Street: www.milkstreetbaby.com For 10% off MilkStreet use code "heartandhustle" Cayla Gray: https://caylagray.com/ Use the code HEART20 to get 20% off the entire site The Caption Playbook: www.theheartuniversity.com/caption-playbook Episode 004: The Biggest Branding Hack You're Missing Episode 048: Should I Have 1 Instagram or 2? Business vs Personal. If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today we're back with another coaching episode with the lovely Polly Sellers, a wedding photographer from Columbus, Ohio. Polly has been in business for 3 years now and went full time the week before our coaching call. When asked what she was struggling with most in her business she said: "Stuck" is the perfect word for me right now. I feel overwhelmed with all the information out there. Sometimes I don't know how to organize priorities in my business when there is so much you can do, and I don't know what direction I should/want to be going in. I constantly feel like once I finally get something down, the next thing is popping up on Instagram or a new tool, etc, leaving me feeling like I'm behind. I also just hired my VA, and I LOVE how it's going, but sometimes I don't know what tasks I should be giving her, and organizing that can get time-consuming and confusing." Does anyone relate??? Today we're chatting with Polly on organization, finances, outsourcing, goal setting, and navigating loss and tragedy as a business owner. PHEW. We covered a LOT in this hour coaching call, but I think this episode is going to be SO valuable for you to listen in on. If you're currently feeling overwhelmed with everything you could be doing in your business, keep listening. If you're wondering what the heck to outsource to a virtual assistant, we got you, keep listening. And if you don't know how to structure your goals and priorities in your business, then buckle up cause we're tackling that with Polly too. Show notes: https://theheartuniversity.com/155-live-coaching-call-what-to-do-when-youre-feeling-stuck-with-polly-sellers nuud: http://nuudcare.com/discount/HEART&HUSTLE20 Use code "HEART&HUSTLE20" for 20% off at checkout! The Caption Playbook: www.theheartuniversity.com/caption-playbook If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along with Polly: www.instagram.com/pollysellers_ www.pollysellers.com Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Who here struggles with the good ole' gram? Yes, Instagram. You might have started to notice, but this summer we're taking our solo shows and diving into the nitty-gritty ALL on helping you grow and market on Instagram. Today we took YOUR biggest IG questions and we're answering them. Today's episode answers Instagram topics like: "How to write captions from a team or group perspective vs. individual" "Should your captions ALWAYS relate to the photo?" "How to boost engagement and get followers who actually interact with you" "What our personal Instagram boundaries are on personal/vulnerable life topics" And LOTS more! We got all these questions directly from YOU - our listeners - in our Heart and Hustle Facebook group. Show notes: https://theheartuniversity.com/154-instagram-qa-crickets-on-your-post-what-youre-doing-wrong-with-building-engagement-and-how-to-change-that nuud: http://nuudcare.com/discount/HEART&HUSTLE20 Use code "HEART&HUSTLE20" for 20% off at checkout! The Caption Playbook: www.theheartuniversity.com/caption-playbook Ep: 136 Content Photo Minor: https://theheartuniversity.com/content-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Do you struggle with a million ideas at once? Do you feel like everything is a priority, all the ideas and passions you have MUST be done immediately? And you're utterly lost as to how to find "balance" in your life? If so this episode is about to rock your freaking world. Today's conversation is with the powerful Lara Casey. Lara is a mom to three (one through the gift of adoption), a wife, and a believer in the impossible. As CEO of Cultivate What Matters, Lara is the creator of the best-selling PowerSheets® Intentional Goal Planner, the Write the Word™ Bible journals, and she's authored two books: Make it Happen and Cultivate. Lara founded Southern Weddings magazine a decade ago and loves getting her hands dirty in the garden with her kiddos in Chapel Hill, North Carolina. Lara is a multi-passionate powerhouse of a woman, and today's conversation is all about prioritizing the things that matter most in your life amid a world or even your mind screaming that everything is a top priority. This interview is a breath of fresh air as we cover things like how to "make it all happen," avoiding hustle mentality while also avoiding doing nothing out of fear, and how goal setting can change your life when it comes to cultivating what matters. Lara walks through this episode handing out permission slip after permission slip of truth, grace, and clarity. You'll walk away inspired and clear on how to take your next steps to keep your focus clear and truly prioritize what's going to matter in 60 years. Show notes: https://theheartuniversity.com/153-how-to-prioritize-what-really-matters-in-your-life-with-lara-casey nuud: http://nuudcare.com/discount/HEART&HUSTLE20 Use code "HEART&HUSTLE20" for 20% off at checkout! The Caption Playbook: www.theheartuniversity.com/caption-playbook Follow along with Lara: www.cultivatewhatmatters.com If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Who out there struggles to know what the HECK to say on Instagram? If you stare at your screen feeling worthless because NOTHING is coming to your brain to say, then this podcast episode was tailor-made for YOU. One of the most common problems people struggle with when it comes to Instagram (or social media even) is not knowing what to post. We FEEL you, so much. Even now we have days where we look at our feed and our brain goes BLANK. Straight up there's nothing of value happening in there and we feel like we have nothing to say. And then hopping on Instagram to see everything else others are putting out there often overwhelms us and we feel even worse about having nothing to say. Please tell us we're not alone? Anyone else? If we just described the biggest dilemma you face when it comes to growing your Instagram, you are NOT alone. We ALL struggle with writer's block and just not knowing what to say at one point or another. We want to help fix that. We're giving you a dump truck of knowledge that will help you know WHAT to say on the gram, and HOW to say it. PLUS we're straight-up giving you 15 Instagram caption prompts. FOR FREE. Just right here waiting for you! Show notes: https://theheartuniversity.com/152-if-writing-instagram-captions-is-the-bane-of-your-existence-listen-to-this Nuud: http://nuudcare.com/discount/HEART&HUSTLE20 Use code "HEART&HUSTLE20" for 20% off at checkout! The Caption Playbook: www.theheartuniversity.com/caption-playbook If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

DO YOU LIKE TO TRAVEL!?! Do you like unique business models?! Amazing. If you said yes to at least one of those, then today's podcast interview is gonna make your week. Today we're talking to the CEO of Scott's Cheap Flights, Brian Kidwell. If you haven't heard about Scott's Cheap Flights, we'd honestly be shocked. They're a subscription email list company that sends out emails to their subscribers every month finding incredible deals on cheap flights. Brian was a digital nomad who had always been interested in entrepreneurship and travel. After backpacking through Europe after college, Brian started a website focused on building a travel community where he would sell a bundle of deals on travel services. One thing led to another and Brian teamed up with Scott Keyes - the author at the time of a cheap travel ebook, and the two of them ended up founding Scott's Cheap Flights which now has 30+ employees and around 1 million subscribers and growing. Today we talk to Brian all about building Scott's Cheap Flights. We ask him the ins and outs of an email list subscription program and how it works, building his team and company culture, how they navigated the pandemic in 2020 as a business built around travel, what he's learned working with a business partner, and so much more. This conversation is not only fascinating and so cool, but it's also incredibly inspiring as a business owner to think outside the box, be innovative, build a company mission and culture of honor and value, and so much more. I know I'm walking away ready to do more and do better and I know without a doubt you'll feel the same. Show notes: https://theheartuniversity.com/151-how-to-find-cheap-flights-with-co-founder-of-scotts-cheap-flights-brian-kidwell Lightroom Editing Challenge: www.theheartuniversity.com/challenge Pricing Guide Freebie: www.theheartuniversity.com/guide-freebie Follow along with Scott's Cheap Flights: www.scottscheapflights.com www.tiktok.com/@scottscheapflights www.instagram.com/scottscheapflights If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today we're chatting ALL about Instagram by playing a fun little game called Overrated vs. Underrated. If you've seen this trend going around on the internet, it's where people are picking a topic (like movies, fashion, things in their industry, etc.) We asked YOU, what topics you wanted ys to cover and you gave us a TON! From Instagram reels, guides, stories, giveaways, polls, and more we're sharing our thoughts on them ALL. Today you'll learn which aspects of Instagram should you forget cause they're mega overrated, and which should you start paying more attention to because it's, way underrated. You asked. We delivered. Let's dig on in! Show notes: https://theheartuniversity.com/150-overrated-vs-underrated-instagram-edition The Heart Shop: www.theheartuniversity.com/shop The Content Photo Minor: https://theheartuniversity.com/content-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

If you're married (or about to be) and are considering getting into business with your spouse, you better listen to today's podcast episode. Today we're sitting down and talking with our good friends Jordan and Matt Dooley. Jordan Lee Dooley is a National Bestselling Author, Speaker, Founder/CEO of the Own It Academy, and Host of SHE, a top-rated podcast for women. Her trajectory started with a small Etsy shop she started in college, and now her mission is to help women live their purpose and create a livelihood doing what they love so they can leave a legacy. She also sits on the Board of Advisors for Liberty University's School of Business and has been featured on Forbes, Inc Magazine, SUCCESS Magazine's 30 Under 30 List, and more. Jordan is an Indiana native, an advocate of working in your slippers, and happily married to her college sweetheart, Matt. Speaking of Matt, out of college he was drafted into the NFL for the Steelers. Then 2 weeks before his and Jordan's wedding, he got dropped from the team. He then started working for a medical company, which he then later quit to work at home with Jordan. For a season he worked with Jordan in her business before eventually splitting off to start his own consulting company. Now they work side by side as work from home entrepreneurs while being crazy in love husband and wife. Today's conversation is GOOD. We cover everything from the ups and downs of working together, navigating the crazy dynamics of being both married AND business partners, keeping your business relationship separate from your romantic relationship, figuring out each other's work styles, and so much more. THEN we pivot into talking about finances and navigating the chaos of money and numbers as an entrepreneur AND a couple. It's a doozy of an episode full of so much wisdom and encouragement for anyone working together as a couple or wanting to in the future. You'll walk away with loads of encouragement as well as tools, tips, resources, and more. We're so excited for you to listen to Jordan and Matt and all their wisdom! Show notes: https://theheartuniversity.com/149-navigating-finances-and-working-together-as-a-married-couple-with-jordan-matt-dooley Gigi Pip Hats: https://ctgro.com/VUumgWLeq Use code "heartandhustle" for free shipping when you use the link! Content Creation Guide: www.theheartuniversity.com/content Follow along with Jordan and Matt: www.instagram.com/mattjdooley www.instagram.com/jordanleedooley If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

This is about to be a jam-packed episode you do not wanna miss out on. Today we're going to chat all about Instagram and how we grew our very own Heart University account from 6k to 22k followers in just ONE year. Seems wild, right?! Well, it didn't happen overnight. Trust us, we KNOW how stressful and time-consuming social media can be. This is why we want to share EVERYTHING we did to grow our Instagram. We're spilling ALL the beans on the strategies and tools we implemented to grow our following and our business. Don't go anywhere, because your mind is about to be BLOWN! We wanted to do this episode, because especially in the beginning when you are first growing. Those numbers are the hardest. It's hardest to get to 1,000 and then it is really hard to get to 10k. The beginning is such slow growth once you hit 50k or 100k it's still hard, but it compounds. We're giving you a full glimpse into our strategies, processes, and tools. Show notes: https://theheartuniversity.com/148-how-we-grew-our-instagram-from-6k-to-22k-in-a-year HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! The Heart University Courses: www.theheartuniversity.com/courses If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today's guest needs no introduction because she's incredible. When we first started this show back in November 2019, we wrote a list of our dream guests we wanted to interview, this woman's name was on that list. And here we are. The day has come. Today we had the honor of chatting with Morgan Harper Nichols. Morgan Harper Nichols is a popular Instagram poet and artist who has created her life's work around the stories of others. Morgan's Instagram feed has garnered a loyal online community, and she is the author of All Along You Were Blooming, and her recent book How Far You've Come. Known for its lyrical tone and vibrant imagery, Morgan's work is an organic expression of the grace and hope we've been given in this world. Morgan has also performed as a vocalist on several GRAMMY-nominated projects and written for various artists, including a Billboard #1 single performed by her sister, Jamie-Grace. Morgan is often on the road creating, teaching, and performing, in hopes of spreading her unique inspirational message and inviting others into her creative process. If you've been on Instagram for any amount of time, we can guarantee you've seen Morgan's art and words either on your explore page or shared via a friend. She has such a way with words and art that speaks to people's souls and makes them feel not alone in whatever they're going through. We chatted with her today about how she became a writer and artist if she always saw herself pursuing creativity as a career, where she gets her inspiration for her work from, her diagnosis with autism earlier this year, and advice for someone walking through a season of grief or unknown. Her words today will speak so deeply to your heart, inspiring you on your journey in big and beautiful ways. Show notes: https://theheartuniversity.com/147-finding-inspiration-in-the-stories-of-life-with-morgan-harper-nichols Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! Follow along with Morgan: www.instagram.com/morganharpernichols www.tiktok.com/@morganharpernichols www.youtube.com/user/itsmorganmusic If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity